1. Google

2. ? Business Source: http://www.cashedge.com/pressRoom/news_070104_bst.html , , 80% . . Although more than 80% of enterprise data has a location dimension, whether i t is customers, stores, warehouses or other assets, this information is rarely exploi ted... Louella Fernandes & Clive Longbottom Quocirca Research 1

3. Business ? Business Google Maps 35% InterContinental Hotels Group (IHG) With a worldwide portfolio of more than 4,000 hotels in nearly 100 countries and territories worldwide. We needed a better more effective way to enhance our customers experience. enabled easy-to-use interactive maps... We had a 35 percent increase in conversion rates for our UK and Denmark sites immediately after launching Google Maps. - Steve Sullivan, Manager of Web - Google Maps Premier Case study 2

4. 3 Business ? Business Toyota Europe Web Mobile Google Maps Premier 27% Toyota Europe uses Google Maps API Premier The goal was to create a full mobile version of our website. Location-based services are one of the great advantages, Thirty-six of Toyotas European country sites are built... Dealer Finder were migrated to Google Maps successfully. It was fun to do this project! - Michael Notte, IT Project leader - http://googleenterprise.blogspot.com

5. 4 Google Maps Business Google Maps Business .

6. Google 70 Business * 2013 12 , SPH 3 Google . 5

7. http://www.samsung.com/au/support/retail/retailL ocations.do?page=RETAIL.LOCATIONS : ( ) http://www.dominos.co.kr/index.do ?1. Business 6

8. http://www.tripadvisor.co.kr/ ,, (114) http://www.r114.co.kr ( ) : , , ?1. Business 7

9. Asset Tracking g-CRM Target www.gtxcorp.com Personal Location Service ( , Business : g-CRM, BI, Asset Tracking () Target (, ) ?1. Business 8

10. (, ) 2. , Target Marketing One-to- One Delivery , , 9

11. 2. , , ,, , , GPS/ Smart Device Mobile any where, any time / 10

12. Risk Management (Swiss Re)2. , 11

13. , , SNS, 2. , , , SNS, , LBS Social Commerce SNS LBS 12

14. SNS 2. , , ( ) Social Commerce Check-In 13

15. Google Enterprise Business 3. Google Maps ?

16. Geospatial four business products Earth Pro Enterprise Maps Engine Maps API Google 4 Geo Products3. Google Maps ?

17. Google Geo Platform3. Google Maps ? YOUR CUSTOM APP Google Maps Tracks API Google Geolocation API Google Maps Coordinate Google Maps APIs Google Maps Engine Purpose-Built Geo Cloud Platform Google / 3rd Party Data & Imagery Google Cloud Platform Google Infrastructure & Google Enterprise Product Architecture Google Maps User Interface Google Places API

18. Google Maps API 3. Google Maps ? Maps JavaScript API (//, ) Google Earth API 3D Viewing Static Maps API Directions API (, , , ) Distance Matrix API Multi ( : ) Elevation API Geocoding API Places API POI Street View Image API Street View Panoramio API , Geolocation API , Google Chart API Weather API API https://developers.google.com/maps/

19. Why Google?3. Google Maps 1. Map Cloud Open API Platform Cloud , ,, Product 1) 2) 2. Global Business United States Canada UK Netherlands Germany Thailand New Zealand Italy Australia India Taiwan Malaysia Indonesia Vietnam No1 in 100 30% 50% : http://gmaps-samples.googlecode.com/svn/trunk/mapcoverage_filtered.html

20. Why Google?3. Google Maps 3. 4. iPhone, Android Chrome FireFox Explorer Safari 19

21. 2009 Google Earth 5.0 Map Maker to Google Maps Smart navigation in Street View Reverse geocoding GeoEye-1 satellite imagery 2010 2011 Hotpot for Google Places Custom Routing API 45 degree imagery updates Follow your world application launched 3D measuring in Google Earth Pro Stylized maps for API Protected Map Layers 3D Maps in Mobile Biking Directions in API Google Fusion Tables Google Maps Street View in Museums Why Google?3. Google Maps 5. , 20

22. 4. Google Maps

23. 4. Google Maps - Feedback - (/) - - Map - . /

24. 4. Google Maps G-SCL

25. 4. Google Maps

26. 4. Google Maps Marine Traffic Monitoring

27. 4. Google Maps UVIS

28. 4. Google Maps Centigon

29. 4. Google Maps Centigon Dashboard

30. Google Maps CASE STUDY CS

31. CS Needs CS CS

32. Geocoding API Census Data Map SPH Census Data , Google Map CS Geocoding API

33. CS

34. - : ( / ) - : ( / ) - : ( ) - : ( ) - : ( / ) - (5Km) : 5Km (10km) : 5Km - : - : - 1Km : 1km - 5Km : 5km - 10Km : 10km - 30Km : 30km

35. CS

36.

