giving away 6 million is harder than you think - sxsw v2v presentation
TRANSCRIPT
Open Source Software for Associations and Non Profits
WE JUST WANT TOCHANGE THE WORLD
AS WE KNOW IT.AND WE WILL.
@eschipul at #SXSWV2V
–Johnny Appleseed
“Type a quote here.”
A Vegas Story Believe it or Not
That Started in Houston as Schipul
PROPRIETARY TO OS: GIVING AWAY 6 MILLION IS HARD!!Ed Schipul | www.tendenci.com | @eschipul
@eschipul @tendenci
1. Marketing OR Software - Pick One
2. Serve the client. Fire employees who don’t.
3. Few “Proprietary Thinkers” will Convert
4. Technology Changes - Death or Salvation
AREAS OF MY EXPERTISE
Photo Credit: flickr.com/photos/duncanh1/9047426263/
– A P R I L K Y L E
“If you were to start the company today, would it look like it does
now?”
WEB MARKETING IN THE VALLEY?
A P R I L K Y L E
SCHIPULCON 2011
dries buytaert matt mullenweg
M A R K E T I N G V S . S O F T WA R E !
( P I C K O N E . N O T B O T H )
@eschipul #V2VOpenSource
GROW YOUR REACH
32 on Twitter50,000+ followers
32 on Facebook40,000+ friends
BUT WHY? WHAT ARE YOU REACHING FOR?
2011 DRUPAL RAP VIDEO ROI
• 4 hours film time (x 10 employees) • 10 hours script / post production • 5 hours music •Pro equipment with pro director • 5,000 plays
• 38,318 loads / 1,787 finishes • 35 likes / 3 comments • Embedded on 100 websites
A HUGE SUCCESS. BUT NOT OUR SOFTWARE?
@eschipul #V2VOpenSource
K N O W T H Y S E L F K N O W T H Y M A R K E T
H I N T: L I K E I T O R N O T, D E S I G N H A S B E E N T E M P L AT I Z E D ( S O R RY. )
Custom built /open source
Less than 10% will use a proprietary product.
What Associations & Non Profits Want
Open Source Software for Associations and Non Profits
M I N D S E T A N D C U LT U R E
@twitter handle #talk
M I N D S E T D O E S N ’ T C H A N G E ( S O R RY )A C T U A L F O R M E R E M P L O Y E E G I T H U B C O M M U N I T Y PA R T I C I PAT I O N O N A L L P R O J E C T S A F T E R D E PA R T U R E
TAKEAWAYJust becauseyou believe inOpen Culturedoesn’t mean
your employeesbelieve in it.
T E C H N O L O G Y D O E S C H A N G E
“If you were to start the company today, HOW IS IT DIFFERENT?”
YES, SOME WILL LEAVE
BUT SOME WON’T
IF YOU CHANGE
1. Marketing OR Software - Pick One
2. Serve the client. Fire employees who don’t.
3. Few “Proprietary Thinkers” will Convert
4. Technology Changes - Death or Salvation
AREAS OF MY EXPERTISE
"
Ed Schipul Site: tendenci.com Blog: eschipul.com Flickr: www.flickr.com/eschipul Twitter: @eschipul and @twitter Slideshare: www.slideshare.net/eschipul
WE JUST WANT TO CHANGE THE WORLD
AS WE KNOW IT.AND WE WILL.