global value chain of creative...

Responding to the turbulent changes in theglobal manufacturing economy,SIMTOS2014 realized the value of creativeconnectivity with a variety of innovative measures,maximizing opportunities for our valuable clients.

Convergence of Manufacturing Technologies and Machine Tools

GLOBAL Value Chain of Creative Connectivity

2014 SIMTOS REVIEW-변환 2014.10.30 6:9 PM 페이지1 prione print 2540DPI 175LPI T

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- SIMTOS of the Clients, by the Clients & for the Clients

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- Highlights of SIMTOS2014 Performance & Results

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- Beyond Challenge, Setting New Exhibition Standards

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- Maximizing Benefits of Creative Value Chain

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- Never-Drying Pool of Insight & Inspiration

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- Overseas Booth Occupation Rate Exceeds 50%

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- Exceeding 100,000 Visitors Consecutively

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- Overseas Buyers Cross 5,000 Mark

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- Blossoming of Creative Connectivity

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- Window Into Insight & Creativity

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- Generating C.E.O. -- Convenience, Entertainment, Opportunities

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- Beyond Challenge, Maximizing Global Value Chain

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- KOMMA: Success Partner of Machine Tool Ind.

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- 2014 Status of Invited Overseas Buyers

- Overseas Buyer Meeting Scoreboard by Country

- Participation Purpose of Domestic Buyers

- Breakdown of Domestic Buyers by Job Type

- Korea's Status in Global Machine Tool Industry

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- Number of Matchmaking Cases by Themed Pavilion

- No. of Overseas Exhibitor-Korean Buyer

Matchmaking Cases

- No. of Matchmaking Cases With Korean Buyers by

Country

- Number of Matchmaking Buyers by Country

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- Audience at Lectures by Theme

- Profiles & Schedule

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- Designated Colors of Six Themed Pavilions

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- Domestic Roadshows & Overseas Exhibit Product

Publicity (2014)

- Overseas Roadshows & Operation of Publicity Halls at

Related Exhibitions

- Domestic Specialized Media

- Dailies & Internet Media

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- Key Indicator Scoreboard (2008-2014)

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- Exhibition Products by Pavilion

- Marketing & Value Networking

- List of Technology Seminars

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- Characteristics & Exhibit Trends by Pavilion

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- Number of Exhibitors

- Booth Occupation Rate

- Exhibitor Status by Pavilion

- Participation Scorecard

- Average No. of Products Per Company

- Average No. of New Products Per Company

- Top 10 Exhibitors by Pavilion

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- Visitor Trends ('04-'14)

- Status of Pre-Registered Visitors

- Visitors by End-User Industry

- Visitor Breakdown by Pavilion

- Survey of Visitors‘ Procurement Decision Power

- Type of Visitors by Occupation

- Package Visitors From Major Korean Firms, etc.

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- Buyer Visit Trend (2012-2014)

4 _

Message From The KOMMA Chairman

Foreword

Extending our deepest gratitude to all participants in SIMTOS2014, we are pleased to make follow-upcommunication with SIMTOS2014 participants as well as our new potential participants via“SIMTOS2014 in REVIEW”.

Basically, this report is in line with our efforts to generate more opportunities and inspiration in the spiritof “SIMTOS of the Clients, by the Clients & for the Clients.”

Highlighting the major performance results, SIMTOS2014 continued to set milestone records in termsof exhibition scope, contract/consultation amount, number of exhibitors, etc. The fruits of ourinnovation and creative connectivity include:

- The overseas exhibitor booth occupation rate reached 51.2%, exceeding the domestic exhibitor ratefor the first time in the 30-year history of the exhibition.

- Visitors to SIMTOS2014 surpassed the 100,000-mark for the second consecutive edition followingSIMTOS2012.

- Beyond machine tools, SIMTOS2014 marked a transition to a manufacturing technology exhibition inresponse to the paradigm shift of the global manufacturing economy.

- SIMTOS2014 technology seminars were organized in such a way to make it possible for participantsto view the subject technologies simultaneously inside the exhibition area. This innovation

helped to prove SIMTOS2014’s excellence not only as a global marketplace but also as awindow for future-oriented insight and inspiration.

Most important of all, under the motto “We Are Ready to Be Your Sales Dept. 2,”SIMTOS2014 implemented a creative and innovative program focused onmaximizing the satisfaction of our valuable clients.

Based on our experience and your encouragement, our endless challenge willcontinue to strive for an ever-better exhibition. Navigating the turbulent changes in

the global manufacturing economy, we vow complete commitment to maximizingthe benefits of a creative value chain.

Especially, located at the hub of Northeast Asia, SIMTOS organizers are challenging thestatus quo for ever-onward evolution, seeking a larger and wider exhibition.

Wishing you good fortune and good health, I solicit your continued supportand patronage for our mission to generate greater opportunities for

machine tool and related manufacturing industries throughout theworld.

Jong-Hyeon ShonChairman

Korea Machine Tool Manufacturers’ Association (KOMMA)

SIMTOS of the Clients, by the Clients & for the Clients

SIMTOS 2014 in REVIEW _ 5

Show Fact Sheet

Title: SIMTOS 2014 (2014 Seoul International Manufacturing Technology Show)

Slogan: Convergence of Manufacturing Technologies and Machine Tools

Period: April 9-13, 2014 (5 days)

Exhibitors: 33 countries, 853 exhibitors, 5,513 booths

- Domestic: 300 companies, 2,620.2 booths

- Overseas: 553 companies, 2,892.8 booths

- Overseas Booth Occupation Rate: 51.2%

Exhibited Items: 7,050

Visitors: 100,351

Biz Contracts & Consultations: US$2,300 million

Scope: Six Themed Pavilions

- Metal Cutting & Die Mold Working Pavilion

- Press & Metal Forming Pavilion

- Parts, Materials & Motion Controls Pavilion

- CAD/CAM, Measuring Systems, Automation & Robotics Pavilion

- Tools & Related Equipment Pavilion

- Cutting-off & Welding Pavilion

Host: Ministry of Knowledge Economy

Organizer: Korea Machine Tool Manufacturers’ Association

Supporters:

- Ministry of Education, Science and Technology

- Gyeonggi Province

- Korea Trade Investment-Promotion Agency

- Korea Chamber of Commerce & Industry

- Korea International Trade Association

- Korea Federation of Small and Medium Business

Highlights of SIMTOS2014 Performance & Results


6 _ SIMTOS 2014 in REVIEW

Show Status & Beyond

Moving beyond being the champion of all types of exhibitions held in Korea, SIMTOS has ranked as the fourthlargest among global machine tool shows since 2012, following only EMO, IMTS and CIMT.

Key Indicator Scoreboard (2008-2014)

Key Indicator SIMTOS2008 SIMTOS2010 SIMTOS2012 SIMTOS 2014

Venue KINTEX (Ilsan) KINTEX (Ilsan) KINTEX (Ilsan) KINTEX (Ilsan)

Exhibition Area 53,541m2 53,541m2 102,431m2 102,431m2

Countries 24 27 34 33

No. of Exhibitors 433 459 763 853

No. of Booths 3,784 3,447 5,274 5,513

No. of Visitors 64,505 62,804 104,713 100,351

Beyond Challenge, SettingNew Exhibition Standards

2008

24433

64,505 62,804

104,713100,351

3,784 3,447

5,2745,513

459

763853

2734 33

2010 2012 2014

No. of Visitors

No. of Countries

No. of Exhibitors

No. of Booths



Show Scope

Exhibition Products by Pavilion

Declaring “We Will Be Your Sales Dept. 2,” SIMTOS2014 executed its strategy to be a paragon of creative connectivity,encompassing all show-related activities and realizing the convergence of exhibited products, marketing, valuenetworking, technology seminars and concurrent events.

Maximizing Benefits of Creative Value Chain

Lathes, Milling machines, Machining centers, EDM, Grinding machines, Tappingmachines, Polishing machines, Drilling machines, Gear processing machines, Lappingmachines, High-speed processing machines, Deburring machines, Small, fine andhigh-precision processors, Dies and molds / Components for dies and molds

Metal Cutting & Die Mold Working

- Powerful Buyer Invitation Program

- Matchmaking with Overseas Buyers

- Matchmaking with Korean Buyers

- End-User Company Package VisitorProgram

- 1:1 Onsite Meetings BetweenExhibitors & Buyers

- National Pavilions & Overseas AgentBooths

- Events Designed to ProvideOpportunities for MarketInformation, Intelligence, etc.

Marketing & ValueNetworking

- Measurement Know-How & LatestMeasuring Trends

- Robot & Smart FA TechnologyForum

- Efficient Management of SteelStructure Manufacturing Plants andNew Manufacturing Technologies

- Machining Know-How Centering onDifficult-to-Cut Materials and LatestMachine Tool DemonstrationSeminar

- Manufacturing Laser TechnologySeminar

- Machine Tool Technology Seminar

- Seminar on CAD/CAM forManufacturing Industry

Technology Seminars

Cutting-off machines (Laser, Gas, Plasma, Water jet), Forging machines, Sawingmachines Welding machines

Cutting-off & Welding

Cutting Tools (Drills, End-mills, Taps, Cutters), Hobs ,Grinding stones, Grindingmaterials, Tool grinding machines, Electric power tools, Air tools

Tools & Related Equipment

Bending machines, Spinning machines, Line processorsMechanical and hydraulic presses, C-type presses, H-type presses, High-speedpresses, High-speed pin presses, Digital servo presses, Fine blanking presses,Transfer presses

Press & Metal Forming

Materials, Bearings, LM guides, Ball screws, Curvic couplings, Spindles, ATC/APCControllers, Motors (AC/DC, Gear driver, Servo, etc.), Drivers, Encoders, Sensors,Reduction gears, PLC, ActuatorsCooling systems, Jigs & fixtures, Marking, Lubrication systems, Vices, ChuckingSystems

Parts, Materials & Motion Controls

CAD/CAM Software, 3D measurement, Inspection, Machine vision systems Robotics, Automation (Encoder, Automatic voltage regulator)

CAD/CAM, Measuring Systems, Automation & Robotics


In line with the show’s theme “Convergence of ManufacturingTechnologies & Machine Tools,” SIMTOS2014 exhibitorsshowcased the ongoing dynamic evolution of the manufacturingindustry around the world.

The Metal Cutting & Die Mold Working Pavilion featured equipmentand solutions for processing complex shapes and hard-to-cut materials,optimizing the production process by grafting IT convergencetechnologies as well as smart solutions and programs.

The Parts, Materials & Motion Controls Pavilion drew the attention ofvisitors with products and solutions for energy-saving, high-speed,high-precision machinery.

High-quality machining, lifespan-extendingand productivity-enhancing productsdominated in the Tools & Related EquipmentPavilion.

The CAD/CAM, MeasuringSystems, Automation & RoboticsPavilion drew strong attention withexpanded CAM automation, robot and 3Dprinter exhibits, while the Cutting-off &Welding Pavilion featured high-outputproducts, fiber lasers and functional trends.

The Press & Metal Forming Pavilion showcased the latest trends in hot-stamping and servo presses.

Market Success Intelligence in Production Tech

Never-Drying Pool of Insight

& Inspiration

Exhibit Trends




Exhibit Trends

Machines tools are evolving to optimize production processes through graftingof IT convergence technologies and smart solutions & programs.

A large number of machine tools and solutions that reflect this trend were exhibitedin the Metal Cutting & Die Mold Working Pavilion at SIMTOS2014. Theyreflected the evolution to smarter production processes by converging orcombining software and data communications based on IT technologies in order torealize more efficient processing environments. Oil and raw material price hikes,manpower shortages, diversification of customer needs, and environmentalpollution issues, including global warming, are coming to the fore as newchallenges.

SMITOS2014 featured more flexible production lines, eco-friendly manufacturingtechnologies and solutions that minimize use of raw materials and equipment bytaking into account available resources and conditions, cutting a conspicuousfigure.

Another trend seen at SIMTOS2014 was the expanded exhibition of processintegration and automation-related equipment and solutions. Production line-response type equipment designed to cut production costs by shortening leadtimes, establishment of automation lines and optimization of processes alsoshowed strength.

Furthermore, the fact that efforts to graft the latest mobile and IT convergencetechnologies with machine tools appeared remarkably can be cited as a newtrend as well. In other words, solutions facilitating design, maintenance & repair,consulting, and post-management work in real-time through linkage of smartdevices and machine tools were exhibited on a large scale.

Metal Cutting & Die Mold

Working Pavilion

Equipment for Processing Complex

Shapes, Hard-to-Cut Materials

Characteristics & Exhibit Trends Characteristics Exhibition of facilities to cut metal materials and process them into parts, mold machining

facilities, etc. Location Halls 1~5, KINTEX 1 Exhibition Center Exhibited Items Turning centers (multi-tasking machine), machining centers (tapping machine), drilling

machines (drilling head), boring machines (boring head), grinding machines, finishingmachines, wrapping machines, polishing machines, honing machines, electrical dischargemachines, gear processing machines (hobbing machine), engraving machines, bevelingmachines, slotters, small-size machine tools, etc.

Exhibit Trends Emergence of equipment & solutions for processing of difficult-to-cut materials & complexshapes and processing simulations



Exhibit Trends

Amid the move to upgrade the automobile industry and expand exports ofIT & electronics products by increasing the competitiveness of domesticparts & materials, the direction of the parts & materials industry is towardR&D focused on energy saving, eco-friendliness and high productivity.

Reflecting this trend, a large number of core parts & materials for operationof complete machines, motion controllers supporting establishment andoperation of manufacturing facilities and systems, and key parts & materialsimproving machine tool functions were exhibited in the Parts, Materials &Motion Controls Pavilion at SIMTOS2014.

In particular, the efforts to achieve reduction of energy consumptionthrough use of lightweight parts & materials could be seen. Catching theeye was the introduction of open-type applications along with theenhanced monitoring functions of NC controllers.

In the Parts, Materials & Motion Controls Pavilion, machine tool holderparts (chuck, fixing center, clamp, vice), hydraulic & pneumatic parts(cylinder, hydraulic & pneumatic devices), peripheral equipment likecoolers, coolants, filters, nuts, couplings, power locks, spindles, motioncontrol devices and parts to increase the efficiency of complete machineswere exhibited by 234 companies from 15 countries in Halls 1~5(53.541m2) of KINTEX 1 Exhibition Center on a scale of 868 booths.

Parts, Materials & Motion

Controls Pavilion

Products for Energy-Saving, High-Speed,

High-Precision Machining

Characteristics & Exhibit Trends Characteristics Exhibition of core parts, materials, peripheral equipment, motion controls, etc. which are

important for operation and functional enhancement of complete machines

Location Halls 1~5, KINTEX 1 Exhibition Center

Exhibited Items Workpiece holders (chuck, fixing center, clamp, vice), hydraulic & pneumatic parts (cylinder,

hydraulic & pneumatic devices), coolers, chillers, coolants, filters, nuts, couplings, power

locks, spindles, lubricant oils, other accessories & parts (compressor, washing machine,

cleaner, sterilizer, clutch brake, etc.), metal, textile, chemical, ceramic & plastic materials,

fluoro resin, etc.

Exhibit Trends Key parts & materials and motion controls to realize energy saving, eco-friendly, high-speed

and high-precision machining



Exhibit Trends

Development of environment-friendly tools for processing of difficult-to-cutmaterials has emerged as leverage for the competitiveness of relatedindustries around the world. The new drive has been promoted by thesuccessful development of new difficult-to-cut materials, centering on suchkey industries as aerospace, automobiles, medical instruments, etc.

The direction in development of tools for processing of difficult-to-cutmaterials is centered on two axes - designing new coating technologies andoptimum tool shapes (tool nose, chip breaker, surface pattern, etc.). In linewith this trend, machine tool makers also are focusing efforts on enhancingmechanical strength.

Reflecting this trend in the Tools & Related Equipment Pavilion atSIMTOS2014, technologies were showcased that featured integratedsolutions - the sharing of processing technologies between tools andmachine tools.

In addition, energy-saving & eco-friendly, high-performance and high-efficiency cutting tools, special tools and high-tech tools with excellentprocessing results and multiple functions even in extreme environmentsdrew keen interest.

The Tools & Related Equipment Pavilion consisted of 694 booths withexhibits by 160 companies from 15 countries.

Tools & Related

Equipment Pavilion

Lifespan-Extending & Productivity-

Enhancing Products

Characteristics & Exhibit Trends Characteristics Exhibition of tools & power tools and tool-related peripheral equipment to enhance quality

and productivity of metal cutting & shearing processes

Location Halls 7 & 8, KINTEX 2 Exhibition Center

Exhibited Items Cutting tools, tool holders (complex tool posts), diamond tools, polishing tools (corner

cleaning machine), tool grinding machines, raw & auxiliary materials, charging tools, AC

tools, DIY tools, air tools, etc.

Exhibit Trends New products for high-quality machining, lifespan extension of tools and productivity

increase and special tools for difficult-to-cut and new materials



Exhibit Trends

The main trends in manufacturing technology are for high efficiency andenhanced work convenience. The CAD/CAM, Measuring Systems, Automation &Robotics Pavilion at SIMTOS2014 debuted CAD/CAM solutions and automationsystems for machine tools, state-of-the-art software facilitating convergencebetween related industries and cutting-edge robots to increase automation,together with precision control-related new technologies.

Technologies and products in the categories of 'Linkage to Other Software,''Provision of Libraries,' 'MDA Provision Practices,' etc. used by major customersand cooperating companies were introduced. Of particular note, the seriousinterest of respective companies in how to pursue manufacturing innovation forproductivity improvement, eco-friendliness and energy saving through linkage ofCAD/CAM solutions and NC controllers could be witnessed. Among others,robot-automated engineering technologies suitable for the production facilities ofsmall & medium enterprises (SMEs), next-generation delta robots, 7th-generation multi-joint robots and 3D printing technologies were pointed out asitems attracting high interest at the themed pavilion of SIMTOS2014, drawingvisitors' attention.

The interest of buyers and visitors in 3D printing, in particular, was very hot. 3Dprinting, which converts diverse materials, such as metal, rubber and plastic intothree-dimensional structures in accordance with 3D drawings, received praise asa promising technology to drive a new revolution in manufacturing, as itsapplication scope is not only wide-ranging but it also can materialize ideasimmediately just from drawings.

CAD/CAM, Measuring Systems,

Automation & Robotics Pavilion

Expanded CAM Automation, Robots & 3D

Printers

Characteristics & Exhibit Trends Characteristics Introduction of automation solutions, including CAD/CAM, for machining of metals and

production optimization, IT convergence technologies and robotic automation engineering

to increase production efficiency between equipment, measuring technologies, 3D printing

technologies

Location Hall 9, KINTEX 2 Exhibition Center

Exhibited Items Manufacturing robots, robot parts, other robot-related equipment, motors (reducer), CNC

systems, LM systems (ball screw, bearing), logistics systems (crane, conveyor), gantry loaders,

other automation parts (inkjet marking machine, printer, pin stamping machine, encoder,

scanner, cable chain), measuring equipment (measuring machine, gauge, projector,

microscope, etc.), machine vision systems, 3D scanning systems and 3D printing

Exhibit Trends Suggestion of expansion of integrated MDA and CAM automation, importance of

measurement of workpieces and direction of robots for small & medium-sized

manufacturing businesses



Exhibit Trends

In the metal cutting and welding field, development of products enablinghigh-quality cutting-off and welding work while realizing contrastingobjectives - expansion of machining scope and space saving - is becoming akey task.

Amid this trend, metal cutting equipment using different cutting methods,including a wide variety of saw machines, milling machines for cutting,water jet cutting machines and laser cutting machines, were exhibited inthe Cutting-Off & Welding Pavilion at SIMTOS2014.

Especially, laser machines with 'high output,' 'fiber laser' and 'complexfunction' as keywords emerged on a large scale, engaging in fiercecompetition.

Amid the emergence of fiber lasers and disk lasers and their mounting ontohigh-output laser machines starting several years ago, all large domesticcompanies exhibited fiber laser machines among their mainstay productgroups.

A fiber laser is a compact resonator, so vibration is stable and cutting qualityis excellent. Recently, 10kw high-output fiber lasers rather than lamp ordiode types have been introduced, opening a new market in the largecutting equipment field.

In the Cutting-Off & Welding Pavilion at SIMTOS2014, 61 companies from14 countries exhibited their high-tech machines on a 635-booth scale atHalls 9+10 (13.027m2) of KINTEX 2 Exhibition Center.

Cutting-Off & Welding

Pavilion

High-Output Products, Fiber Lasers + Functional

Trends

Characteristics & Exhibit Trends Characteristics Exhibition of metal cutting and bending technologies for metals, processing equipment,

joining technologies and peripheral equipment

Location Halls 9 & 10, KINTEX 2 Exhibition Center

Exhibited Items Cutting M/C, shearing M/C, bending M/C, plasma cutting M/C, laser M/C, water jet cutting

M/C, laser marking M/C, other cutting M/C, welding M/C, welding & cutting M/C, welding

automation M/C, materials, welding parts & peripheral equipment, other welding M/C

Exhibit Trends An arena of competition for 'high output' and 'fiber laser' M/C and 3D cutting technologies,

and laser M/C having 'complex functions' through 5-axis laser machining


For steel plates developed with strong, lightweight materials, aluminiumand magnesium alloys, etc. having applications expanding into estheticmaterials, especially in the high press-demand automobile industry, hot andwarm press forming are taking center stage. Accordingly, to meet thetechnology development trends of presses, moves to introduce energy-saving machines along with a greater use of servos are active.

Reflecting the trends, various presses, including servo presses, and formingmachines were exhibited in the Press & Metal Forming Pavilion at Hall 10(13,072m2) of SIMTOS2014,where 31 companies from eightcountries exhibited servo presses,mechanical presses, hydraulicpresses, punching machines,notching machines, automationmachines for presses, press parts,loading and unloading peripheralmachines for press forming andautomation machines.


Exhibit Trends

Cited as the four most popular exhibit categories at SIMTOS2014 were factoryautomation, robots, 3D printing and software. About 50% of the visitors whofiled pre-registration applications revealed their plan to view these products. Infact, many pre-registered and onsite-registered visitors flocked to the CAD/CAM,Measuring Systems, Automation & Robotics Pavilion, enabling the pavilion toharvest great success.

A wide variety of products, from small robots contributing to robotautomation, creation of eco-friendly production lines and design softwaretechnologies with built-in simulation functions to automation engineeringtechnologies optimizing functions with factory automation, stopped visitorsmaking their way through the wide-ranging demonstrations. Furthermore,visitors gathered at the booths of exhibitors showcasing 3D printer-related itemsthat debuted for the first time at SIMTOS2014.

Four Popular Exhibit Categories

FA, Robots, 3D Printing, Software


Pavilion

Expansion of Exhibited Servo Presses

Characteristics & Exhibit Trends Characteristics Exhibition of presses for making shapes on metals using pressure, loading & unloading

peripheral equipment for metal forming and automation equipment

Location Hall 10, KINTEX 2 Exhibition Center

Exhibited Items Servo presses, mechanical presses, hydraulic presses, punching machines, notching

machines, press automation equipment, press parts, and other forming machines

Exhibit Trends Korea's unique press-specialized exhibition hall, featuring expansion of exhibited servo

presses, emergence of difficult-to-form materials and introduction of hot stamping

technologies


The number of exhibitors at SIMTOS2014 reached 853, comparedwith 763 at SIMTOS2012. The total number of exhibitors broke downto 300 domestic companies and 553 overseas companies.

Over a ten-year period, the number of participating exhibitors hasnearly tripled, with comparable figures at 328 in 2004, 404 in 2006,433 in 2008 and 459 in 2010.

The number of participating countries in SIMTOS2014 reached 33,compared with 24 in 2008, 27 in 2010 and 34 in 2012.

The number of overseas exhibitor booths stood at 2,892.8, 51.2% ofthe total, exceeding those of domestic exhibitors for the first time in the30-year history of SIMTOS. Domestic companies' combined boothnumber reached 2,620.2 booths, accounting for 48.8% of the total.

The number of booths at SIMTOS2014 totaled 5,513, the most ever,compared with 3,784 in 2008, 3,447 in 2010 and 5,274 in 2012.

Driving Global Marketing Platform

Overseas Booth Occupation

Rate Exceeds 50%

’04

328

’06

404

’08

433

’10

459

’12

763

’14

853

Number of Exhibitors(Unit: Company)

Booth Occupation Rate

Domestic48.8% Overseas

51.2%

Exhibitor Analysis




Exhibitor Analysis

Dynamic Shift From Machine Tool to Manufacturing Tech Exhibition

The SIMTOS2014 exhibition trend featured 55.2% growth of exhibitors at the Parts, Materials & Motion ControlsPavilion as well as a 31.3% increase at the CAD/CAM, Measuring Systems, Automation & Robotics Pavilion. Theincreases indicate SIMTOS’ dynamic shift from a machine tool to manufacturing technology exhibition.

The Parts, Materials & Motion Controls Pavilion attracted the largest number of exhibitors, accounting for 27.4% ofthe total, followed by the Metal Cutting & Die Mold Working Pavilion at 23.4%, and the CAD/CAM, MeasuringSystems Automation & Robotics Pavilion with 19.7%. The pavilion that drew the largest number of participatingcountries was the CAD/CAM, Measuring Systems, Automation & Robotics Pavilion with 21 nations. Next came theParts, Materials & Motion Controls Pavilion and the Tools & Related Equipment Pavilion with 14 countries each.

Return Exhibitors Form Majority

The percentage of exhibitors at SIMTOS2014 taking part in the show three to five times hit 38.6%, while thosethat participated in six or more shows reached 27.5%. This implies that SIMTOS is playing an important role interms of exhibition marketing and that exhibitors are highly satisfied with their results.

