GII THIU CHUNG V EBAY.COM:

Loi hnh: Ngnh ngh: Thnh lp: Tr s chnh:

C phn GOOG)

(NASDAQ:

u gi trc tuyn San Jose, California, Hoa K (ngy 3, thng 12, 1995) San Jose, California, Hoa K

Meg Whitman Gim c H & ch tch Thnh vin ch Pierre Omidyar, sng lp cht: John Donahoe, trng b phn kinh doanh Sn phm: Website eBay.com thng mi in t, ca hng nh, skype, paypal. 11.600 ngi (qu 1, 2006) Bt k l g, bn c th ly n trn eBay v Ca hng chin thng Offical website eBay Vit Nam

Nhn vin

Khu hiu:

Website

Tp on eBay l mt cng ty ca Hoa K, qun l trang Web eBay.com, mt website u gi trc tuyn, ni m mi ngi khp ni trn th gii c th mua hoc bn hng ha v dch v. Ngoi tr s ti M, eBay cn c chi nhnh ti mt s quc gia khc. Tp on eBay cng s hu hai thng hiu ni ting khc l Paypal v Skype. Lch s eBay c thnh lp vo ngy 3 thng 9 nm 1995 bi Pierre Omidyar, mt chuyn gia lp trnh my tnh. Ban u, eBay ch l mt mc trong mt trang web c nhn ca Omidyar. Tuy nhin ch sau 1 thi gian ngn, anh nhn ra tim nng ln lao ca eBay nn cng Chis Agarpao v Jeff Skoll xy dng n thnh mt thng v nghim tc. Vo nm 1996, eBay chnh thc k hp ng u tin vi mt cng ty chuyn bn v my bay v cc sn phm du lch tn l Electronic Travel Auction. n thng 9 nm 1997, ci tn eBay chnh thc ra i. Thc ra d nh ban u ca Omidyar l ly tn min EchoBay.com, nhng tn ny c mt cng ty khai thc m vng ng k mt nn anh quay sang la chn th 2 l eBay.com. Ngy nay tr s chnh ca eBay t San Jose, California. Meg Whitman hin l ch tch eBay v CEO t nm 1998. eBay l mt trong nhng cng ty pht trin nhanh nht trong mi thi i. Cc mt hng v dch v: Hng triu cc dng c, thit b, my tnh, g, v hng triu mt hng khc c a ln, mua v bn mi ngy. Mt s mt hng rt him v c gi tr, tuy nhin cng c rt nhiu mt hng m chng ta khng th tng tng ni, mt ci rng gi chng hn, cng c hng ngn dn c trn mng tr gi rt si ni. iu chng t eBay l mt ci ch rt ln, ni m ta thy mi ngi c gng bn bt c th g. Cng bng m ni, eBay lm mt cuc cch mng v ch mua bn, tp trung ngi mua v ngi bn trn ton cu li vi nhau, thnh mt ci ch khng l, ni bun bn v u gi khng bao gi kt thc. Cc cng ty ln tm c th gii, chng hn nh IBM, bn nhng dch v v sn phm mi nht ca h trn eBay bng cch u gi vi gi c nh ban u. Vic tm kim cc vng trn th gii bng phn mm gip cho vic vn chuyn nhanh chng vi gi r hn. Cc chuyn gia pht trin phn mm c th to cc ng dng tng tc vi eBay thng qua th vin lp trnh eBay API bng cch gia nhp vo eBay Developers Program. n thng 6 nm 2005, eBay Developers Program

