google rep mgmt for be the change dec 4

Debbie Horovitch - DH Partners Media Planning - Twitter: @Debbie_h2o – Facebook - LinkedIn

Google Reputation Management

Be The ChangeDecember 10, 2009


Do you ever want to tell someone your phone number and suddenly forget the number – because you never call yourself?

Arguably the most important contact information piece about us is forgotten because we never call ourselves –

Similar with Google Reputation…


Why Google Reputation MattersNo phonebook use anymore – the

world’s largest directory of people, products, services and information is being searched though billions of times◦HR professionals & hiring managers◦Journalists/reporters◦Blind dates, or anyone with a

curiosity or interest in uncovering information about you


What is your Google Reputation?The cumulative quality &

quantity of web pages that are returned in Google search results when your name is entered◦Are you easy to find?◦Do you like how you look?


You’re in control of your contentYou choose the style & tone of your

reputation by embracing your ability to define your own web content – project your personal & professional public image on all forms

Keep in mind, EVERY online comment or action you take exists forever and is out of your control ◦Toronto Star Rule


On top of GoogleGoogle search indexes web

pages and then ranks the results to return the most relevant results:◦Matching Keywords◦Recently updated pages (Twitter,

Facebook)◦Lots of relevant links◦Video◦MP3s


Your 1st SearchThe first time you search your own name on

Google, take note of the date and:◦The number of search results returned

◦The first page of results/referring URLs Are they yours? Are they positive?

◦Follow every link to check out & approve


Reputation Building Blocks1. Create a community - Social

Networking Platforms Facebook, Twitter, LinkedIn

2. Comment/Review on existing pages Associates your reputation with the

page content3. Publish - Your own web content

Blog/website, YouTube Channel, Podcast


Eeeks! Negative LinksWhat do you do when you see a

link or comment that doesn’t positively contribute to your reputation?◦BURY IT – create more recent content

that portrays you in a positive lightRemove old or non-beneficial

links


Facebook Reputation


Facebook ReputationBuild a profile that shows the various facets

of your personality ◦Use your real name

Fun-loving side to friends & family No drunk pics

Professional side for everyone else Share helpful links relevant to your professional peers Open, fun conversation with powerful people

List/link your websites to your profile

BLOCK individuals you do not want to connect with or who would tarnish your reputation


Twitter Reputation


Twitter ReputationTwitter is the professionals way to stay in

touch with each other throughout the dayBook authors, politicians, potential clients &

employers, potential suppliers & service vendors, journalists, students/professors

Profile is limited so Tweets build your repUse your real nameChoose most important link for profile“Star”/favorite the right Tweets


Comments & ReviewsDevelop a strategy to leave comments

around the web on blogs where the topic is relevant to your business/interests◦Use your real name◦Link to your blog/website◦Google results link to the blog

Book reviews on Amazon◦Use your real/business name◦Include your URL◦Google results show your name associated

with book/author


Your own website/blog


CommonName.comPurchase yourname.com URL

◦Use as redirect to your current blog/website

◦Always available to start new blog to manage reputation & add multiple links to your highest Google RESPs

If you have a common name, rebrand yourself using a middle initial◦Include on business cards◦Include on all websites & online

profiles


DH Partners Media Planning can help you:Create your Online Reputation

planFind & connect with your target

groupMarketing plan development,

especially:◦Online publicity development/Blog

Tours◦Social media campaign strategy &

execution◦Paid media planning, rate

negotiations

DEBBIE HOROVITCHDH PARTNERS MEDIA PLANNINGTWITTER: @[email protected]

Thank You

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