get it? got it? good! a winning formula for your workplace digital signage
TRANSCRIPT
Get it? Got it? Good! A winning formula for your workplace digital signage.
The Winning Formula
One of the most common questions that people ask when considering digital signage as a tool for improving workplace communication is…
“How do I know if this is
going to work?”
That’s the easy part.
HDTV Screen Computer/Media Player
And they don’t mean the technology…
It’s the content that will drive results…
…or not…
If you’re clear on your objective for deploying digital signage…
Creating culture of safety
Consistent communication
Reaching all workers
…and you’ve developed a content strategy that aligns to that, then you should be in good shape.
If not, it’s a “garbage in- garbage out” situation.
If all you’re doing is posting some bad PowerPoints with too many bullets, or Excel spreadsheets that are impossible to read and even harder to interpret…
…don’t be surprised if your employees walk right by without even noticing the screens.
So, what’s the answer? Actually, it’s pretty simple. It needs to pass this test:
Get it? Got it? Good!
In order for your employees to “get it,” the content needs to engage them.
It doesn’t matter how important your message is if
nobody reads it.
Keep it visual.
Videos, photos, dashboards and infographics will catch their attention.
Show them you care.
Recognize individuals & departments. Post anniversaries and birthdays. Welcome new employees.
Get them talking.
Create buzz by getting your employees to submit yearbook, prom or baby photos for a crazy game of who WAS that?
I LOVE YOUR
PRODUCT! -Customer
Make them proud.
Display customer feedback. Create a logo wall of all your new customers. Post pictures of your products at work.
“Got it” means that they understand it and it’s relevant to them.
Are you talking to ME?
Make sure you understand your audience. Are they office workers, line workers or
drivers? Boomers or millennials?
Why should I care?
Post content that will…
Educate Motivate Inform
Some messages are universal:
• HR updates • Company announcements • Weather
Be sure to mix it up with job-specific content:
• Safety • KPIs • Work schedules
You do the math.
• Make it really easy to
understand.
• Use dashboards & charts that are simple and colorful and offer a brief explanation to set context.
• Show real-time recordables using automatic counters.
Good is what happens when all of these things work together.
