Instant Music VideoDana Yang27796582

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Content

Marketing and BrandingBrand IdentityMarketing Promotion

Technological Affordances

IntroductionProsumers - User Generated

User ExperiencesComminication - Online&OfflineUnforeseen CircumstancesEfficiencyIntelligibilityPrivacySatisfaction

Video

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Part 1 Introduction

2014

2014 07 #dont judgeme2015

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Part 2 Marketing and BrandingBrand Identity Visual Sign 1.Logo: M for initial of the word 'Musically'. Symbolically represent the waving voice frequency. 2.Color: Rose red Passion- Passion

Linguistic Conntext1.Slogan:Instant music videoImmediacy2. Advertising:Your music video communityUser-generated contentO Marketing Promotion Target Customers

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Part 3 Technological Affordances

Communication:Online & Offline Family friends strangers

Prosumers: User generated content Co-creation singing dancing comedy lip syncing

Unforeseen Circumstances video-taking skills makeup skills...

Part 4 User ExperienceEfficiencyIntelligibilityPrivacySatisfaction

Part 5 Video about how to use this APP

Filmed by Dana

Thank You!

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