germina gaga - in mintea consumatorilor (2016.03.29 - impact hub bucharest)
TRANSCRIPT
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În mintea consumatoarelor prin Facebook AdsWebDigital, Just Pay Per Click @LumeaSeoPPC
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ŢÎn mintea consumatoarelor prin Facebook Ads
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Atingerea audienţei dorită Targetarea Demografică Targetarea Comportamentală Targetarea Bazată pe Interese
Impactul mesajului livratRelevance scoreBanner blindness
Cuprins
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Cum ne poate oferi platforma Facebook insight-uri valoroase asupra femeilor şi cum putem cu ajutorul acestor cunoştiinţe să livram reclame targetate cât mai corect şi care vor avea impactul dorit?
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Atinge-i sufletul şi va cumpăra.
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Începem să experimentăm noi produsele pe care le promovăm ca sa intrăm în mintea consumatoarelor noastre?
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1. Agenţie de Travel
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Targetam o tipologie de femeie, căsătorită şi cu copii, pasionată de travel:
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Targetarea Demografică
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Rezultatul: 12,000 de utilizatoare, căsătorite,mămici şi pasionate de travel!
Targetarea Comportamentală
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Targetăm femeile într-o relație, logodite sau proaspăt căsătorite, pasionate de travel
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Targetarea Demografică
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Rezultatul: 140,000 de utilizatoare pasionate de travel!
Targetarea Comportamentală
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2. Escape Room
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Publicul ŢţŢŢŢŢŢŢintă: Domnişoare şi Doamne
ŢŢŢŢ
Avem o ofertă specială de ziua lor şi o cameră specială în care este recreată corabia din celebrul film Piratii din Caraibe
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Doamne și domnișoarele a căror zi de naștere urmează într-o săptămână
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3. Magazin Online de Cărţi
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Doamne și domnișoarele a căror aniversare a relației urmează în 30 de zile
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Doamne și domnișoarele a căror aniversare a relației urmează în 30 de zile
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4. Magazin Online - dorim sa vindem cel mai inteligent aspirator robot publicului feminin:
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Targetarea Demografică
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Targetarea Comportamentală
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Publicul Țintă: Mămicile predispuse să adopte o Tehnologie Nouă
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De ce targetare demografică, comportamentală si bazată pe interese va aduce tranzacții, engagement și loializare?
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2. Cum arată mesajul cel mai atractiv pentru publicul țintă?
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1. Titlul
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2. Text
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3. Descriere
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3. Relevance Score
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Care este metricul din Facebook care ne spune dacă am ales bine segmentul din publicul nostru țintă, dacă am scris un mesaj de interes pentru utilizatoare și le-am livrat și un visual atractiv?
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Importanța Targetării Specifice
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Relevance Score: 10
Relevance Score:Ţ 3
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Banner blindeness
4. Fenomenul Banner Blindness
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Rata de click şi Relevance Score scad, Costul per Click creşte!
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Captează-i din nou atenţia printr-un visual şi o comunicare nouă şi atractivă.
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Schimbă audienţa, păstrează Frequency sub 3
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1. Atingerea Audienţei Dorită2. Impactul Mesajului Livrat3. Relevance Score4. Banner Blindness
În Concluzie:
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Rezultatul măsurat în obiective îndeplinite şi engagement: