Marketing & Marketing & SalesSales

VISK2010-DVISK2010-DNguyen Quoc Bao -435382Nguyen Quoc Bao -435382(Vice (Vice

Presiden)Presiden)

Nguyen Bang Nhat-435390Nguyen Bang Nhat-435390

Nguyen Ha My-440539Nguyen Ha My-440539

Tran Thi Huong-436011Tran Thi Huong-436011

Vo Son Hai-440541Vo Son Hai-440541

Hoang Thi Hai Yen-435370Hoang Thi Hai Yen-435370

G.F.L

OutlineOutline• Name and Logo of company.

• Summary communication and sales strategies.

• Customer Benefits Package (CBP) diagram.

• Effect measures on Marketing & Sale

operations.

• Process Flow Chart for Marketing & Sales

Name and Logo of Name and Logo of company.company.

• Name of company:

G.F.L

– G.F.T means Gift For Life.

– Using money to support for charity programs.

– Doing something as a present for unhappy people.

– Increasing spiritual and human value.

Logo of company:• Image representation for

our company.

• Transmitting messages to

customer through unique

symbol and subtle color.

Name and Logo of Name and Logo of company.company.

Logo of company:

Name and Logo of Name and Logo of company.company.

• Red cycle represent protection

• Hands show love, help and

sympathy for children

• Gift symbolize for image of company

as well as our heart and sharing for

children

• Rainbow represents belief and hope

about good future

• Combination of warm colors

Communication strategies:

•Advertising through public social networks

- Mail

- Facebook

Sales strategies:

•Aiming to customers around school and family

•VISK2010C

•Classes and students in the Hacinco Village (ISVNU)

•Family and friends

Sales strategies:•Using sales methods “fast and compact”

•Quick buy

•Quick pay

Support and General Management ProcessesSupport and General Management Processes

Measurement and FeedbackMeasurement and Feedback

Marketing operation:o Creating a page in Facebook.

o Sending advertising emails.

o Introducing products directly with customers.

o Creating the strategy to gain the competitive advantages.

Friendly with environment products.

Designed by own Manufacturing department.

• Sales operations.o Wholesale operation:

Contacting with our main partner VISK2010-C

Providing products which exactly order from VISK2010-C

both quantity and design.

o Retail operation:

Coming to classes in ISVNU to advertise and sell our

products directly

Finding the demand of our products from outside ISVNU.

Start

Meet FB401 class to negotiate product,

price, order process & delivery methods

Create company name & logo

Create Facebook Page

Receive products from Manufacturing

Department

Meet customers, introduce & sell products directly

Take & upload photos of product on FB ; spam email with price, usage, material

information

Wait order

Generate order & Set priorities

Customers wait

Ship product

Direct payment

Report quantity of sold product &

Transfer money to Finance

Department

Receive Feedback & Report to Operation

Department

End

Marketing & Sale Process Flow Chart

Keuka ID#Family & Middle

NameGiven Name

Enter Hours Worked

Notes:

435382 Nguyen Quoc Bao 13:30:00

- Meet, negotiate with Class VISK2010C- Design logo-Monitor general team tasks- Report process to CEO continously

 435370 Hoang Thi Hai Yen 13:30:00-Manage Facebook page- Take photos of products- Assist R& D department to create prototypes

 440539 Nguyen Ha My 12:30:00-Sell products- Design logo

 435390 Nguyen Bang Nhat 11:30:00- Sell products- Spam email to introduce project & products

440541  Vo Son Hai 11:30:00- Sell products-Improve communication channel- Generate all of order

 436011 Tran Thi Huong 11:30:00- Sell products- Manage Customers’ feedback

      74:00:00  

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