fundamentals of proposal writing. vb4089s 2001 accenture. all rights reserved. 2 低价转让 :...

Fundamentals of Proposal Writing

©2001 Accenture. All Rights Reserved. 2VB4089s

• 低价转让 :

• 超低价转让 3800元买回的管理咨询资料 ,有兴趣的朋友请联系 .

• mail: [email protected]• qq: 282148179

¹ÜÀí×ÉÑ¯ÏîÄ¿È«°¸(ÍêÕû°æ)


• “咨询全案资料完整版”• 与市面上流行的零散的几百元的一些所谓咨询报告 PPT文件绝不相同• 与其他出售资料书籍，网上下载的绝不相同 !

• 此次开放的“咨询全案资料”包括麦肯锡、波士顿、毕博、罗兰贝格、埃森哲等国际知名• 咨询公司和北大纵横、新华信、远卓、汉普等优秀的本土咨询公司 2000年至 2004年期间的咨询• 项目资料及相关方法、工具及成果。• “咨询全案资料”中含有咨询项目过程性文件和完整的提交文件，相信这些资料不论对于您本• 人还是贵公司都有很好的参考价值和借鉴意义。• 对于咨询人士来说，“咨询全案资料”更是撰写项目建议书、编制咨询报告、建立行业知识库、• 建立公司自身方法体系、咨询项目接单及过程管理等活动的有效支持工具。• “咨询全案资料”列表请查阅附件。• 为确保您放心购买，您可以提前验证资料的真实性和价值性。您可以向我们索取资料详尽目录，• 在目录里任选两份文档，告诉我们这两份文档的标题，我们会通过 email或 QQ传给您，方便您进行• 资料品质的校验。


• Analyzing the Writing Situation

• Designing the Proposal

• Writing It

Contents


Once you decide to write a proposal you need to analyze the writing situation, design the proposal and then write it.

• What is the objective?

• What is the subject?

• Who is the audience?

Analyze the writing situation

1

Design the proposal

2

• What should you put in?

• What order should it be in?

• How should it look?

Write it

3

• What can you do to be heard?

• Can beginnings and endings be interesting?

• Do you need to edit?

• What about quality reviews?

Click to edit Master title styleSecond line herePresenter’s namePresenter’s title or date


First, determine what is the objective of the proposal.

• Simply raise awareness and discuss a topic

• To sell an idea or project

• To record agreement on work to be done

• To present a work plan

• Other…


Next, analyze your audience.

• How much do your readers know about this type of project?

• How much do they want or need to know?

• How close a working relationship should you outline?

• How much control will they want?

• How worried are they about costs?

• How do they see the relationship with your group?

• Any issues too sensitive to mention directly?


You’ll need to choose a format and decide on length and level of detail.

Options

?• Letter• PowerPoint presentation• Report—fully articulated• Answering an RFP• Other


Most proposals contain key elements that demonstrate your understanding of the problem and how you would go about solving it.

Note: You may choose to discuss costs separately, once you sell your idea and its benefits.

DescriptionDiscusses industry and relative business situation, restates problem(s)/situation

Analyzes the problem/situation and key question(s) facing the company — may briefly describe company goals

Outlines primary objectives of the project and its scope (functional areas, business units, etc.)

Sets out how you will address the problem(s) and what primary product of project will be for each phase/segment

Presents quantitative and/or qualitative benefits (tangible and intangible)

Explains scheduling and costs

Discusses project staffing

Presents project team resumes, additional credentials, case studies of previous work, examples of thought leadership, sample deliverables, etc.

SectionOverview of the Problem

Background/Situation

Problem Discussion

Overview of the Project

Objectives and Scope

Approach and Deliverables

Anticipated Benefits

Timing and Costs

Project Team

Appendix Project Credentials/Resume/Other


Elements of Background/Situation

It’s important to demonstrate to the prospect that you clearly understand their business situation.

ElementIndustry Discussion

Prospect Situation Discussion

Key Question(s) Facing Prospect

DetailSummarize insights on industry and prospect’s position

• Reiterate prospect’s major problem(s)• Present additional relevant information about prospect, or

similar situations faced by our clients

• Reassure prospect that we understand issues • Anticipate and address questions prospect may have about

Accenture/client interaction or the project in general


Further, that you are familiar with the situation and can offer insights even at this point.

Elements of Problem Discussion

Element DetailProblem Diagnosis Break problem down into issue tree

Other Relevant Work • Highlight critical issues• Identify analyses needed to address situation

Hypothesis Generation • Provide analogies of other companies/industries that give insight into your company’s situation

• Outline possible project approach(s) to solve the situation, recommend one based on experience


Background/situation should only include what is essential to understand the situation.

• Need to understand how prospect came to have problem/question

• Should tell the reader in story form what he already knows or can be expected to know and remind him of the question this document will answer

• Generally, keep as short as possible

• The beginning is crucial to get the reader’s attention and to show your insight into the situation

INTRODUCTION

fundamentals of proposal writing. vb4089s 2001 accenture. all rights reserved. 2 低价转让 :...

Documents