Themed Pavilion No. of Countries No. of Domestic Exhibitors No. of O'seas Exhibitors Share Ratio (%)Metal Cutting & Die Mold Working Pavilion 10 60 140 23.4Parts, Materials & Motion Controls Pavilion 14 84 150 27.4Tools & Related Equipment Pavilion 14 59 101 18.7CAD/CAM, Measuring Systems, Automation & Robotics Pavilion 21 60 108 19.7Press & Metal Forming Pavilion 7 14 17 3.6Cutting-Off & Welding Pavilion 13 23 38 7.2Total 33 300 553 100

Exhibitor Status by Pavilion

No. of Domestic Exhibitors

Metal Cutting & Die Mold Working Pavilion 60

Participation Scorecard(Unit: %)

2008

Parts, Materials & Motion Controls Pavilion 84

Tools & Related Equipment Pavilion 59

CAD/CAM, Measuring Systems, Automation & Robotics Pavilion 60

Press & Metal Forming Pavilion 14

Cutting-Off & Welding Pavilion 23

Total300

No. of Overseas Exhibitors

Metal Cutting & Die Mold Working Pavilion 140

Parts, Materials & Motion Controls Pavilion 150

Tools & Related Equipment Pavilion 101

CAD/CAM, Measuring Systems, Automation & Robotics Pavilion 108

Press & Metal Forming Pavilion 17

Cutting-Off & Welding Pavilion 38

Total553

22.4 24.6

1st time 2nd time 3rd~5th time 6 and more times

24.9

16.9 18.7 16.719.5

16.9

32.035.9

32.2

38.6

26.922.8 23.4

27.5

2010 2012 2014



Exhibitor Analysis

Over 100 (6.9%)

50~100 (6.1%)

10~49 (33.9%)

Below 10 (53.1%)

No. of New Products Exhibited/Exhibitor Averaged 6.0, Up 2.18 Cases from 2012

The number of new products exhibited per company averaged 6.0, an increase of 2.18 from SIMTOS2012 twoyears ago and up 3.02 from SIMTOS2012. The average of new products & services exhibited per company, inorder of ratio, was two (23.6%), one (22.5%) and four to nine (21.9%).

11 National Pavilions Plus Overseas Agent Booths

Eleven countries fielded national pavilions, which were dispersed among the six themed pavilions.

Among them were Switzerland, Spain, China, Germany, Italy, Czech, Turkey and Brazil. Moreover, overseas agentsfrom three countries - Germany, Italy and China - operated an integrated booth, staging brisk sales and publicityactivities. The Brazil and Czech pavilions directly invited influential buyers to boost business activities.

Average No. of Products Per Company(Unit: Case)

Average22.3

None (9.4%)

100 or more (1.1%)

4~9 (21.9%)

10~99 (11.9%)1 (22.5%)

Average No. of New Products Per Company(Unit: Case)

Average 6.0

2 (23.6%)

3 (9.4%)



Exhibitor Analysis

Top 10 Exhibitors by Pavilion


No. Company

1 Doosan Infracore Co., Ltd.

2 Hyundai Wia Corporation

3 Hwacheon Machinery Co., Ltd.

4 SMEC Co., Ltd.

5 DMG MORI SEIKI KOREA CO., LTD.

6 S&T Dynamics Co., Ltd.

7 Hankook Machine Tools Co., Ltd.

8 Korea Fanuc Corporation

9 YAMAZAKI MAZAK CORPORATION

10 Hankook Machine Tool Co., Ltd.


No. Company

1 SIEMENS

2 HIWIN TECHNOLOGIES CORP.

3 Samchully Machinery Co., Ltd.

4 KHAN Work Holding Co., Ltd.

5 HANSUNG GT CO., LTD.

6 SAMICK THK CO., LTD.

7 SEOAM MACHINERY INDUSTRY CO., LTD.

8 IFM Electronic

9 EROWA

10 ILRIM NANO TEC


No. Company

1 KORLOY Inc.

2 MAPAL HITECO

3 Sandvik Coromant

4 Guhring Korea Co., Ltd.

5 OSG KOREA CORPORATION

6 WALTER

7 Kennametal Korea

8 DINE. Inc

9 MST Corporation

10 KUK JE Machine & Tools Co., Ltd.

CAD/CAM, Measuring Systems & Robotics, Automation

No. Company

1 YODO-ROBOTICS CO., LTD.

2 ABB Ltd.

3 Delcam

4 Mitutoyo Korea Corporation

5 RENISHAW Korea Ltd./Protechinnotion Co., Ltd.

6 ZEISS Korea

7 Korea Intelligent Measuring Equipment Agency System (KIMEAS)

8 MARPOSS Co., Ltd.

9 KUKA

10 NCB Co., Ltd.

Cutting-off & Welding

No. Company

1 TRUMPF Korea Co., Ltd.

2 AMADA KOREA CO., LTD.

3 Hankwang Co., Ltd.

4 KOTEC CO., LTD.

5 LVD Korea

6 Delta Machinery Co., Ltd.

7 MESOTEC Co., Ltd.

8 Jin-A Commerce & Co.

9 Mitsubishi Electric Automation Korea Co., Ltd.

10 WONGONG MACHINERY CO., LTD.


No. Company

1 Hyundae Mechanic & Electric Co., Ltd.

2 DURMAZLAR MAKINE SAN.VE TIC. A.S.

3 Shinhan S&P Co., Ltd.

4 Samdo Press Co., Ltd.

5 SQ Tech Co., Ltd.

6 KDM International

7 NICEMACH Co., Ltd.

8 Anjeon Hydraulic Machinery Co.

9 YOUNGRIM ENGINEERING CO., LTD.

10 CML KOREA



SIMTOS2014 visitors exceeded the 100,000 mark once again.Despite a shortening of the exhibition period to five days from theprevious six, SIMTOS2014 attracted a total of 100,351 visitors, alevel similar to the 104,713 visitors at the 2012 edition.

The number of domestic and overseas visitors at SIMTOS2014reached 94,942 and 5,409 respectively, compared with 100,122and 4,591 at the 2012 show.

Among the visitors were 361 overseas buyers invited by theSIMTOS2014 Secretariat.

The number of visitors per day averaged 20,070 frommanufacturing technology fields, encompassing such end-userindustries as automobiles, steel, shipbuilding, aerospace,electronics & electricity, IT, etc.

Over the past eight years, the number of SIMTOS visitors increased64%, with 100,351 in 2014 compared with 64,505 in 2008 and62,804 in 2010.

Bringing Together Global Majors

The end-user company visitors were from such world-renownednames as Samsung Electronics, Hyundai Motor, POSCO, HyundaiHeavy Industries, KORAIL, etc.

Daily Average Reaches 20,070

Exceeding 100,000 Visitors

Consecutively

’04

56,219

’06

70,748

’08

64,505

’10

62,804

’12

104,713

’14

100,351

Visitor Trends ('04-'14)(Unit: Person)

Visitor Analysis



Visitor Analysis

Pre-registered Visitor Rate Hits 76%

The number of pre-registered visitors reached 76,351 persons, accounting for 76% of the total 100,351 visitors. By sector,metal cutting drew the largest number of pre-registered visitors with 14,892, followed by factory automation at 6,562, 3Dprinting & software with 5,833, etc.

Metal-cutting 14,892 (23.7%)

3D Printing, Software 5,833 (9.3%)

Measuring system 3,034 (4.8%)

Meral forming 2,177 (3.5%)

Robotics 2,896 (4.6%)

Materials 856 (1.4%)

Parts 871 (1.4%)

Electric tool 382 (0.6%)

Welding 765 (1.2%)

Finishing facilities 164 (0.3%)

Others 15,579 (24.8%)

Factory automation 6,563 (10.5%)

Tools 4,962 (7.9%)

Cutting-off 3,790 (6.0% )

Status of Pre-Registered Visitors

General Machinery, Auto Sector Take Lion's Share

General machinery accounted for 21% of total visitors at SIMTOS2014. Automobile / parts industries took second placewith 15%, followed by metal product manufacturing 13%, precision machinery manufacturing 11%, steel / nonferrousmetals 9%, electrical / electronics / IT 8%, shipbuilding / aerospace / other transport 5% and others 18%.

Visitors by End-User Industry

Others 18%

Shipbuilding/Aerospace/Other Transport 5%

Electrical/Electronics/IT 8%

Steel/Non-Ferrous Metals 9%

Precision Machinery Mfg. Business 11%

21% General Machinery

15% Automobile/Parts Industries

13% Metal Products Mfg. Business



Visitor Analysis

Visitors at Six Themed PavilionsReached 220,413

Visitors to the six themed pavilions numbered acombined 220,413. This total broke down to92,933 at the Metal Cutting & Die MoldWorking Pavilion and the Parts, Materials &Motion Controls Pavilion; 52,152 at the Tools &Related Equipment Pavilion; 41,287 at theCAD/CAM, Measuring Systems, Automation &Robotics Pavilion; and 34,041 at the Cutting-Off &Welding Pavilion and the Press & Metal FormingPavilion.

Visitor Breakdown by Pavilion

Survey of Visitors’ Procurement Decision Power

Type of Visitors by Occupation

Visitors Represent Potential Buyers

SIMTOS has solidified its position as an exhibitionsought by end-users. Among the visitors, 12.1%and 26.0% were ‘final decision makers’ and‘intermediate decision makers,’ respectively.