37.

38.

39. LG Electronics DMS

40. LG Needs A/S A/S A/S A/S

41. Pilot Test ( 2~3) Pilot , (LG CNS) SPH Google Maps API - Map Control, API Map Display Map Pageview Census Data

42. GIS Google Map Google Weather OPEN API Map LGE DMS GPS Service LegacyCustomer Repair Request Check DMS Schedule Repair Scheduling GPS/GIS DB A AS ,

43. REMIS

44. Needs ,

45. / Data, Census Data, POI Data, Street view GIS SPH Data, Google API Map Control (, ) Data Update

46.

47.

48.

49.

50. Hyundai Glovis VMS

51. Hyundai Glovis Needs Yahoo Map VMS Map Device, OS, Browser 1 - Map

52. 1 Map One Source, Multi Use Google Map , SPH Google Maps API - Map Control, API Object - Map Map Display,

53. Hyundai Glovis

54. Hyundai Glovis

55. Hyundai Glovis

56. Google 5. Google Maps ? Google Maps API (Term of Service) http://code.google.com/apis/maps/terms.html 9 10 . 9. License Requirements. Google's licenses above are subject to your adherence to the following requirements: 10. License Restrictions. Except as expressly permitted under the Terms, or unless you have received prior written authorization... Closed Community Asset Tracking, Navigation Web Browser DM, List Bulk download 1 25,000 Pageview, API 2,500 Google Open, , Business Google Maps API for Business 60

57. Google Maps API for Business 3 5. Google Maps ? Pageview , User , Asset(Device) 3 Type 1. Public / External Sites Website Pageview (Minimum 1 PV) 2. Private / Internal Sites / Applications User (Minimum 150 User) 3. Asset / Fleet Tracking Asset Device (Minimum 400 asset) Real-time tracking of GPS or other sensor-enabled device Pageview User Unlimited, User Pageview Unlimited Discount (Minimum Price 1,500/) 61

58. Cost ?5. Google Maps ? 3 GIS 40% 62 : Solution Google Service 165,000 48,000 56,500 269,500 1 2 3 36,000 36,000 36,000 108,000 1 2 3

59. Google Maps Standard Business 6. Google Maps Business Features Benefits Standard() Business() Advanced API 1 ( 2,500 vs 100,000) Street View image API Maximum(640 vs 2048) Fusion Tables Google Ads SSL/HTTPS Use on Web & Mobile License Benefits Standard() Business() Free & Public Access( ) (Intranet) Asset Tracking Support Service Standard() Business() Service Level Agreement (99.9% ) Global technical support, Q&A Support Portal & Usage Reporting Infra , , (46%) 63

60. (Google )6. Google Maps Business Support Service Naver, Daum Google Service Level Agreement (99.9% ) Global technical support, Q&A Support Portal 24 * 7 Call center IDC , Speed 1~2 20 Reference, site Technical Naver, Daum Google API Geocoding BMT 60% 80% Mobile Device Naver 7 Beta, Daum API iPhone, Android, Blackberry SSL/HTTPS Contents Naver, Daum Google , , 50 Driving Direction Help & Documentation , Sample , Demo Pool Pool 64

61. 2012 Google Maps Global SPH Google Geo Premier Partner7. SPH Google APAC ()SPH Google Korea Sales & Marketing

62. 66 Google APAC ()SPH Google Korea Sales Quota Marketing , Sales Lead Role & Responsibility Google Maps Product Management - Contents - , Localization, Operation - Sales Google Korea Google Asia Pacific Head Quarter - Singapore Enterprise Business - Sales, Marketing, Contents, Management Google APAC Google Maps Master Reseller - Google ( ) - Customer Sales, Marketing - , Needs ()SPH Sales Contents Manage Google SPH ?7. SPH SPH(Service Platform & Human) 2011 5 Google (Certified Master Reseller) Sales Marketing Google APAC(Asia Pacific)

63. 67 SPH 7. SPH 2 Specific 3 4 SPH Google Product, API, Library Geo-Data Handling GPS, Wi-Fi, Smart- Devices SW Practical / 1 4 SPH GIS , GIS S/W , , , .

64. 68 Global Co-Marketing 7. SPH On-line Marketing Off-line Marketing Google case study Co-Marketing - / - SPH / - Google Maps 1 , 100 Google Maps API Google Global Co-Marketing

65. Why Google Maps ? . ( 60% ) Device, OS, Browser Google API

66. . : 02-785-9910 Fax: 02-6280-8295 E-Mail: help@sphinfo.co.kr Homepage: www.sphinfo.co.kr