getting financial support for your blog without selling your soul mary canady comprendia, llc...
TRANSCRIPT
Getting Financial Support For Your Blog Without
Selling Your SoulMary Canady
Comprendia, LLC ScienceOnline Blitz Session
#sciopartners comprendia.com/sciopartners
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Step 1: Understand Your Niche• How many read your blog?
– Quantcast is leading public info• Who is reading your blog?
– Quantcast demographics– Survey your readers
• Where is your network?• Who are potential advertisers?
Understanding readers=understanding advertisers
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Step 2: Make It Easy• Media kit
– Stats from #1– Provide all advertising options
• Give ad sizes, set up plugin before any sales
• Access– RSS Feeds with FULL content– Newsletter– Facebook, LinkedIn, Gplus
• SEO/Descriptive blog titles• Directories
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Step 3: Make It Happen• Get to know your prospects
– Learn where they ‘live’– Provide resources
• Dedicate resources to getting sales• Look at the competition
– GenomeWeb, Journals• Consider changes needed
– Interface– Topics– Channels
• Be creative
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Free Thought Blogs•1.7 million visitors/month•Ads handled externally•Niche: Scientist, atheist, skeptics
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Knoepfler Lab Stem Cell Blog•~2500 hits/month•Great SEO•Niche: stem cell researchers
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•3500 visits/ month•Clear, varied advertising options•Readers: minority scientists
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Next Steps• Make it easy for me to help you• Biotech Marketing Group promotion of
blogs• Hire a ‘communal’ sales person?• Experiment!
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If everyone "gets it", there really can't be much there to get.
@rickygervais 1/27/2013
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Getting Creative• Offer resources to your target
companies– Lists of blogs/feeds (include yours)– Offer to speak to them about blogging– Cover a conference they’re interested in
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Nothing will work, but everything might. Now is the time for experiments, lots and lots of experiments…
--Clay Shirky’s Blog, 2009
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My World
Life Science Companies
Scientists ScienceOnline
Communication LinkedIn, Email, Events
LinkedIn, Email, Events
Twitter, Events
Money Sometimes Not so much Meh
Goals Make tools for scientists, find them and sell
Publish or perish
Publish online or perish