google analytics tiina thölén
DESCRIPTION
En presentation skapad inför en workshop om Google Analytics för Hallandsposten.TRANSCRIPT
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AnalyticsTiina Thölén
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http://www.google.com/intl/sv/ads/learn/market-online/videos/analytics-intro.html
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http://www.slideshare.net/idespi
ran
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http://www.google.se/analytics/
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Vad mäter Analytics?
KlickSidvisninga
r
Tid
Mål
Besökare
Delningar
Läs mer >>>
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När en webbsida laddas räknas det som en
sidvisning
3 sidvisningar
A+B+C = 3 sidvisningarA + B och sedan A igen = 3 sidvisningar
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Ett besök (en session) är den tid du stannar på en hemsida – oavsett hur många sidor du tittar på.
När du stänger din webb läsare eller är inaktiv i mer än
30 minuter räknas det som en avhoppning (exit).
2 besök3 sidvisningar
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En besökare identifieras via Google Analytics besökar-cookie
1 besökare2 besök3 sidvisningar
Visitor ID + Tid för första besök = Unik besökare
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Ännu ett exempel…
A B C
A B
Besökare BesökSidvisning
ar
1 1 3
Besökare BesökSidvisning
ar
1 2 5
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Ännu ett exempel…
A A B C C
6Sidvisningar
3Unika
Sidvisningar
Sida A 3 1
Sida C 2 1
Sida B 1 1
A
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Nya vs Återkommande
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Bounce-rate
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Om
mål
4 typer av mål
• måladress (url)• tid på webbplats• sidor per besök• en händelse
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www.hallandsposten.se
www.hallandsposten.se/prenumeration/etidning
http://etidning.hallandsposten.se/trysubscriberForm.aspx
http://etidning.hallandsposten.se/trysubscriberForm.aspx
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Goal
4 typer av mål• Webbadressmål• Besökets längd• Sida/besök• Händelse
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Profile
r och
ko
nto
n
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25 Google Analytics accounts per login (Google username)
Added as an administrator to unlimited Google Analytics Accounts.
2 user permissions –Användare eller Administratör
det behöver inte vara en G-mail adress men det krävs ett Google Konto
Google Analytics IQ Lessons 6/18
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Spara alltid en profil med ALLA WEBBPLATSDATA
Skapa sedan en som du kan ha som lekstuga…
Du kan ha så många profiler som du vill…
Du kan dela valfri profil, med eller utan filter till valfri användare
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Anpass
ade
rapport
er
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Tre
nder
http://www.google.com/trends/hottrends
http://www.google.com/trends/
Läs mer >>>
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http://www.google.se/adwords
http://www.google.se/adsense
http://google.se/placesforbusiness
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Analy
tics
AN
ALY
SV
ER
KTYG
EN
RAPPORTER I REALTID
ANPASSADE RAPPORTER
VARIABLER
VISUALISERING
SEGMENTERING DELNING
Läs mer >>>
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Väljer du de rätta söko
rden?
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Kammar din målsida
hem affären?
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Hög avvisningsfrekven
s?
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Verktyg för att skapa
webbadresser…
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http://www.vilkenip.se/
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Till
sist
en ”
halk
körn
ing”