getting started with social media for ctbx 2010 final

© 2010 Site-Seeker, Inc. www.site-seeker.com

How to Get Started in Social Media

Kathy Hokunson Regional Sales Manager, Site-Seeker, Inc. \\


•  Founded in 2003

•  Corporate Office in New Hartford NY • Satellite offices in Bloomfield CT & Boston MA

•  Employs 20 in CNY, CT & MA

•  Full Service Internet Marketing Agency • Search Engine Optimization Services • Pay-Per-Click Management Services • Social Media Implementation and Mgmt • Web Design, Development, Applications & Testing •  Analytics

Who are we?


Fast Track 50 of CNY

2007 2008 2009

3 4 2

MV Chamber of Commerce

Top 3

2009 Business of the Year

B2B Twitterer of the Year

@KatieHoke


The premise of social media

marketing and PR is engaging the

consumer in conversation in a way

that provides mutual benefit.

From: Marketing Sherpa 2009 Social Media and PR Benchmark Guide


© 2009 Site-Seeker, Inc.

1.  Public Relations

2.  Customer Service

3.  Loyalty Building

4.  Collaboration

5.  Networking

6.  Customer Acquisition

Social Media is:


The Plan…

•  Identify what you are trying to accomplish: Objectives

•  Identify your options

•  Create a plan

•  Build a system for measuring


What are your options?

• Facebook

• Twitter

• Linkedin

• YouTube

• Slideshare


Top Insights:

1) The 35-54 year old demographic is growing fastest •  276.4% growth rate

2) The 55+ demographic is the second fastest •  194.3% growth rate

3) The 25-34 year old demographic doubles every 6 months

4) There are more females (55.7%) than males (42.2%) on Facebook •  2.2% are of unknown gender.

5) College crowd 18-24 year olds remains largest •  at 40.8% •  down from 53.8% six months ago.


Creating your Facebook page: •  Identify your objectives

•  Brand awareness

•  New client acquisition

•  Client loyalty

•  Who will view your page?

•  What do you want your page to say about you?

•  How will you engage your audience

•  Incentives, contests, promotions, relevant technical content


Who uses Linkedin & Why?

•  Business professionals •  LinkedIn promotes:

•  business intelligence •  business development •  creation of business relationships •  conversation


Your Linkedin Profile

•  Create your account

•  Build your online profile - Completely

•  Summarize your expertise

•  Build your community

•  Request Recommendations

•  Give Recommendations

•  Integrate blog

•  Upload presentations

•  Join and engage in relevant groups


Kathy Hokunson Sales Manager Site-Seeker, Inc. \\ Phone: (860) 263-0361 Cell: (860) 982-8636 www.site-seeker.com Read my blog: www.site-seeker.com/_blogs/ Follow me on: Linkedin and Twitter

Promoting Social Media


Twitter is a free social networking and

micro-blogging service that enables its users to send and read

other users' updates known as tweets. Tweets are text-based

posts of up to 140 characters, displayed on the user's profile

page and delivered to other users who have subscribed to them

(known as followers).

From: Wikipedia


2 „What‘s the latest news (about that

company)?“

•  PR / Corporate communications

•  Demonstrate expertise by sharing knowledge

Business Uses

Informational 4

„Fresh bread just out of oven now“

Automatic

•  Data Push and Automated Interaction with Customers / Customer Systems

Business Uses

3 „What are you

missing?“

Promotional

Business Uses

•  Channel for new form of promotion

•  Organise / Promote Events

1 „What has your attention?“

(„What are you doing?“)

•  Monitoring & Customer Service

•  Market research •  Emotional bond

B2C, B2E, E2E

Business Uses

Personal

Types of Twitter Communication


We asked a question . . . .

We got an answer . . .


We wanted people to know . . .

And it worked !

TRAFFIC: 195 Clicks


Twitter Resources & Tools

www.tweetdeck.com

www.hootsuite.com

www.seeismic.com

http://twitter.grader.com/

www.hashtags.org

www.wefollow.com

http://business.twitter.com/twitter101

bit.ly


How to Distribute Your Blog Email Campaign

Twitter

Facebook

Other Blogs

Social Bookmarking Sites

LinkedIn

Other (links)…

Blog Posts


What happens when you bring it all together?


•  Increased Blog Traffic to 322 visitors and 36 comments,

•  Increased Website Traffic

•  Fan base on facebook grew

•  Industry Authority and Presence grew significantly

Phone is ringing more consistently, more regularly and with more qualified prospects.


This did not happen overnight

Consistent and regular participation brought traction and growth

over time.


Remember social media is

Social.

Engage, share, support and then promote.


Ready to get started?


Kathy Hokunson Regional Sales Manager, Site-Seeker, Inc. \\ [email protected]

(860) 263-0361 Office

www.slideshare.net/katiehoke

Thank You!

getting started with social media for ctbx 2010 final

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