c 15,000 thnh vin, to ra cc phn mm h tr ngi mua v bn trn eBay v cho cc chi nhnh ca eBay. Thng 6 nm 2004, eBay cm bn v u gi cc mt hng ru v thuc l trn site eBay ca Anh ebay.co.uk. Nhng mt t loi ru c lit vo loi him (c nhiu nm tui) th c th bn vi s lng t, v gi ca n rt t . Cc vn gy tranh ci bt u xut hin v lan rng trn eBay khi s mt hng c rao bn ngy cng nhiu. V d: - Vo cui nm 1999, mt ngi n ng ng tin bn u gi 1 qu thn ca mnh trn eBay mong tm c mt khch hng t th trng nc ngoi do hnh vi ny l bt hp php ti M. - Trong mt s u gi khc, thm ch ngi v c thnh ph c em rao bn. Tt nhin a s tin u gi ny ch l tr a vui. - Tuy nhin, vo nm 2004, eBay pht hin c nhng mu tin nghim tc rao bo cc c gi Vit n i Loan. iu ny lm bng ln tranh ci v tnh hp php ca cc thng v u gi trn eBay. Thng thng, eBay ch b i cc u gi vi phm cc iu khon s dng sau khi nghe c t co hay phn nn t mt pha th 3, cn bn thn cng ty khng c nhiu bin php c th kim sot tt c thng v trn h thng ca mnh. Li dng s h ny, rt nhiu bn xu s dng eBay kinh doanh hng nhi, hng gi, hoc la o ngi mua ln ngi bn. Rt kh khn pht hin v ngn chn bn chng v a s u xut pht t nhng nc c h thng an ninh thng mi in t km pht trin nh Trung Quc, Nigeria, Maroc,... i th chnh ca eBay l h thng u gi Marketplace ca Amazon.com v Yahoo! Auctions. Li nhun v cc giao dch Ngun thu ca eBay n t nhiu pha: u tin l ph ng ti u gi thu ca ngi bn d sn phm c bn c hay khng. - Sau , eBay thu ph khi sn phm c giao dch thnh cng, cng thm mt s loi ph ph khc. - Thm vo , eBay thu li t h thng tr tin Paypal mi khi c mt thanh ton c thng qua bi dch v ny. -

Chin lc thng mi ca eBay l m rng giao dch quc t trong h thng ca mnh. Hin nay eBay m rng n hu ht cc nc Bc M, Ty u, c v mt s nc chu nh Trung Quc v n . Nhng ni eBay khng xm nhp thnh cng l i Loan, Nht v Hng Kng, do i th Yahoo! cm r t rt lu trc khi eBay tm n. Chi nhnh quc t Ngoi trang ch l trang dnh cho Hoa K, eBay cn thnh lp mt s trang web chi nhnh mt s nc: Quc gia Argentina Australia Austria Website http://www.mercadolibre.com.ar/ http://www.ebay.com.au/ http://www.ebay.at/ Ngn ng Ngy lp thnh

ting Ty Ban ? Nha ting Anh ting c thng 10,1991 18, thng 12, 2000

Belgium

http://www.ebay.be/

ting H Lan, ? ting Php ting B o ? Nha ting Anh, thng 4, 2000 ting Php ting Quc Trung ? 5, thng 10, 2000 ?

Brazil

http://www.mercadolivre.com.br/

Canada

http://www.ebay.ca/

China

http://www.ebay.com.cn/

France Germany

http://www.ebay.fr/ http://www.ebay.de/

ting Php ting c

Quc gia Hong Kong

Website http://www.ebay.com.hk/

Ngn ng ting Quc, Anh

Ngy lp

thnh

Trung 21, thng 12, ting 2003 ? 29, thng 3, 2001 15, thng 1, 2001 1, thng 12, 2004

India Ireland

http://www.ebay.in/ http://www.ebay.ie/

ting Anh ting Anh

Italy

http://www.ebay.it/

ting

Malaysia

http://www.ebay.com.my/

ting Anh

Mexico Netherlands New Zealand

http://www.mercadolibre.com.mx/ http://www.ebay.nl/ http://pages.ebay.com/nz

ting Ty Ban ? Nha ting H Lan ting Anh Netherlands 29, thng 3, 2001 16, thng 11, 2004 22, thng 4, 2005 24, thng 10, 2001

Philippines

http://www.ebay.ph/

ting Anh

Poland

http://www.ebay.pl/

ting Ba Lan

Singapore

http://www.ebay.com.sg/

ting Anh ting Tin

South Korea

http://www.auction.co.kr/

Triu 15, thng 2, 2001

Quc gia Spain

Website http://www.ebay.es/

Ngy thnh lp ting Ty Ban 8, thng 1, Nha 2002 Ngn ng ting in Thy ?

