getting more out of using twitter: tools, tips and tricks
TRANSCRIPT
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Getting more out of Twitter: Tools, tips & tricks
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Housekeeping
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Today’s Session• Presentation: Zelda Chattten,
Library• Tweetdeck – managing tweets• Analytics – Twitter & Socioviz• Archiving - Moments & Storify• Periscope – Live Broadcast• Tweetchats - #BYOD4L• Search & advanced search• Anything else?
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https://www.liverpool.ac.uk/intranet/marketing-and-communications/pr-media-relations/social-media/
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Setting up an account
Account objectives and audience
Planning monitoring and
responding
Resourcing
Posting
What to consider when posting
on social media
Responding
Hashtags
Sharing others’ content
Tagging other accounts
Varying your content: videos,
infographics, user-generated
content, account takeovers,
social media ambassadors etc
University-wide campaigns
Planned campaigns and how to get
involved
Concerns, issues and emergency
situations
How to escalate issues
What to do in an emergency
situation
Measurement
Social media analytics
What to measure
Training, support and guidance
Signpost other guidance
Signpost training opportunities
Signpost groups
Staff toolkit for managing a
corporate account
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Tweetdeck
• Manage multiple accounts
• Add multiple columns and follow accounts, events, lists and hashtags
• Filter keywords or accounts
• Schedule tweets
• Search location
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Analytics
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Tweetchat
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TAGS EXPLORER
https://hawksey.info/tagsexplorer/?key=1H99zO62IABY-iSgNme06N0S_PSsGU9OvPVRA6tLjgTo&gid=400689247
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Archiving
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MomentsMoments
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Periscope
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Internal: 44567 (CSD helpdesk)
elearningatliverpool.wordpress.com/
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