g4-mediakit

Here’s your full marketing OS. Reimagined.

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We believe advertising should be personal

across every connected device and that

marketers should focus on attracting

customers instead of managing the

complexity of today’s crowded market.

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Welcome to the next generation of marketing.

Automation, simplicity, and design in a platform that leverages real-time data and multi-channel delivery to garner limitless results.

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The Industry State

Fragmented

Mutually exclusive vendors focusing on individual solutions.

Complex

Complex by design, digital media is a commodity driven

ecosystem with controlled transparency to users.

Inefficient

Vendors in the digital media landscape are depreciating

performance due to increasing standards requiring sophisti-

cated partnerships and tracking.

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What can do for your brand?

Unify

Join the one-click revolution, within our

multi-channel programmatic environment through

a single platform.

Amplify

Manage ROI across all your marketing activities.

Simplify

Leverage real-time data and multi-channel

optimization to deliver unsur-passed results.


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Native

Video

Awareness

Desire Action

Interest

Programmatic

DELIVERY PLATFORM

ENTREPRISE APP CENTER

Social M

obile Publish CRM

E

ma

il

DMPPERSONABUILDER

Search

USERTARGETING


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Powered by best-of-breed enterprise apps.

DATAMANAGEMENT

PLATFORM

Schedule • AutomateEngage • Measure

Collaborate

Social prospectingLead generation based

on social affinities

Advanced PushSDK • Analytics

User ProfilesUser Engagement

Audience TargetingCustom Keywords

Track & AnalyzeGeo Targeting

Device Targeting

Dark SocialSEO Tracking

Social TaxonomyPersona Building

Design & TemplatesAutomation • Preview

Subscriber Profiles

Track • ForecastGamification • Reports

Dashboard

GRAVITY4

ENTERPRISE APP CENTER


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DELIVERYPLATFORM

DMPPERSONABUILDER

Awareness

Interest

Desire

Action

Customer Journey29 Milliseconds

Influence2 Milliseconds

Capture1 Milliseconds

We believe big data means the right data.

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Enterprise Apps

Here’s an overview of our app center.

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Social EquityAdd custom sharing widgets across your site, and aggregate insights on what is being shared.

Audience ExtensionCookie users on your website to segment and create look-alike audiences to retarget.

Social Taxonomy (Patent-Pending)Extract popular site-entry keywords and phrases to increase SEM and SMM efforts.

Track your site’s analytics, and shared content in real-time.

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PublishPost targeted messages across Facebook, Twitter, Google+, LinkedIn, and Instagram.

Programmatic Hopper (Patent-Pending)Use real-time data to reach your audience at peak times.

EngagementSee a full stream of messages delivered to you across all social networks. Engage directly with your audience.

Schedule, automate, and manage your social channels on one dashboard.

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AutomateSend automated emails with a single click based on customer behavior, rules, targeting, and segmentation.

AnalyticsView vital data points such as opens, clicks, subscriptions, and bounces on one dashboard.

PreviewBefore you send your email, see how your message will look across all mobile, web, and desktop clients.

The world’s first free email marketing & automation platform.

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Real-Time AnalyticsMeasure unique user opens, installs, time spent, uninstalls and more all in real-time.

Audience TargetingCreate funnels and look-alikes to target users based on location, device, OS, etc.

SDKIntegrate Unify’s SDK into your iOS or Android with easy instructions and documentation.

The most advanced mobile platform for brands and developers.

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GamificationCreate leaderboards, set goals, and obtain rewards to motivate your sales team, and close deals.

Contact ManagementImport your existing CRM datable, and view contacts, leads, opportunities, deals, and meetings on one dashboard.

Social CRMIntegrate with reach.me to generate and follow up with leads captured by your social media channels.

The world’s first cloud-based CRM platform powered by gamification.

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Vanity URLsUse a custom brand-related URL to increase brand awareness, drive traffic, and drive conversions.

iTunesLinks music fans right to the iTunes store, and track media conversions in real-time.

Audience TargetingDiscover, segment, and retarget your engaged audience through the Gravity4 DMP integration.

Use shortened links with social media to capture your next prospect.

