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Future of media Oleksandr Akymenko [email protected] September 22, 2016

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Page 1: Future of media

Future of media

Oleksandr Akymenko [email protected]

September 22, 2016

Page 2: Future of media

1. Where are we now? 2. Channels 3. Models 4. Interesting highlights 5. Content

Page 3: Future of media

Where arewe now?

Page 4: Future of media

Новий канал

mail.ru

Яндекс

Вєсті Сєгодня

Комсомольская правда в Украине

Факті и комментарииАиФ в Украине

Google

Europa Plus Ukraine

Експрес

Високий замок

Радіо Вєсті

Авторадіо

Радіо Шансон

Русскоє Радіо Україна

Наше радіо

П’ятниця

Хіт ФМ

Youtube

Обозрєватель Цензор.НЕТ

Українське радіо Перший канал

Українська правда

Волынь. Акценти

Гарт

UA: Перший

Еспресо.TV

Мега

НТН

2+2

ТЕТ

К1

Люкс.FM

Львівська хвиля

Радіо Свобода

Ера.FM

кореспондент.net

Ретро FM Україна

Інтер~46%

українців отринуть новини на 1+1

~38% українців отринуть новини на

Україна

ICTV

СТБ

ВКонтактє

ok.ruFacebook

24112

5 канал

ukr.net

89% отримують новини з телеекранів 33% обирают пресу 26% обирают радіо 56% дізнаються новини онлайн (60% з них через соціальні мережі)

Конфлікт в медіа, медіа в конфлікті, соціологічна компанія Фама , 2015 https://issuu.com/otardovzhenko/docs/___________________________________

Page 5: Future of media

Sources of news in Ukraine2015: TV, online, radio and print + social media

Page 6: Future of media

SOU

RCES

OF

NEW

S in

%

0%

25%

50%

75%

100%

2012 2013 2014 2015 2016

OnlineTVSocialPrint

46% use social media for news

(c) REUTERS INSTITUTE DIGITAL NEWS REPORT 2016

Sources of news in the USA2012–16: TV, online and print + social media

Page 7: Future of media

(c) REUTERS INSTITUTE DIGITAL NEWS REPORT 2016

Page 8: Future of media

Channels&Models

Page 9: Future of media

Audio Video Social

Paper Online VR

Channels

Page 10: Future of media

Audio

Page 11: Future of media

Video/TV

Page 12: Future of media

Social AMP Instant Articles

NewsBots Visual

qz.com

Page 13: Future of media

Paper

Page 14: Future of media

OnlineClique. media, Obsessee

Page 15: Future of media

VR

Page 16: Future of media

Subscription Advertising Events

MembershipGrants and charitable

contributionCrowdfunding

Models

Page 17: Future of media

Subscription“…In total, we have more subscribers than at any time in our 164-year history”. — NYT, 08/06/2015

Page 18: Future of media

Advertising

Programmatic Native Branded content

Page 19: Future of media

Events

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Membership

Build relationships Evangelize on behalf of VoSD Members report Members coffee Members magazine Management thru Salesforce

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Grants

ProPublica was awarded the 2016 Pulitzer Prize for Explanatory Reporting, the 2011 Pulitzer Prize for National Reporting and a 2010 Pulitzer Prize for Investigative Reporting, two Emmy Awards in 2015 and a Peabody Award in 2013.

Since 1971, we have won hundreds of awards for investigative reports, outstanding features and series. Among the highest honors: 36 Alfred I. duPont-Columbia University Awards, 62 George Foster Peabody Awards and 23 awards from the Overseas Press Club of America.

Page 22: Future of media

Crowdfunding

Page 23: Future of media

Interestinghighlights

Page 24: Future of media

Big data and data-driven media

Page 25: Future of media

Readers=Customers

Page 26: Future of media

Troyan horse: entertainment + journalism

Page 27: Future of media

Location-driven media

Page 28: Future of media

Multi-platform readers/viewers native media

Page 29: Future of media

Content

Page 30: Future of media

ICIJ Offshoreleaks https://offshoreleaks.icij.org

Page 31: Future of media

“Seafood from Slaves” Martha Mendoza, AP

http://www.ap.org/explore/seafood-from-slaves/

Page 32: Future of media

“Church allowed abuse by priest for years” Matt Carroll, Sacha Pfeiffer, Michael Rezendes; editor Walter V. Robinson, Boston Globe

http://www.bostonglobe.com/arts/movies/spotlight-movie