88% of the visitors were from metal processing-related demand & supply companies.SIMTOS2014 provided a venue for all participantsto explore potential business partners and newmarkets.

Final Procurement 12.1%Decision Makers

Intermediate Procurement 26.0% Decision Makers

64.4%

Involved in Manufacturing Sector

Sales & marketing staff accounted for 30% of allvisitors to SIMTOS2014, followed by engineering(25%), research & academia (15%), purchasing(10%), publicity & management (10%), detaildesign/engineering (5%), and others (5%).

This fact reflects that SIMTOS providesoutstanding opportunities to directly introduceexhibitors’ products and services.

Persons in Charge of 26.3%Procurement

No Decision-Making Role 35.6%

Design & Detail Engineering 5%

Purchase 10%

Research & Academia 15%

Engineers 25%

Publicity & Management 10%

Business/Marketing 30%

Others 5%

Metal Cutting & DieMold Working / Parts, 92,933Materials & Motion (42.2%)Controls Pavilion

Total220,413

(100.0%)

Total100.0%

Total100.0%

Tools & Related 52,152 Equipment Pavilion (23.7%)

CAD/CAM, Measuring 41,287Systems, Automation &

(18.7%)Robotics Pavilion

Press & Metal Forming / 34,041Cutting-Off & Welding

(15.4%)Pavilion


Visitor Analysis


Package visitors are primarily those that regard SIMTOS as a major platform for purchasing high-quality, high-performanceproducts and services.

No. CompanyNo. of

Package Visitors

1 Hyundai Motor Company 241

2 Samsung Electronics Co., Ltd. 240

3 Doosan Infracore Co., Ltd. 182

4 Hyundai Wia Corporation 175

5 Kia Motors Corporation 112

6 Hankook Machine Tool Co., Ltd. 111

7 Taegu Tec Ltd. 108

8 Samsung Electro-Mechanics Co., Ltd. 104

9 Mapal Hiteco Co., Ltd. 104

10 GM Korea Company 102

11 LG Electronics Inc. 90

12 Ssangyong Motor Co., Ltd. 80

13 Hyundai Heavy Industries Co., Ltd. 78

14 Mando Corp. 71

15 YG-1 Co., Ltd. 67

16 KORLOY Inc. 66

17 Hyundai Mobis 64

18 SIMPAC Incorporated 60

19 Keumdong Machinery Co., Ltd. 58

20 Shinhan Diamond Ind. Co., Ltd. 55

21 Iljin Global Co., Ltd. 55

22 Korea Institute of Industrial Technology 53

23 Kiheung Machinery Co., Ltd. 53

24 Dongsin Precision Co., Ltd. 53

25 MTS (Mechanical Total Solution) KOREA 51

26 Rinnai Korea Co., Ltd. 50

27 Samsung Techwin Co., Ltd. 49

28 Neo OTO Ltd. 48

29 Hyundai Powertech Co., Ltd. 46

(Unit: Person)

No. CompanyNo. of

Package Visitors

30 Dongbo Industrial Co., Ltd. 45

31 Hwacheon Co., Ltd. 41

32 Korea Delphi Automotive Systems Corporation 41

33 Samchully Machinery Co., Ltd. 41

34 Uju Electronics, Ltd. 41

35 Bongshin Co., Ltd. 41

36 Seojin Industry Inc. 40

37 Kishin Co. 39

38 Ewha Diamond Ind. Co., Ltd. 38

39 Ever Techno Co., Ltd. 38

40 Seohan Industries Co., Ltd. 41

41 Kishin Co. 41

42 UNIST 41

43 DCT Co., Ltd. 41

44 Hwashin Co., Ltd. 41

45 Schaeffler Korea Corporation 40

46 Hyundai Steel Co., Ltd. 40

47 Korea Institute of Machinery & Materials 39

48 Hanwha Corporation/Machinery 38

49 TAESUNG PRECISION CO. 38

50 ENERGY & MACHINERY KOREA CO., LTD. 37

51 HANKOOK CHAIN MOTOR CO., LTD. 37

52 Tae Yang Precision Co., Ltd. 37

53 Daesung Precision Co. 37

54 JMTech Co., Ltd. 36

55 Nanotech Co., Ltd. 36

56 Daesung Industrial Co., Ltd. 35

57 TTM 34

58 Daesung Co., Ltd. 34

Package Visitors From Major Korean Firms, etc.



The number of overseas buyers exceeded 5,000 for the first time inSIMTOS’ 30-year history.

According to the final tally, a total of 5,409 overseas buyers, including361 strategically invited buyers, visited SIMTOS2014 for purposesrelated to buying. Comparable figures in previous events were 4,567 in2012, 2,856 in 2010 and 2,645 in 2008.

The five-day run of SIMTOS2014 generated US$2,300 million inbusiness contracts & consultations, exceeding the previous record-highof US$1,866 million at SIMTOS2012.

The number of business consultation meetings reached around 80,000cases. Business contracts & consultations made at meetings withdomestic buyers alone came to US$25.5 million during theSIMTOS2014 period.

Embracing 361 Strategically Invited Buyers

Overseas Buyers Cross

5,000 Mark

Buyer Visit Trend (2012-2014)(Unit: Person)

4,591

Overseas Buyer

2012 2014

100,122

5,409

94,942

Domestic Buyer +

Buyer Analysis



Contributing to the realization of greater-than-expectedbusiness results, SIMTOS2014 organizers arranged client-customized business matchmaking with the invitation of361 influential buyers, notably from newly industrializingnations.

China topped the list of strategically invited buyers with58, followed by India with 41, Turkey 36, Malaysia 25,Italy 22, and Brazil and the Philippines with 20 each.

These 361 buyers participated in a combined 1,085business consultations with exhibitors at SIMTOS2014.

Business Consultation Results by ThemedPavilion

Overseas buyers participated in a total of 849 businessconsultations at the six themed pavilions, while domesticbuyers combined for 189 consultations. The largest share of business discussions with overseas partners was achieved inthe Parts, Materials & Motion Controls Pavilion at 441, which represented 51.9% of the total. The Metal Cutting & DieMold Working Pavilion came second at 294 cases (34.6%), followed by the Tools & Related Equipment Pavilion with 86(10.25%).

CountryNo. of Buyers

(No. of Biz Talks)China 58 (233)India 41 (216)

Turkey 36 (52)Malaysia 25 (36)

Italy 22 (42)Brazil 20 (29)

Philippines 20 (63)U.S.A. 19 (47)

Indonesia 16 (90)South Africa 14 (34)

Russia 12 (33)Vietnam 9 (18)

Singapore 9 (29)Thailand 8 (14)

Japan 7 (24)United Kingdom 6 (18)

CountryNo. of Buyers

(No. of Biz Talks)Israel 5 (19)

Taiwan 4 (3)Germany 4 (12)Colombia 4 (2)

Czech 4 (10)New Zealand 2 (9)

Mexico 2 (1)Spain 2 (9)

Canada 2 (3)Portugal 2 (9)Poland 2 (4)France 2 (16)

Australia 2 (12)Iran/UAE 1 (4)

Egypt 1 (4)Total 361 (1,085)


Buyer Analysis

2014 Status of Invited Overseas Buyers

Overseas Buyer Meeting Scoreboard by Country

No Nation Consultations No. of Persons1 Australia 12 22 Brazil 26 193 Canada 3 24 Colombia 0 25 China 200 456 Czech 4 27 Egypt 22 158 India 210 379 Indonesia 87 1410 Iran, UAE 4 111 Israel 13 313 Japan 9 214 Malaysia 30 2315 Mexico 1 216 New Zealand 9 2

No Nation Consultations No. of Persons17 Philippines 63 1918 Poland 4 219 Portugal 9 220 Russia 9 421 Singapore 29 922 Republic of South Africa 13 723 Spain 9 224 Taiwan 3 425 Thailand 14 826 Turkey 52 3627 U.K 3 128 U.S.A 5 529 Vietnam 6 5

Total 849 275

Biz Talks With Overseas Buyers Biz Talks With Domestic Buyers

Cutting-Off & Welding Pavilion 294 (34.6%)

Press & Metal Forming Pavilion 2 (0.2%)

Tools & Related Equipment Pavilion 86 (10.3%)

CAD/CAM, Measuring Systems, 3 (0.4%)


Parts, Materials & Motion Controls Pavilion 441 (51.9%)

Metal Cutting & Die°§ Mold Working Pavilion 23 (2.7%)

Total849

(100%)



Tools & Related Equipment Pavilion 48 (25.4%)

CAD/CAM, Measuring Systems, 35 (18.5%)


Parts, Materials & Motion Controls Pavilion 57 (30.2%)

Metal Cutting & Die°§ Mold Working Pavilion 5 (2.6%)

Total849

(100%)



Buyer Analysis

Domestic Buyer Analysis

CEOs and members of boards of directors accountedfor 20.5% of registered domestic buyers. Researchinstitutes topped the list of domestic buyers bybusiness type at 25.5%, reflecting the technologicalorientation of Korean buyers. By region, buyers fromSouth Gyeongsang Province accounted for 29% of thedomestic buyers at SIMTOS2014. Gyeonggi Provincetook second place with 24%.

