global social login and sharing trends
Post on 19-Oct-2014
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DESCRIPTION
LoginRadius is the fastest growing social provider serving over 120,000 different websites globally. We leverage social login, user profile data, and social sharing tools to help websites engage, understand, and market to their users. These social login and sharing statistics are based off of LoginRadius's unified social platform with millions of monthly users.TRANSCRIPT
Global Social
Login and
Sharing TrendsBased on content from LoginRadius’s unified
social platform
Who can benefit from this?
Social has become an integral part of the web and has a
major impact on almost every Internet user. These social
stats could be very useful for anyone interested in social
media trends, such as:
● Marketers
● Product Managers
● Social Media Enthusiasts
● Business Owners
Social Login Preference by Users
49% of users prefer logging in
with Facebook on a website;
Google+ is preferred by 29%,
Twitter by 6% and Yahoo! by
4%.
Social Login Usage Among Gender
Male users are 12% more likely
to use social accounts for
logging into a website than
female users.
Social Login Usage Among
Age Groups
Users under the age of 35 are
more likely to use social login
than older users.
User Engagement and Return
Rates with Social Login
Male social login users are
15% more likely to return to
a website than a female
social login user.
Older users are more likely
to return to a website than
younger users.
Vkontakte users, on
average, return to a website
18 times per year; Twitter
users return 10 times and
Google+ users return 9
times.
Is Social Login Popular on
Mobile Devices?
Logging in with social accounts
is gaining popularity on mobile
devices, but 84% of adoption is
driven by PC & Mac.
Social Login Preference
Among Websites
Facebook is chosen by 55% of
websites as a social login
provider; Google and Twitter
each are chosen by 37%.
Global Sharing Popularity
Facebook has 53% of sharing
activities. Google, Twitter, and
Email respectively have 11%,
10%, and 6%.
Social Login Trends
Facebook is maintaining its
position with around 50% of all
social logins.Google+ has
increased their market share to
29%, while Yahoo! has fallen to
4%.
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Who is LoginRadius?
We’re powering social login and sharing on more than 100,000+ websites
worldwide.
We have simplified the connections with 30 major social networks into one
unified social platform, allowing websites to integrate social login and social
sharing, capture user profile data, and obtain social analytics. By using
LoginRadius, websites can increase user engagement, better understand
their users, and convert users into their brand ambassadors to drive
business.
Learn more at www.loginradius.com