Sweden

http://www.tradera.com/

Switzerland

http://www.ebay.ch/

ting c, 29, thng 3, ting Php 2001 ting Quc Trung ? 5,

Taiwan

http://www.ruten.com.tw/

Turkey United Kingdom United States

http://www.gittigidiyor.com/

ting Th Nh 3, thng K 2007 ting Anh thng 1999

http://www.ebay.co.uk/

10,

http://www.ebay.com/

ting Anh

3, thng 12, 1995 27, thng 6, 2007

Vietnam

http://www.ebay.vn/

ting Vit

u t v thu tm

Thng 5 nm 1999, eBay thu tm dch v chi tr trc tuyn Billpoint, nhng ngng s dng sau khi c c Paypal. Nm 1999, eBay c c ta nh Butterfield and Butterfield, v bn n vo nm 2002. Thng su nm 2000, eBay thu tm Half.com. Thng 8 nm 2001, eBay thu tm Mercado Libre, Lokau v iBazar, cc site u gi chu M Latinh. Thng 7 nm 2002, eBay thu tm PayPal Vo ngy 11 thng 7 nm 2003, eBay thu tm EachNet, cng ty thng mi hng u Trung Quc, tr bng tin mt xp x 150 triu USD.

Vo ngy 22 thng 6 nm 2004, eBay thu tm Baazee.com, site u gi n vi gi xp x 50 triu USD bng tin mt. Vo ngy 16 thng 12 nm 2004, eBay mua rent.com vi 30 triu USD tin mt v 385 triu USD bng c phiu eBay. Thng 5 nm 2005, eBay thu tm Gumtree. Thng 6 nm 2005, eBay mua Shopping.com vi gi 635 triu USD. Thng 8 nm 2005, eBay mua Skype, mt cng ty VoIP, vi gi 2.6 t USD bng tin mt v c phiu. Thng 4 nm 2006, eBay u t 2 triu USD vo mng x hi Meetup.com Thng 4 nm 2006, eBay u t 48 triu USD mua li Tradera.com, ch u gi s 1 ca Thy in. Thng 8 nm 2006, eBay tuyn b cng Google hp tc quc t. Chi tit ca bn hp tc khng c tit l. Thng 2 nm 2007, eBay mua li trang mua bn v trc tuyn Subhub vi gi 307 triu USD. Thng 5 nm 2007, eBay mua trang StumbleUpon vi mc gi &75 triu USD.

Cc mt hng cm giao dch Vo nhng ngy mi thnh lp, eBay hu nh khng c kim sot. Sau ny khi cng ln mnh, eBay a vo nhng qui nh c th v nhiu loi sn phm khc nhau. Di y l mt s chng loi hng b cm hoc b hn ch giao dch:

Thuc l (nhng mt hng lin quan n thuc l hay hng su tp th c php) Ru (tr hng su tp v ru vang bn bi cc nh phn phi c giy php ) Cc sn phm c v Pht xt c (Nazi) Bng a lu Sng v n dc Qun o lt qua s dng Cc b phn ca ngi ng vt sng Mt s sn phm c bn quyn V s cng cc mn hng lin quan c bc

Mt s mt hng l

Thng 6 nm 2005, v ca Tim Shaw, mt DJ radio ngi Anh bn mt xe hi th thao ca mnh s dng cch bn "Buy It Now", vi gi l 50 xu. Chic xe c rao sau khi v ca Tim nghe c Tim ve vn vi ngi mu Jodie Marsh trn chng trnh ca mnh. Ch sau 5 pht chic xe tm c ch mi. Thng 5 nm 2005, mt chic Volkswagen Golf c ng k cho Joseph Cardinal Ratzinger (gio hong Pope Benedict XVI) c rao bn trn eBay c vi gi 188,938.88. Ngi thng cuc l sng bc online GoldenPalace.com, ni ting bi nhng v mua git mnh trn eBay. Thng 9 nm 2004, ch nhn trang web MagicGoat.com bn rc trong thng rc ca mnh cho mt gio s ngh thut ng ny dng cho sinh vin vit lun v ci thng rc. Nc ung cn st li trong 1 ci cc tng c Elvis Presley ung cng bn trn eBay vi gi $455. Mt sinh vin i hc Coventry bn mt mu bp rang c 1.20 Mt ngi n ng Brisbane, c rao bn New Zealand vi gi khi im l 0.01 la c. Gi tng n 3000 la ngay trc khi eBay dp n xung. Mt nhm 4 thanh nin c t bn h trong vng 1 cui tun vi li ha "y bia ru, chuyn tr vui v v p ting ci" vi gi $1300.