Biz Meetings With Domestic Buyers

Business contracts and consultations with domestic buyersreached US$25.5 million and US$31.7 million,respectively.

According to a survey result, 24% of domestic buyers saidthe purpose of their participation was to buy products,21.6% for survey of new products & technology trends.

Breakdown of Domestic Buyers by Job Type

Research Institute25.5%

Design Team1.2%

SalesDepartment21.1%

CEO & Executive20.5%

Others18.6%

ProductionDepartment

10.6%

Procurement Department2.5%

Total100%

Participation Purpose of Domestic Buyers

Korea's Status in Global Machine Tool Industry

8th7th

8th

5th 5th 5th5th6th

2002 2003 2004 2005 2006

Production

2007 2008 2009 2010 2011 2012 2013 2013

6th5th

7th (US$1.39 billion)

2002 2003 2004 2005 2006

Imports

2007 2008 2009 2010 2011 2012 2013


2002 2003 2005 2006

Exports

2007 2008 2009 2010 2011 2012

11th

8th 8th7th 7th 7th

6th7th 7th 7th 7th

2004

5th

3th 3th

6th6th

10th

5th4th

5th 7th6th


2002 2003 2004 2005 2006

Consumption

2007 2008 2009 2010 2011 2012 2013

8th 8th

4th

6th 6th 6th

4th

5th 5th

5th


10th

5th

23.8%Product Procurement

21.6%Investigation of New Products & Techs

18.2%Investigation of Industrial & Market Trends

13.0%Establishment of Networks

7.8% Requests from Participating Companies

0.9%Others

14.7%Pursuit of Cooperation, Investment and Tie-

Up Partners



Under the motto “We Are Ready to Be Your Sales Dept. 2,”SIMTOS2014 organizers implemented a unique Matchmaking4Uprogram based on the concept of creative connectivity.

This program featured special matchmaking events betweenoverseas buyers and Korean/overseas exhibitors as well asmatchmaking between Korean buyers and domestic/overseasexhibitors.

Under the global paradigm change, this innovative packageexceeded customer requirements and expectations.

A total of 1,004 matchmaking meetings took place during theSIMTOS2014 period, generating real marketing opportunities forexhibitors.

Matchmaking rounds between overseas buyers andKorean/overseas exhibitors reached 849 with the participation of277 overseas buyers and 167 Korean/overseas exhibitors.

Meanwhile, 155 Korean buyers and 124 domestic/overseasexhibitors joined matchmaking sessions.

‘We Are Ready to Be Your Sales Dept. 2’

Blossoming of Creative

Connectivity

Number of Matchmaking Cases by Themed Pavilion

Total 1,004

(100%)

Parts, Materials & Motion Controls 491 (48.9%)

Metal Cutting & Die Mold Working 325 (32.4%)

Tools & Related Equipment 118 (11.8%)

CAD/CAM, Measuring Systems & Robotics 31 (3.1%)



Matchmaking4U




Matchmaking4U

Pre-Meetings for Matchmaking Prior tothe Show

To maximize the potential for realizing the greatestbenefit from the Matchmaking4U process,SIMTOS2014 organizers arranged pre-show meetingsbetween buyers and exhibitors, thus increasing theefficiency, productivity and value of meetings duringthe show period.

The pre-show meeting round is part of the SIMTOS-style full-cycle marketing program, consisting of threephases - preshow, during the show and post show.

42 Matchmaking Meetings BetweenKorean Buyers & Overseas Exhibitors

During SIMTOS2014, a total of 42 matchmakingmeetings were held between Korean buyers andoverseas exhibitors.

Taiwan had eight companies participating in theprogram, followed by Italy with six, Japan with five,and Germany, the United States and the UnitedKingdom with one each.

These exhibitors held one-on-one meetings withKorean buyers, including Doosan Infracore, to discussthe details of product and service supply to Korea.

In addition to sales negotiations, several overseasexhibitors explored opportunities to establishnetworks to realize market advances into Korea andneighboring nations.

High Satisfaction With the SIMTOS-style Program

Both domestic and overseas participants in thematchmaking sessions voiced high satisfaction withthe SIMTOS-style program. For example, MikeNicholson, Sales & Marketing Director ofMachineWorks Ltd., a UK-based global leader in CNCsimulation and verification solutions, said, "In ourexperience, this program is not common, althoughwe participate in EMO and IMTI. We believe that it is a

No. of Overseas Exhibitor-Korean Buyer Matchmaking Cases

Total 42

(100%)


18 (43%)

12 (28%)

5 (12%)

5 (12%)

2 (5%)



CAD/CAM, Measuring Systems & Robotics


Full-Cycle Marketing Angel Program, Related WithMatchmaking4U With Buyers

- Pre-show matchmaking meetings betweenexhibitors and buyers, both in Korea andabroad

- Invitation of potential influential buyers based,in particular, on the desires of exhibitors

- Matchmaking between Korean buyers and allexhibitors, both Korean and overseas

- Matchmaking between overseas buyers and allexhibitors, both Korean and overseas

- Overall appraisal and innovation package topresent clients with better opportunities

- Continuous networking focused on creativeconnectivity

Pre-Show

During Show

Post Show

No. of Matchmaking Cases With Korean Buyers by Country

Taiwan

Japan

Italy

UK

Germany

U.S.A.

16

12

8

3

2

1



Matchmaking4U

unique program and a great service for meeting theright companies and the right people."

Asked whether MachineWorks would participate in theMatchmaking4U program again in 2016, Nicholsonsaid, “Definitely. It is an extremely value-addedservice.”

"The only comment I would have for improvementwould be that the specific names of the prospectiveclients that we meet in the Matchmaking4U programbe kept confidential, since making the names of thoseprospective cl ients public could benefit ourcompetitors."

"We have been able to raise our profile, obtain goodinformation, identify prospects and conduct businessdiscussions. As far as specific results, we consider gooddiscussions with prospects a success, as it marks the

first stage of a process that could take up to two yearsbefore reaching a sales agreement."

Matchmaking4U CREATivity

Creating Market Opportunities

Creating new market opportunities is the driving initiative of SIMTOS in line with its endless challenge to build aglobal marketing platform under the core task of "We Are Ready to Be Your Sales Dept. 2"

Right Companies, Right Contacts

In essence, creative connectivity, meeting with the right companies and right contacts, leverages the success ofmatchmaking.

Effective Communication

In these efforts, the new concept of effectivecommunistration (communication +administration) cannot be overemphasized.

Around-the-World Network

SIMTOS is now redoubling efforts to powerseamless dialogue with clients in an around-the-world network.

Total Client-Customized Services

In conclusion, the SIMTOS Matchmaking4U program's essential value is its focus on total client-customized servicebeyond time, place and borders.

Number of Matchmaking Buyers by Country

India

China

Indonesia

Philippines

Turkey

Malaysia

Singapore

Brazil

Italy

Thailand

Others

210

200

87

63

52

30

29

26

18

14

120


SIMTOS2014 proved its excellence not only as a marketplace but alsoas a window into future-oriented insight and inspiration with well-organized technology seminars, which took place within the exhibitionsite, breaking the previous paradigm. It also brought delight toparticipants with colorful and unique events like the opening ceremonyand tour programs.

Simultaneous View of Products + Technology +Demonstration

The seminars were held in a way that made it possible to viewpresented technologies at the same time within the exhibition area.Consequently, SIMTOS positioned itself as a production &manufacturing tech-specialized exhibition from the past machine tool-centric show.

Drawing Audience of 2,936 with 85 Lectures

Featuring 85 lectures, the seven technology seminars drew a totalaudience of 2,936.

Audience at Lectures by Theme (Unit: person)

Innovative Tech Seminars, Colorful Ceremonies & Events

Window Into Insight &

Creativity


Total Measurement Tool Robotics/ Laser Machine Welding CAD/Automation Tools CAM

2,936 430 478 456 310 548 64 650

Concurrent Events



Concurrent Events

1. Measurement Know-How & Latest Measuring Tech Seminar

The Measurement Know-How & Latest Measuring Technology Seminar introduced the importance of high-

quality, high-efficiency and high-productivity systems. Kicking off the seminar with theme presentations, Ahn

Jong-Il, director-general of the Bureau of Standards Policy at the Korean Agency for Technology Standards,

explained Korea’s Policy Direction for National Standardization, while Professor Kim Myung-Hee of Korea

Women’s Polytechnic, spoke on the Importance of Measurement Traceability & Error Correction System.

