fundamentos de marketing - aline corsoalinecorso.com.br/wp-content/uploads/2020/03/mkt-1.pdf ·...
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Fundamentos de marketingMSC. ALINE CORSO
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Para refletir...O que é o marketing, a publicidade e a propaganda?
Qual é a função de cada área e a sua importância?
Quais as principais semelhanças e diferenças entre marketing e publicidade?
O “marketólogo”: aliado ou concorrente do publicitário?
Há disputa entre esses profissionais ou há espaço para todos?
A propaganda é parte do marketing, ou vice-versa?
Quais os benefícios dessa união?
O que não é marketing?
PP X MKT
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Hierarquia de necessidades de Maslow
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Bibliografiahttps://www.slideshare.net/cirogusatti/marketing-e-publicidade-e-propaganda
KOTLER, Philip – Administração de Marketing – 10ª Edição, 7ª reimpressão – Tradução Bazán Tecnologia e Lingüística; revisão técnica Arão Sapiro. São Paulo: Prentice Hall, 2000.
KOTLER, P.; KARTAJAYA, H.; SETIAWAN, I. Marketing 3.0: as forças que estão definindo o novo marketing centrado no ser humano. Rio de Janeiro: Elsevier, 2010.