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L u x u r y F o o d M a r k e t i n g

, 13-4-2013

s u p e r m a r k e t s

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Luxury ( )

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Luxury ( )

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20

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.

,

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Luxury

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Luxury brands

14

, brand value

5

Millward Brown (2008)

24

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Chateau Mouton Rothschild

( )

95.000

6-8

Jeroboam 1945

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luxury

& ()

- ()

break even point (5-8)

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luxury

Outsourcing

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L

U

X

U

RY

M

ARK

ET

ING

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,

sui generis

,

,

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,

,

:

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,

,

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Luxury food marketing

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Luxury food marketing

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food story

(!),

, ( merak, )

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!

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...

.

!

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.