generating buzz online - claire baumann, un foundation
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Claire Baumann@[email protected]
How to engage and build an audience with limited resources
Link the UN’s work with others around the world, mobilizing organizations to help the UN tackle global issues
Our networks and networks of networks: • UN Foundation Campaigns and Initiatives
(Girl Up, Shot@Life, Nothing But Nets, Global Alliance for Clean Cookstoves)• +SocialGood Advisors and Connectors• NGO networks (Action/2015 coalition partners, Earth To Paris partners)• UN Foundation Influencers• Communications Corps
What We Do
Our Challenge: How do we engage people around complex policiesthat impact their lives?
The Sustainable Development Goals
A 17-point planto end poverty,
tackle climate change,
and fight injustice and inequalities
#GlobalGoals
• Goal: • Improve and escalate coverage of the Global Goals and global development issues
• Theory: • With more coverage, UN global policies have a greater chance to be realized, thus
improving the lives of millions
• Actions:• Trained more than 500 journalists and spokespeople
in more than 30 countries• Partnered with more than 25 prominent media outlets • Launched Global Daily, a digital news aggregator and social media community
Our Global Communications Campaign
@GlobalDaily
Who We’re ReachingThe Next Generation of Digitally Engaged Influencers
Young professionals, ages 25-34, are the leading group of viewers, representing countries from every continent
Reaching nearly every country across the globe. Top five: US, UK, Kenya, Philippines, Netherlands
During the UN General Assembly week, more than 100,000 people visited Global Daily, making it the largest news aggregator on the global goals and a trusted source for information on global development
External evaluation and research shows the public conversation on global development issues has increased exponentially since we started our Global Communications Campaign in 2015
Impact
Daniel: please insert picture or graphic please
Created moments through Twitter Chats and editorial campaigns to convene our networks and lead on key issues Employed networks and networks of networks to support our content and digital activationsStrategic use of resources for syndicationEmerged as neutral space for global development and businesses to post op-eds for our niche audience
How Global Daily Broke Through the Noise
Additional Campaigns Built Through Networks
#ShareGood: In Partnership with Kenneth Cole
#EarthToParis: A Climate Movement
TakeawaysGet ahead of a big event by creating a moment where you are the convenerEmploy networks and networks of networks to break through the noise Build out lead time to promote your campaignSyndicate content that is doing well organicallyKeep your Starbucks card handy to build your personal networks
