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  • 1. GenderAsASocialIns0tu0oninMedia Acomparisonof2popularTVsitcoms,fromdierent0mes,depic0ngtradi0onalAmericanfamiliesPresenta0onby:LydiaRosaTopicsofGenderCommunica0on3 ProfessorMaureenEbben4/22/13

2. ContentsofthePresenta0on Slides37:AnoverviewofthefamiliesintheTV sitcoms Slide8:Media&Economics Slide9:Media&Power Slide10:Gender/HegemonyinMedia:Leaveitto Beaver&ModernFamily Slide11:TVGenderNormsinFamiliesaroundthe 1950s&60s Slides1218:ComparisonofdierentGenderRolesas itpertainstotheTVsitcoms Slide19:InterlockingIns0tu0ons Slide20:Bibliography 3. Broadcastedfrom19571963AmericanTelevisionseries aboutthetradi0onalfamilyof its0me.Focusedonthe childrenofasuburbanfamilyinMayeldTheodoreBeaverCleaverJuneCleaver(BarbaraBillingsley):(JerryMathers):Tradi0onalmotherofthe1950sTheyounger,slightlyShea]endedStateCollege,hyperac0ve,troublingmakinganda^ercomple0ngher brother.educa0on,marriedWardand Verylovable,haslotsoffriends.beganlivingtheideal50s MainCharacterdomes0clifestyle.WardCleaver(HughBeaumont):WallaceWallyCleaverAresponsiblebusinessmanandan(TonyDow):evenmoreresponsibleparent. Thepopularolderbrother,Hebecamepresidentofhis andtrackstar.fraternityatStateCollegeand WatchesoutforBeaveratwasanengineerwiththeallcosts.SeabeesduringWorldWarII. DescribedasthetypicalLevelheaded,a]en0ve,loving teen.father. 4. 2009presentOnthe4thSeasonAcomedyon3relatedfamilies,withverydierentfamilystructures.Thiscomedytrulyshows thevastchangesthatthetradi0onalAmericanfamilyhasevolvedinto. 5. ClaireDunphy,daughterofJayPritche],has3 childrenwithhusband,Phil. DaughterHaley,theoldest,pushestoactlike anadult,andtobetreatasanadult..Evenin herteens. DaughterAlex,themiddlechild,isvery smart..Almosttoosmartforherowngood. Andtheyoungest,Luke,seemsmostly sca]eredbrained. Phil,themanofthehouse,o^enactsasa childhimself..Withthebestinten0onsof course. Claire,isthegluethatkeepseveryone togetherinthefamily,andthechildrenhappyTheDunphyFamily butalsobehaving.(fromle^toright): Thisfamilyistheclosesttoatradi0onal DaughterAlex(ArielWinter)family,liketheCleaversofLeaveItToBeaver.FatherPhil(TyBurrell) ButtheyalsotesttheimageofanormalDaughterHaley(SarahHyland)Americanfamily.Andhelptheviewertolook MotherClaire(JulieBowen) deeperintowhatnormalactuallyisinterms SonLuke(NolanGould)offamily. 6. JayPritche],biologicalfatherofClaireDunphy&MitchellPritche]. RemarriedtoGloria,andindoingsoacceptedanothersonintohislife. Manny,isaverylovable12yearoldboy. Thisfamilyrepresentsthepiecedtogetherfamilyofmodern0mes. ThePritcheQs HusbandJay(EdONeill) TheyexperiencesomeculturalSon(Stepson)MannyDelgado clashes,andmisunderstandings (RicoRodrigues)duetogenera0onalgaps,butin Wife/MotherGloriaDelgadotheendareahappy,lovingfamily, PritcheQ(SoaVergara) helpingtorewritethetradi0onalrolesoffamilyinAmerica. 7. JaysPritche]sson,Mitchell,isaverylovingman.Especiallywhenitcomestohislongtermpartner,Cameronandadopteddaughter,Lily.Mitchellstaysmorereserved,inamoremasculinemalerole. Cameronhasthetypicalgaymanaftude,hetakesthefeminineroleofthehouse. WhileLilyisthecutestbu]on,andepitomeoftheshiningstarintheirlives.TheTuckerPritcheQs Thisfamilyo^enhassomeoftheFatherMitchellPritcheQ(Jessebestcoopingmechanismsto TylerFerguson) dealingwithfamilyissues,inAdoptedDaughterLilyTucker comparisontotheotherfamiliesin PritcheQ(AudreyAnderson thissitcom.ThisisoneofthersthomosexualcouplestobedepictedEmmons)onmainstreamtelevision,andhas FatherCameronTucker(Eric denitelypushedthelimitsinterms Stonestreet)ofthenormalAmericanfamily. 