- Date: 10:00~18:00, April 10~11, 2014

- Place: (Room B) Hall 8-1, KINTEX 2nd Exhibition Hall

- Theme:

Policy Direction for National Standardization

Importance of Measurement Traceability & Error Correction System

- Session 1: Measurement Basics and Know-How

- Session 2: Latest Precision Measurement Tech Trends

- Session 3: 3D Shape Measurement Technology Trends

2. Robot & Smart FA Technology Forum

The Robot & Smart Factory Automation Technology Forum introduced related systems that were touted as

the drivers of a new industrial revolution. Leading into the two sessions, President Lee Ki-Sub of Korea

Evaluation Institute of Industrial Technology (KEIT) set the stage with a presentation on Robot Industry

Policies and Future Markets, while Professor Han Sung-Hyun of Kyungnam University explained Smart FA

Technology to Strengthen Competitiveness of SMEs. Session 1 featured 10 papers presented by related

specialists including Dr. Kyung-Jin-Ho, Korea Institute of Machinery & Materials (KIMM), and Lee Sang-Ho,

Manager, ABB Robotics Division. Session 2 consisted of the presentation of five papers inclusive of “Robotic

Safe Energy Monitoring System” and “New Paradigm of Smart FA: Integration” among others.

- Date: 11:00~17:30, April 10~11, 2014

- Place: (Room D) Hall 8-2, KINTEX 2nd Exhibition Hall

- Theme:

Robot Industry Policies & Future Markets

Smart FA Technology to Strengthen Competitiveness of SMEs

- Session 1: Robot Automation Application Practices for SMEs

- Session 2: Latest Smart FA Trends

3. Efficient Management of Steel Structure Manufacturing Plants and NewManufacturing Technologies

The seminar on Efficient Management of Steel Structure Manufacturing Plants and New Manufacturing

Technologies focused primarily on productivity and safety. Four specialist from Korea and abroad presented

papers related to steel structure plants, emphasizing the new paradigm changes with the dynamic

convergence of manufacturing technology.

- Date: 13:00~16:00, April 9, 2014

- Place: (Room A) Hall 7-1, KINTEX 2nd Exhibition Hall

- Theme:

Ways of Activating Certification System for Steel Structure Manufacturing Plants

Vision for Plasma Cutters

Steel Shop Drawing Automation (TELKA Structures)

Efficient Usage of Steel Structure Production Machines



Concurrent Events

4. Machining Know-How Centering on Difficult-to-Cut Materials and Latest Machine ToolDemonstration Seminar

The Machining Know-How Centering on Difficult-to-Cut Materials and Latest Machine Tool Demonstration Seminar identified the

handling of difficult-to-cut materials as a core technology driver of today’s manufacturing industry revolution. The follow-on sessions

were Machining Know-How for Difficult-to-Cut Materials and Characteristics and Demonstration of Newly Developed Tools for Cutting

Machining.

- Date: 10:00~18:00, April 10~11, 2014

- Place: (Seminar Room B) Hall 7-2, KINTEX 2nd Exhibition Hall

- Theme:

Cutting, Machining of Difficult-to-Cut Materials - High-Speed Machining of Titanium Alloy (Ti-6Al-4V)

- Session 1: Machining Know-How for Difficult-to-Cut Materials

- Session 2: Characteristics and Demonstration of Newly Developed Tools for Cutting Machining

5. Manufacturing Laser Technology Seminar

The Manufacturing Laser Technology Seminar introduced the latest innovations in production technology starting with two theme

presentations. Professor Kong Hong-Jin of Korea Advanced Institute of Science & Technology (KAIST) discussed the Development

Direction of Laser Precision Machining and New Technologies, while Dr. Chung Tae-Moon of the Advanced Photonics Research

Institute explained the Femtosecond Laser and Laser Precision Machining.

- Date: 10:00~17:00, April 10~11, 2014

- Place: (Room A) Hall 7-1, KINTEX 2nd Exhibition Hall

- Theme:

Development Direction of Laser Precision Machining and New Technologies

Femtosecond Laser and Laser Precision Machining

- Session: Introduction of the Latest Laser Technologies and Applications

6. Machine Tool Technology Seminar

The Machine Tool Technology Seminar examined the technologies that are being developed to respond to three key end-user

industries -- automotive, aerospace and medical. The seminar consisted of three sessions. Session 1 covered the automotive industry

with four speakers; Session 2 introduced technologies and systems for the aerospace industry through five presentations; and Session 3

explained machine tool technology applications to the medical industry with two speakers.

- Date: 13:00~17:00, April 9~11, 2014

- Place: (Room C) Hall 7-3, KINTEX 2nd Exhibition Hall

- Session 1: Automobile Industry

- Session 2: Aviation Industry

- Session 3: Medical Industry

7. Seminar on CAD/CAM for Manufacturing Industry

The seminar on CAD/CAM for the Manufacturing Industry provided updates on the latest trends, related government policy direction

and the vision for future CAD/CAM applications. The seminar offered two sessions. Session 1 featured an Introduction of CAD

Technologies for the Machinery Manufacturing Industry with seven presentations. Session 2 discussed the Introduction of CAM

Technologies for the Machinery Manufacturing Industry with 10 speakers.

- Date: 13:00~17:00, April 10~11, 2014

- Place: (Room No. 301, 302) Seminar Room, 3F, KINTEX 2nd Exhibition Hall

- Session 1: Introduction of CAD Technologies for Machinery Manufacturing Industry

- Session 2: Introduction of CAM Technologies for Machinery Manufacturing Industry


Concurrent Events


Opening Ceremony

On April 9, the curtains rose on the five-day run of SIMTOS 2014 with an openingceremony at KINTEX that sparkled with color and vitality. Participants in theceremony included dignitaries from all related fields - government, business andacademia - along with exhibitors, buyers and visitors.

Attributing SIMTOS’ remarkable progress to the response of valuableclients around the world, KOMMA Chairman Jong-Hyeon Sohn vowed tosustain SIMTOS organizers’ full dedication to generating moreopportunities for all participants.

VIP & Overseas Network Receptions

The VIP Reception was held on April 10 followed by the Overseas NetworkReception on April 11, welcoming about 80 and 300 guests respectively. These events were significant in thatSIMTOS marked the 30th anniversary of its establishment with the 2014 edition, showcasing remarkable progressand rapid development in the history of both domestic and global machine tool exhibitions.

Inducement of 'Asia Machine Tool Cooperation Meeting'

Five Asian countries, Korea, China, Japan, Taiwan and India,which account for 47.2% (US$27.976 billion) of the world'stotal machine tool consumption (US$59.278 billion), decided tohold 'Asia Machine Tool Cooperation Meeting' during theSIMTOS2014 period. At the meeting, discussions centered onways to promote machine tool demand and cooperation amongthe five countries. During SIMTOS2014, a Korea-JapanCommittee meeting was organized to pursue strengthening ofthe two countries' bilateral cooperation and establish newnetworks in the machine tool industry.


The operation and management innovation vision behindSIMTOS2014 can be summed up by the concept of C.E.O., i.e.generating convenience, entertainment and opportunities beyondborders for all participants, embracing exhibitors, buyers, andvisitors.

Show Operation Focused on Visitor Convenience

With designation of unique colors for the respective themedpavilions, SIMTOS2014 organizers provided greater convenienceto visitors when moving to their pavilions of interest. “ColorfulSIMTOS” was implemented to help visitors find their desiredpavilions easily, just by following the signs with designated colorsof the six pavilions by item at KINTEX 1 & 2.

Designated Colors of Six Themed Pavilions

Convenience, Entertainment, Opportunities

Generating C.E.O. Spirit


Metal Cutting & Die Mold Working Pavilion Red

Parts, Materials & Motion Controls Pavilion Blue

Press & Metal Forming Pavilion Yellow

CAD/CAM, Measuring Systems, Automation & Robotics Pavilion Green

Tools & Related Equipment Pavilion Violet

Cutting-off & Welding Pavilion Sky Blue

Operation & Management




Opening 30 Minutes Earlier, Closing 1 Hour Later

While shortening the period of the exhibition to five days (42 hours &30 minutes) from six days (42 hours), SIMTOS2014 extended its dailyoperating hours to 09:30~18:00 from the previous 10:00~17:00 tosecure sufficient viewing time on a daily basis. In particular, on April 11(Friday) & 12 (Saturday), SIMTOS2014 organizers extended theclosing time by a further 30 minutes (09:30~18:30) to accommodate ahigher number of visitors.

Operation of Visitor Parking Lots by Exhibition Site

SIMTOS2014 organizers closed regular parking lots until 09:20,limiting parking to resident personnel of participating companies, andopened them to the public after 09:20 in order to accommodatevisitor-centric parking.

World's 1st Internet Broadcast of Booth Allocation

To enhance the fairness and interest level in booth allocation,SIMTOS2014 organizers allocated booths via Internet broadcast for thefirst time in the world. On November 28, 2013, 1,189 persons in 31countries viewed the booth allocation Internet broadcast.

One-Stop Business Center for Happy SIMTOS

The SIMTOS Secretariat operated a One-StopBusiness Center at SIMTOS2014 to maximizeconvenience and efficiency for all participants,offering solutions in detail to questions aboutexhibits, parking, entrance, tourism tips, etc.

