future broadcasting - what will be expected
TRANSCRIPT
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Future Broadcasting-What will be expected?
2015. 3. 26.
서울과학기술대학교
전자IT미디어공학과
박상일
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Is watching TV your daily routine?
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Viewer: Trend
The trend has changed!
I can watch TV whenever/wherever I want!!
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Viewer : New Trend
Interactive Real-time mobility
What will be the next trend of broadcasting?
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Better resolution: better TV?
Black&WhiteTV Color TV HD TV UHD TV
Analog TV Digital TV
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Comparison of Resolutions
~440*486px 1920*1080px 3840*2160px
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UHD Display
cheaper, bigger, higher, faster !
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New experience
3DTV & Surround sound will be applied
to broadcasting?
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New experience - Problems
• Not comfortable
• Not convenient
• Not adjustable
• Not realistic
• Not cheap ;)
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New experience - candidates
• VR Experience
• Drone
• Free-view point TV
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VR Experience
Samsung – “Project beyond”
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Drone
Parrot – “Bebob drone”
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Applied Technology
Google – “Video Stabilization on YouTube”
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Applied Technology
Oculus VR – “Image geometry correction”
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Free-view point TV
Space Recall – “Free View-point Project”
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Futuristic TV
Microsoft – “HoloLens”
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NEW SERVICE MODEL
What did we learn from Alibaba ?
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iTunes: get music onto iPod
SAP: execute ERP systems
Facebook: connect related people
Smart grid: capture power source and route
Nike Fuel: enhance your exercise experiences
The business system must provide :Service on Demand, 3rd party access and governance
TO BE A PLATFORM BUSINESS
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Platforms have opennessBut should not easy others to follow
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Platforms have diversity.Functional similarity makes a variety of platforms
Can Barbie Doll be a platform?
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Can Barbie Doll be a platform?
- The Oxford Handbook of Innovation Management
by Annabel Gawer , Michael Cusumano
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BUSINESS VALUE CHAIN in Coffee
Anything can be a Platform
Roasting COFFEE Customer
Green-been Purchase
Coffee Farm
www.RoastingBarn.com
Packaging
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NEW SERVICE MODELS
Uber taxi
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NEW SERVICE MODELS
Air BNB
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NEW SERVICE MODELS
Oculus Rift
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NEW SERVICE MODELS
SOCAR Car sharing
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ALL THINGS DIVERGED
is tied by Platform!
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FREE(will be)
(or soon)
Question?
Content is the KING, is it ?
Internet (Network)
Devices
Time
Contents
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DIVERGENCE ERAWhat will be expected for the future broadcasting?