8. Media&Economics ThesocialclassofthefamiliesinLeaveittoBeaver& ModernFamilyshowthatthemessagetheyputoutis beingreceivedbyviewersthatcaniden0fywiththem. Theyareallwellofamilies,withoutdicultmoney issuestoworryabout.Theyhavepre]yexpensive homesandhomefurnishings,aswellasthelatest vehiclesandgadgetsaroundthehouse. Bypresen0ngthecharactersasnormalintermsof economicclass,itiseasiertogeneralizeaboutthe socialstereotypestheyaresuppor0ngoropposing. 9. Media&Power Mediains0tu0onsbothconstrainandfacilitatebehaviorbymembersofasocietyinwhichthe ins0tu0onexists.(DeFrancisco,etal.2007) Mediaexertpoweroverhowpeopledogendermediaformsalsoalwaysinuencesocialnorms concerninggender[etc.]..Andalltheotheringredientsthatcons0tuteiden0ty,fortheyprovidemodels ofwhatitistobefeminineormasculine,andencouragepeopletobuyproductsthatwillmakethem moreso.(DeFrancisco,etal.2007) Thesearesomeverystrongstatementsfromthetext.Thisissayingthatmedia,suchasTVsitcomsand alongwithallotherformsofmedia,havepoweroverviewers. Specically,theTVshowsinmypresenta0onhavepowerofsocietytochangehowtheythinkaboutthe genderrolesinatradi0onalAmericanfamily. Ioutlinedthispresenta0ontopointoutthedierencesinLeaveittoBeaver&ModernFamilybecauseit perfectlydepictsthepowertelevisioncanhaveoverandwithsociety. TVsitcoms,especiallyseriesthatareaspopularasthese2,arewhatfamiliesalloverAmericahavebeen modelingthemselvesa^erformanyyears.AndIamecsta0ctoseeimprovementsinthedepic0onofan Americanfamily. Thepowermediahasoverthegendernormsofamoderndayfamilyarehuge,andIamproudofour countryandsocietyforaccep0ngthefamiliesofModernFamilysomuch,thatithasbecomeahitTV series.Thisshowstheprogressourworldismakingtotreateveryonerespecoullyandequally. Goodcommunica0onskills,awarenessofdiversityintheworld,andacceptanceofeveryoneisthekey toworldwidehappiness.Andthemediahasastrongholdonhowfarwecanpushourselvestothatgoal. 10. Gender/HegemonyinMedia:LeaveittoBeaver&ModernFamily MYAIM:Bycomparingshowsfromdierent]mesIhopetoshinelightongenderinthe mediaoftelevisionshows,andhowweareeithers]llenforcingsocietalnormsor opposinggendersocietalnormswithinTVsitcoms. Justaswithinthebook,thencharacterswithinbothshowsabidebytradi0onalgender/sex expecta0ons(DeFrancisco,etal.2007).Whilealso,Maintain[ing]hegemonicunderstandingsof genderevenastheycreategapsandssuresinrepresenta0onofgender.(DeFrancisco,etal.2007) Thedierenceintherepresenta0onofthetradi0onalAmericanfamilyinthesecomedys depictsthevastchangesoursocietyhasgonethroughintermsofgenderbeingasocial ins0tu0on. LeaveittoBeaverisknownforbeinganexampleofthetrueAmericanfamily.By comparingittoasitcomthathascomeoutinopposi0onofthisdepic0on,ModernFamily,I canshowthevastchangessocietyhasexperiencedwhiledeninganewnormalfamily. Mediaalsoenablepeopletoworktheweaknessesinthenormsandchallengecommon assump0ons.