我们是谁 Who We AreYANG DESIGN（杨设计顾问）为中国最具前瞻思维的设计顾问公司，也是中国首家囊获包括德国红点、iF、日本G-Mark、美国

IDEA在内全球四大设计奖项的顾问机构，至今累计获得了八十多项设计大奖。

下设YANG DESIGN设计策略研究所、CMF与趋势研究实验室、用户体验与服务设计实验室、YZ品牌战略顾问机构、工业设计博物馆及新手工艺研究院等多个专业研究机构，总部位于上海，在瑞士、苏州设有分支机构。

YANG DESIGN提供以用户体验为中心的品牌战略、数字营销、设计策略、工业设计、信息交互、公共与服务设计等设计咨询业

务，涉及领域包含智能家居、消费电子、交通工具、时尚快消、教育金融、建筑地产等行业，为全球众多领先品牌实现了创新的社会与商业价值。如绿色和平、壹基金、波音、奥迪、通用、西门子、三星、飞利浦、ABB、斯沃琪、杜邦、Herman Miller、施耐德、日立、英菲尼迪、联想、海尔、华为、万科、SOHO等。其中为波音所做的研究与服务设计提升了效率和体验；为万科设计的

公共与服务系统助力智慧城市的创建；为壹基金所做的系列公益项目实现了创新的社会价值；为数个智能硬件团队所设计的产品项目获得了上千万美金的融资。

我们是谁 Who We AreYANG DESIGN is a design consulting firm with forward thinking in China. It is also the very first Chinese winner of the top 4 international awards -- Red Dot, iF, G-Mark and IDEA, and has won more than 80 design awards in history.

It is equipped with YANG DESIGN STRATEGY INSTITUTE, CMF INNOVATION LAB, USER STUDY & SERVICE DESIGN LAB, YZ Brand strategy consultancy, Industrial Design Museum and Neo Handicraft Study Institute. YANG DESIGN has headquarter in Shanghai and branches in Switzerland and Suzhou. YANG DESIGN provides user experience-centered design consulting service of brand strategy, digital marketing, design strategy, industrial design, interaction, and public service design.

YANG DESIGN has been working on industries including smart home, consumer electronics, transportation, FMCG, education, finance and real estate industry. YANG DESIGN has helped renowned brands in China and abroad to increase business value and social impact, including Greenpeace, One Foundation, Boeing, Audi, GM, Siemens, ABB, Samsung, Philips, Swatch, DuPont, Herman Miller, Schneider, Hitachi, Infiniti, Lenovo, Haier, Huawei, Vanke, SOHO.

YANG DESIGN has provided research and service design for Boeing, assisted Vanke to build smart city, and designed products that helped numbers of smart hardware start-ups in capital raising. The projects for One Foundation has created great social impact by design innovation.

家电、设备及消费电子Consumer Electronics

家居、厨卫及照明Homeware, Lighting

交通工具Autos, Transportation

快消、时尚及运动休闲FMCG, Sports & Fashion

地产Rear Estate

公益组织及公共机构Community Organization

我们的合作伙伴 Our Partner

长期以来YANG DESIGN遵循“创造完美用户体验”的设计哲学，为全球众多领先品牌实现了创新的商业价值，合作伙伴包括波音、奥迪、西门子、三星、飞利浦、ABB、施耐德、BOSE、日立、起亚、英菲尼迪、联想、海尔、HTC等。产品类别横跨家电、消费电子、交通工具、家居产品、时尚产品、公共设施及信息导向系统等行业。YANG DESIGN persists on the design philosophy of “Creating perfect user experiences”, and helps to achieve innovative business value for local and international renowned brands. Some of the partners are Boeing, Audi, GM, Siemens, Bosch, Samsung, Philips, ABB, Schneider Electric, BOSE, Hitachi, Volvo, KIA, Infiniti, DS, Lenovo, Haier and HTC.

YANG DESIGN CMF创新实验室YANG DESIGN CMF LAB自2005年起，YANG DESIGN率先从德国引入了领先的趋势预测工具，迄今已为波音、日产、富士通、瑞典木业、BOSE、日立、海尔、华为等客户完成了众多趋势研究项目，并长期协办GIGA可持续材料挑战赛。CMF（色彩、材料与表面处理）是趋势研究中的一个环节。YANG DESIGN CMF创新实验室创建于2005年，其职责包括：研究CMF的基础综合理论，并跟踪各领域的最先进技术；提出最符合产品的CMF的设计与实施方案；定期提出未来2-10年后的流行趋势。项目曾获德国iF设计奖和美国IDEA奖，其中《中国设计趋势报告》是每年一度的、具有前瞻性的项目。

YANG DESIGN has been introducing advanced trend study methodology since 2005, and building the most professional trend study team in China with global talents together with expert

panel. Until now, we have completed trend study projects for Boeing, Nissan, Fujitsu, Swedish Wood, BOSE, Hitachi, Haier and Huaiwei, and support the GIGA Material Challenge as long term

partner. Projects are winner of iF and IDEA awards.

YANG DESIGN CMF创新实验室YANG DESIGN CMF LAB

观点1单单改变造型是产品设计常见的手段，也造成差异性越来越少。而应用新材料往往能取得造型突破.Styling is a common product design method and will lead to low differentiation. Application of

new material can lead to ground-breaking forms.

折纸沙发 by YANG DESIGNTyvek Origami Sofa, by YANG DESIGN

观点2

好的设计应充分发挥材料特性.Good design must make full use of material property.

K11 3000平方米设计发现之旅展览 by YANG DESIGNK11 Shopping Mall Design Exploration Exhibition, 3000 square meters, by YANG DESIGN

六角形屏风 by YANG DESIGNHexagon Screen, by YANG DESIGN

YANG DESIGN MUSEUM

YANG DESIGN X 《城市画报》亚文化生活形态研究YANG DESIGN X CityZine Sub Culture Lifestyle Study

《城市画报》联合YANG DESIGN设计策略研究所展开对于过往14年中国亚文化群的生活形态研究。我们的社会将越来越关注小众和个人化的趋势，我们总结了中国亚文化群体的特征和走势，我们好奇他们现在的生活状态是继续还是回归了主流，我们想要明白亚文化对于主流文化、商业、品牌等等又是以什么意义而存在。项目成果包括在上海K11举行的一个公开展览，一场专题论坛，一段视频，一份全国发行量为30万的研究报告。This is a YANG DESIGN partnership project with CITYZINE for a lifestyle research of China’s sub-culture in the past 14 years. Our society will become more and more

focused on sub-cultural group and personalization. In this research, we combined the specialty and trends of the China’s sub-culture, wondering if their life condition will

continue as is, or go back to the main stream. We wanted to understand the meaning of sub-culture’s existence for main stream, businesses, and brands. The result of this

research was exhibited at the K11 Art Center in Shanghai with a public exhibition, a forum, a video, and a research report that was published nation-wide with 300,000

copies.

观点3

新材料的趋势是兼具高颜值和环保性能.New material trend requires surface with high aesthetic, high quality and sustainable features.

观点4

这个世界不缺少好材料，但缺少材料与设计之间的创意桥梁.The world is not in lack of good materials. It’s in lack of the creative bridge between material and

design.

Y A N G D E S I G N 策 略 总 监 黄 晓 靖

Xiaojing Huang, strategy director of YANG DESIGN

www.yang-design.com @YANGDESIGN官方微博