Panel: Overcoming The Challenge Of Driving Mobile Growth Through Data And Iteration

Key Topics

• Mobile Growth Focus• Set Growth Goals• Growth Experiments Surprised Me• When A Test Didn’t Work• Qualitative & Quantitative Data

Quotes From The Panel

“When setting up a growth goal, have a different owner for every metric in the user funnel that impacts this number”

“Be objective and data driven vs. someone wanting something to happen.”

Quotes From The Panel

“Trying to find the best user acquisition channel without spending any money.”

“Track Everything First. You’ll see a lot of noise but you’ll also see signal and that will help figure out ROI”

Quotes From The Panel

“Make sure your team is aligned behind whatever goal you pick”

“Finding that magic usage threshold that incentivizes the user to keep coming up”

“Always have another metric to hedge against too much growth, for example, we have NPS metrics along with growth metrics, so we’re not compromising any aspect of the consumer experience”

“You’re going see failure but you’re constantly learning from it. ”

Quotes From The Panel

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