(DeFrancisco,etal.2007) 11. TVGenderNormsinFamilies aroundthe1950s&60s Mothers&womenhavebeendepicted,inthepast,asbeingthecare giverofthechildren,moreemo0onal,needy,andinlesscontrolofthe familyma]ersthantheman/husband. Thegirls/daughterswerenormallydepictedbeingaminimom.They wouldeitherbeplayinghouse,doll,ormakingfood.Completelyllingthe normalli]legirlroleofthepast. Men&fathershavebeendepictedasthemanofthehouse,incontrolof thefamilyma]ers,workingmoreo^enthennot,andshowinggreat strength,courage,andboldness(andminimalfeelingsoremo0on). Thesons/boysintradi0onalAmericanfamilyroleswerefocusedon sports,playingwithfriends,causingmischief,andgefngdirty.Younger boyssocializingwithgirlsbytormen0ngorpokingfunatthem,whilethe olderboysfocusedonswooningandda0ngthem. 12. ComparisonofGenderRoles:Women ClaireDunphy(boQomlea&topright>),oneoftwomothersonModernFamily,isoneofthemosttradi0onalmothersofthisshow.Butwith3childrentoraise,and GloriaDelgadoPritcheQ,(^toplea&ahusbandwhoo^enactslikeakid,itsall boQomright)JuneCleave(toplea),shecandotokeephersanity.Letalone, motherofMannyDelgado,isyoungerthanhernewstepsister.Shesusedto themotheronLeaveittoBeaver, dinnerreadyeverynight.thenerthingsinlife,andspendsheldthetypicalmotherlyrolesquiteabitof0meworriedaboutduringher0meontheshow.Her Thisisabe]erdepic0onofanaverageappearances.However,thisdoesnothairwasalwaysnicelycurled,the motherinthis0me.Themotherjugglinghemofherdressesalwayswell work,children,andfamilyobliga0ons,all meansheisnotacaring,loving,motherandwife..Withabitofahotbelowherknee,andhermanner whiletryingtokeepupherrela0onshipalwayspleasantandcaring.Shewithhergaybrother,recentlyremarried head.AswithClaire,shetriestokeepfather,andyoungerstepmother. upwiththenormalobliga0onofthewaslmedmostlyinthehome,home,buto^enlifegetsintheway.especiallythekitchen.ClairehasbeendescribedasatomboyShelledthenormalmotherSheisagreatdepic0onofamoderninsomeepisodes,andhasissuesrole,inatradi0onalAmerican mother,andtestssocietalstereotypesexpressingherfeelingstoherfamilyhomeduringthe1960s. infurtherbymarryingquiteabitmembers.Playedafemininefemalerole, Hercharacterconrmssomeoftheolderthanher,andbeingSpanish.maincaregiverforthechildren, femalestereotypes,whilealsoopposingandwasheldresponsibleforthe someofthem.Gloriastrengthenstheemo0onal,housekeeping.stereotypethatwomenaresupposedtofollow.However,shedenitelyhasherownvoice,opinion,andstylewhenitcomestoherfemininity..Andithasnothingtodowithstereotype! 13. ComparisonofGenderRoles:Women Con0nuedMYVIEW: WhilewomenrolesinTVserieskeepupwiththeexpectablestandardof a]rac0veness,theroleofwomenandmotherhasbeencompletelyshi^edin present0me. Feministsandsupportersofequalgenderrightshavebeenworkingextremelyhard tochangetosocialimageofthemotherofthehouseinrecent0mes. Asyoucansee,theroleofmotherisonlyoneaspectofawomencharacter.As women,wearenowdepictedwithmoredepth.Andmorepoweroverfamily decisions.ItseemsasthoughinrecentTVsitcomsaboutfamily,womenarethe headofthehousehold.O^en,thewomenismakingkeydecisionsandwearsthe pantsinthemarriage. Whiles0llmostlydepictedastheprimarycaregiversforthechildren,aswellas theprimaryhousekeeper,womenhavemuchmoreindepthcharacter represen0ngtheirgenderrolesinTV WhileClairehasthemosttradi0onalAmericanfamilyshediersfromJunequite abit.Clairehasahard0meexpressingfeelings,sheplaysamoremasculinefemale character. AndWhileGloriasfamilymaynotbethemosttradi0onal,sheplaysavery femininefemalecharacter.However,herroleinthefamilyisnotprimaryhouse keeper. 14. ComparisonofGenderRoles:Girls AlthoughBeaverdidnthavea sister,1960sTVdepictedgirls asinnocent,0mid,andshy. Theywereo^endep