1. Google Tag Manager eCommerce ,

2. - 14 , 7 0. - 2003 - (Headhunter, ., Mail.Ru, ( AdLabs), ). - (CPA-, , ). - : +, Russian Internet Week, Russian Affiliate Days .. 3. . , . , ( ). http://www.audiomania.ru/ 4. Tag Management? 5. 1001 6. -: Google Analytics. .. / CPO: Google Adwords. CPA . : . CPA : CiryAds, Actionpay, Admitad .. . 7. Tag Management? . . . .* .* . * - Tag Management . 8. Google Tag Manager? 9. Google Tag Manager : Tag Management Google. Analytics Adwords. . , . JS . / -. 10. Google Tag Manager 1 2 1 2 11. Google Tag Manager? 12. Google Tag Manager? : AddToCart .. : GTM. . .. 13. 1. GTM JS- dataLayer.push({'event': AddToCart'}); 14. 2. GTM. 15. 3. . HTML. Event.AddToCart. : {{event}} - GTM, . 16. Google Tag Manager 17. Google Tag Manager GTM . GTM dataLayer. GTM: dataLayer = [{ 'pageType': product', 'prodId': 12345' }]; GTM: dataLayer.push = ({ 'pageType': product', 'prodId': 12345' }); 18. AddToCart ; Cart ; Purchase . /. JS- GTM: dataLayer.push({'event': AddToCart'}); 19. GTM pageType : home ; category ; product ; cart ; purchase ; info - , , ; other . catCurrentId ID . catParentId ID . prodId ID . totalValue ( ). 20. ! 21. Google Tag Manager 22. 23. 24. 25. 26. : https://developers.google.com/tag-manager/devguide (.) - GTM . https://support.google.com/tagmanager/answer/3002596 - eCommerce Google Analytics 27. +7 (495) 268-0460 #170 / mgarkunov@audiomania.ru youtube.com/user/AudiomaniaVideo facebook.com/audiomania.ruvk.com/audiomania instagram.com/audiomania_ru audiomania.livejournal.com ,