The center, equipped with all relevant data

facilities, was quick to respond to client inquiries andrequests. It also acted as a contact point for allmatters related with show operation as well as forindividual client, especially overseas clients, requestsfor information and recommendations to ensure ahappy experience during the whole show period.




Installation & Operation of Machine Tool 'HistoryHall'

A 'History Hall' enabling visitors to see the 60 years ofKorean machine tool history at a glance was installedand operated on a scale of 20 booths (180m2) in thelobby of Hall 5, KINTEX I, exhibiting eight kinds ofmachine tools, devices, etc. developed for the firsttime in the 1950~60s in Korea.

Operation of 'Exhibited Product Information Hall'

An 'Exhibited Product Information Hall' showed theuse of exhibited products utilizing publicity panels.Seven exhibitors at SIMTOS2014 and 22 companiesusing the products participated in this event.

SIMTOS Guide 2014 -- A Treasury of Information &Intelligence

Under the slogan “April Winds Blowing Treasure &Pleasure!”, the SIMTOS2014 Secretariat publishedthe SIMTOS Guide 2014 in English for the benefit ofoverseas exhibitors and visitors. The publicationprovided a guide to, and tips on, events, seminars,facilities, and transportation, as well as an exhibitorlist and exhibition site map.

Moreover, the guide featured information on hotelsand leisure activities -- SIMTOS2014 official hotels,paid tour programs, things to see & do in Seoul,sightseeing in nearby areas of Gyeonggi Province,shopping, Hallryu and medical tourism.

To enhance conveniencefor users, the guideincluded online contactpoints for furtherinformation as well as theoriginal informationsource provider.

The publication also featured a section on Korea,Koreans, Koreanness and useful information such astime difference, local weather, business hours,medical services, helpful Korean phrases, etc.



Pre-Show Activities

Full-Cycle Marketing Support-Oriented Program

To fully realize the vision behind its catchphrase “We Will Be Your Sales Dept. 2,” the Secretariat emphasized theimportance of creative connectivity over three stages -- pre-show, during the show and post-show -- pursuinground-the-clock communistration (communication + administration).

Beyond Story-Telling Message -- Action to Maximize Generation of Opportunities

The SIMTOS2014 organizers took great efforts to identify needs client-by-client, transforming the show fromjust another exhibition into an active matchmaking opportunity by learning what each client desired andresponding accordingly.

Navigating the Industry -- Value Networking to Deliver Insight & Results

Responding to the changes in the global economic and industrial paradigms, the SIMTOS Secretariat workedvigorously to discover the most appropriate solutions that will enable clients to prosper in the current and futurebusiness environment of the global village.

Embracing the challenge to author a new success story for the already globally recognized exhibition, SIMTOS2014organizers endeavored to put innovative and differentiated thinking and concepts into practice.

Beyond Challenge, Maximizing Global Value Chain

Publicity & Advertisements

SIMTOS2014 secretariat was active in production of publicity content, both in Korean & foreign languages, stagingdynamic public relations activities focusing on right message and right target audience.

Responding to the communication paradigm change, the publicity activities featured the utilization of SNS embracingboth domestic and overseas portals.

Advertisements, including outdoor, were also effective instruments to enhance the awareness of the largest exhibitionevent in Korea.


Pre-Show Activities

As Rome was not built in a day, the success of SIMTOS2014 was the fruit of intensive preparation and incessantinnovation. Building on its 30 years of experience and accumulated expertise, KOMMA coupled its thorough preparationsand striking innovations with the application of creative communistration (communication + administration).

Domestic Roadshows & Overseas Exhibit Product Publicity (2014)

Overseas Roadshows & Operation of Publicity Halls at Related Exhibitions

Date Venue No. of Participants

Mar. 19 Korea Industrial Complex Corp. (KICOX) (Gyeongin Region) in Namdong-gu, Incheon 32 from 26 firms

Mar. 21 Korea Federation of SMEs (Kbiz) in Yeongdeungpo-gu, Seoul 46 from 38 firms

Mar. 26 Korea Int'l Exhibition Center (KINTEX) in Goyang City, Gyeonggi Province 55 from 44 firms

Mar. 28 Changwon Exhibition Convention Center (CECO) in Changwon City, Gyeongnam Province 38 from 28 firms

Embracing Challenge, Proving Excellence

Country Date Region

India Jan. 16, 2013 Bangalore

China Apr. 25, 2013 Beijing

Taiwan May 7, 2013 Taichung

ItalyOct. 2, 2013 Brescia

Oct. 3, 2013 Bologna


Pre-Show Activities

Domestic Specialized Media

No. Name

1 Mechanical Automation Technology Co. Ltd.

2 The Korea Industry Daily

3 www.daara.co.kr

4 Daara Magazine

5 Motion Control

6 CONTROL

7 M&T Magazine

8 Machinery

9 Shipbuilding

10 Press Technology

11 MM KOREA

12 Logistics Magazine

13 FA Journal

14 Monthly Magazine of Control Instrumentation

15 Monthly Machine & Parts Magazine

16 21C FA VISION

17 Die & Mold Technology

18 Automation System

19 New Products & New Technology

20 Paldo Machine

21 Plastics Science

22 Korea Machniery Tools

23 Korea Tooling Journal

24 Laser & Punch Press

25 Robot Technology

26 Complete Automation Technology

27 Monthly Engineering Total News

28 Plastics Science

29 CAD & Graphics

30 CEO NEWS

31 New Mechanical Engineering

32 Weekly Trade

33 Exhibition Jounal

34 Expo News

35 Mice Week

Dailies & Internet Media

No. Name

1 Chosun Biz

2 ELECTIMES

3 ETNEWS

4 NEWSis

5 The Asia Economy Daily

6 AJU Business Daily

7 Daily Grid

8 AVING

9 Weekly Trade

10 YONHAP NEWS AGENCY

11 Hankyung

12 EDAILY

13 NEWSTOWN

14 News Tomato

15 Metro

16 Seoul Economic Daily

17 CNEWS

18 Herald POP

19 Economy Today

20 Advanced Materials Economic News

21 Asia News Agency

22 NOCUTNEWS

23 CEO NEWS

24 MONEY TODAY

25 etoday

26 EBN

27 The Hwankyingilbo, Daily News

28 NEWSPIMN

29 news1

30 NEWSTOWN

31 Newsway

32 SEGYE

33 Herald Corporation

34 The financial news

35 CIO KOREA

36 IT World

KOMMA Mission

o Promoting Market Opportunities atHome and Abroad

o Umbrella for InternationalCooperation & Collaboration

o Building & Operating Networks forInformation Exchange and PolicyDevelopment

o Generating Opportunities toUpgrade Technical Competitiveness

o Publicity & Publications Related toMachine Tool Industry

Navigating the global economic and industrial paradigm,KOMMA consistently, innovatively has been engaged in afull range of support to expand market accessibility athome and abroad, to develop cutting-edge technologiesand human resources, to pursue standardization, etc. Thisbroad spectrum of activities more recently has beenadapted with a global focus under the principle of bringingcommon prosperity to all the peoples on the planet.

Armed with a firm dedication and commitment to advanceKorean machine tool enterprises and beyond, KOMMA hasdeclared Global Vision 2020, aiming to support Korea tobecome a world top-four machine tool industry nation

with annual production of US$18 billion, US$5 billion ofwhich to come from overseas production, by 2020.

Since it was established in 1979, the Korea Machine Tool Manufacturers’ Association (KOMMA) has played a pivotal rolein the dynamic development of the Korean machine tool industry, which now ranks fifth in the world with a productionscale exceeding 6.2 trillion won (US$5.3 billion) in 2013.

KOMMA: Success Partner of Machine Tool Ind.

New Building, New Era for KOMMA

On October 8, an independent KOMMA Building wasdedicated in a ceremony in Gwangmyeong City, 30minutes from Sejong Metropolitan Autonomous City.The 7-story-building on a 735.80m2 site boastsconvenient connectivity to KOMMA membercompanies, encompassing those located inGyeongsang, Jeolla, and Chungcheong areas as wellas the Seoul Metropolitan districts.

Introducing KOMMA



KOREA MACHINE TOOL MANUFACTURERS' ASSOCIATION

6Fl., KOMMA Bldg., 13, Iljink-ro 12beon-gil, Gwangmyeong-si, Gyeonggi-do, 423-700, Korea Tel: +82-2-3453-2721, Fax: +82-2-6280-2721Web: www.komma.org, e-Mail: [email protected]

Catching Three Birds with One Stone

SIMTOS2016 aims to present exhibitors, buyers and visitors wide-rangingopportunities to catch three birds with one stone, i.e., customized matchmakingof exhibitors and buyers; guided navigation of future technology insight with avariety of seminars; and creation of an inclusive Northeast Asia marketing hub

embracing Korea’s important next-door neighbors, China and Japan.


global value chain of creative...

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