gamification, stand van zaken - speakerscorner nos - astrid poot
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Lezing over gamification / Speakerscorner NOS nieuwsvloer / neem contact op voor meer informatie: www.astridpoot.nlTRANSCRIPT
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Gamification
OverGamification
Monday, July 1, 2013
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Astrid Poot ?• Strateeg en creatief
interactieve marketing
• bij Woedend! / het Klokhuis
• teamcaptain programma TEDxYouthAmsterdam, teacher, speaker, blogger
• @astridpoot
• nl.linkedin.com/in/astridpoot
•Monday, July 1, 2013
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http://www.woedend.nl/werk/hun-eerste-keer/
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http://www.woedend.nl/werk/live-twitter-thriller/
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Wat is dat?!
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Whoooohhhh
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Yeay!
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Wat wij willenNeed for a complete shift from things we ‘should do’ to things we ‘want to do’.
But instead of shifting the tasks, we simply make what we should do fun.
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In play, learning is the drug
Monday, July 1, 2013
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Gabe ZichermannA company trying to get you to do something that it needs you to do by making your work fun and engaging, and you understand that's what's happening.
Monday, July 1, 2013
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Ian BogostGamification is a marketing gimmick
Monday, July 1, 2013
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2012 70% of the world's top 2000 companies will be using gamification in some form by 2014
Gartner
2013gamification is currently being driven by novelty and hype
2014 80% of gamification applications will fail to deliver “because of poor design”
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Hype cycle
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Oh, dus het is al bijna over?
Monday, July 1, 2013
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Sparen voor een doel
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LandscapingLandscaping
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Landscaping
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User centered design
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Digitaal belonen (bijv. in games en elo’s)
Monday, July 1, 2013
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Digitaal belonen
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Alfie Kohndo this, get that is an oversymplified view on motivation
intrinsic motivation and extrinsic motivation are two completely different things, and that the former is undermined by the latter.
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FIEROMonday, July 1, 2013
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Jane McGonigal
GoalRulesFeedback systemVoluntarily participation
We don’t need no stinkin’ badges!
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Wat we nodig hebben
Satisfying workThe experience of being successfulSocial connectionMeaning
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Gameful oplossingen gaan over beter je doel kunnen bereiken
Goede gamifiction?
Gameful oplossingen gaan minder over leuk, en meer over comfortabel en makkelijk
Gameful design is een houding, en geen simpel model.
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Gewenst gedrag meer bereikbaar
HabitRPG http://www.youtube.com/watch?v=NPjK8_eBYzE
niet nodig!
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Gewenst gedrag meer bereikbaar
https://itunes.apple.com/us/app/fig-your-personal-wellness/id554305571?mt=8
Monday, July 1, 2013
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Moeilijke taak makkelijker door verhaal
Pain Squad
https://www.youtube.com/watch?v=qsl9NjyVpHY
Monday, July 1, 2013
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Moeilijke taak makkelijker door verhaal
Zombies Run
https://www.youtube.com/watch?v=GyFqZtKvya0
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Moeilijke taak makkelijker door verhaal
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Moeilijke taak makkelijker (door verhaal?)
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Saaie taak comfortabeler https://simple.com/
Monday, July 1, 2013
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gamedesigners zijn de nieuwe
strategenMonday, July 1, 2013