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Lead GenerationFind and reach quality prospects by predicting their choices based on past social behavior

Integrated DataCombine powerful social data with current customer profiles to generate amazing leads from Facebook and across the web.

Robust AnalyticsLead identification and targeting analysis - target, launch, and track campaigns through an engaging dashboard

Reach the best prospects on the social web in real time.


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Cohesive Synchronization Perpetual learning, and real time syndication

1ST/3RD PARTYDATA (OPTIONAL)

Gravity4’s DMP allows advertisers to construct segments as a result of G4 application use and optional 1st/3rd party data.

This holistic data repository syncs directly with the G4 Delivery Platform for seamless segment activation, and perpetual performance intelligence.


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G4 DMP

CENTRALIZATION

· Agnostic Data Sourcing (1st/3rd)· Custom Taxonomies· Persona Insights and Reporting· Real Time Refresh

AGNOSTIC DATA INPUT

· G4 Application Data· 1st Party Brand Data· 3rd Party Data

SEGMENT BUILDING

· Explicit Segment Creation· Multivariate Segmentation· A/B Testing

MULTI-VARIANT TESTING

· Performance Insights· Data Retention

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G4 Delivery

G4 DSPDisplay, Mobile, Video,

Social

G4 NativeSocial & Editorial

G4 SearchPPC (Google, Yahoo, Bing)


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G4 Delivery Platform

DATA MANAGEMENTPLATFORM (OPTIONAL)

· G4 DMP Segment Use

RULES & SETTINGS

· Goal Setting· Additional Rules/Targeting

MACHINE LEARNING

· Inventory Selection· Creative Selection· Bid Algorithms

DELIVERY PLATFORM

· Agnostic Delivery· Aggregate Reporting· Interactive Insights

G4Delivery

G4Search

G4Native

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Programmatic

Over 80 billion bid requests per day

99% Population Reach*

All-inclusive accessDesktopVideoMobile WebMobile In-appPrivate Market-placesFBX

G4 Delivery PlatformDisplay, Mobile, Video, Social

Sophisticated Artificial IntelligenceThe G4 DSP leverages state-of-the-art programmatic algorithms that evaluate aggregate inventory sources, audience attributes, and other targeting criteria for relevancy in driving revenue.

Extended Audience SupportThe G4 DSP leverages data from the G4 Application Suite in tandem with 1st and 3rd party sources to create an agnostic and holistic environment for classifying audience segments.

Social Taxonomy (Patent-Pending)The G4 DSP was built to alleviate the chaos of addressable media by building deep integrations across the industry to deliver across all devices, channels, and assigned audience personas!

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G4 Delivery

Performance Benchmarks30% CPA reduction105% ROAS increase10% Resource reduction

Top-tier accessGoogleYahooBing

G4 SearchPPC (Google, Yahoo, Bing)

Sophisticated Artificial IntelligenceG4 Search leverages state-of-the-art Search algorithms that evaluate aggregate inventory sources, keywords, and other targeting criteria for relevancy in driving revenue.

End to End InsightsG4 Search provides best in class pre-sales forecasting, and post-sales reporting.

Workflow SimplicityG4 Search offers a simple, yet intuitive system that auto-mates workflows on demand, which allows advertisers to focus on more strategic responsibilities.

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G4 Delivery

1.4 Billion unique users per month

Top-tier accessFacebookYahooESPNNBC+ Much more

G4 NativeSocial & Editiorial

Organic PlacementG4 Native allows brands to place advertisements seamlessly in social or editorial environments for unobtrusive exposure.

Rich InsightsG4 Native reports on engagement metrics that matter. Understand the content that increases performance, and al-low the G4 Native system to optimize placements in real time.

Cross Device AccessG4 Native is a cross device solution that matches the form and function of publisher content.

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Cross Channel ReportingAdd custom sharing widgets across your site, and aggregate insights on what is being shared.

Real Time DataCookie users on your website to segment and create look-alike audiences to retarget.

Complete TransparencyExtract popular site-entry keywords and phrases to increase SEM and SMM efforts.

Reporting

g4-mediakit

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