got video? b2b marketers' new secret weapon for lead gen & seo

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Got Video? B2B Marketers’ New Secret Weapon for Lead Gen & SEO

Alex DunksSenior SEO AnalystWebmarketing123

Dane FrederiksenPrincipal

Digital Accomplice


Since 2004, we’ve employed a metrics-based approach to converting online visibility into measurable business results.

Digital Marketing Agency specializing inSEO / PPC / Social Media / Website Design

2012 WE’RE ONE OF THE FASTEST GROWING PRIVATE U.S. COMPANIES


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The SEO Value of Video

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6 Principles of Successful Video4

3 Month Game Plan4

The Power of Visual Storytelling

The Business Case for Video


What Can Video Do?

• Grab people's attention

• Bring your ideas to life

• Tell your story in less time

• Make your website stickier

• Create a buzz and be found

• Update your brand for the 21st century



Drive Revenue

• Content Marketing

• Demand Generation

• Sales Enablement

Strengthen Your Organization

• Training

• Internal Communications

• Investor Relations




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3 Month Game Plan4




50% of internet traffic is video (Cisco)

24 million U.S. smartphone users are regularly watching online videos on their phones

2.5 days of video uploaded every minute

4 billion daily views on YouTube




400% higher engagement than static content (flimp)

2-3 times higher email click-thru rates (forrester)

64% increase in prospect’s propensity to buy after watching video (internet retailer)

9% increase of time spent on website(internet retailer)

Online Video Effectiveness Shines


Video has become a critical information source for senior executives75%* of Executives are viewing work-related videos on business-related websites weekly (Interactive Media Strategies study, 2011)*quadrupled since similar study in 2007

Work-related video is driving executives to take action.65% of viewers will visit vendor’s website. 53% conducted an online search.




Have you used Video for Marketing?81% yes, 13% considering, 7% no (Web Video Marketing Council Q4 2011)

Half of B2B marketers are increasing use of online video, ⅓ “aggressively” increasing, and only 15% have no plans.

(B2B Magazine Survey, 2011)

B2B Marketers employing Video: rising from 42% in 2010 to 52% in 2011, and a 36% increase in confidence.(B2B Magazine Survey, 2011)


Video is a Social play:We read alone but watch in groups

54% of senior executivesshare work-related videos at least

weekly


Cost Savings:

How many Customer Service Calls could be avoided if you had Video FAQ?



Revenue Impact:

What if you could measure the impact of video on closed deals?




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3 Month Game Plan4





An indexed video stands a 50X chance of ranking on first results page than any textual page.

And a 41% higher click-through rate than a plain text ad.

(Forrester Research)

(ReelSEO)



Titles

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SEO

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MobilityCentral | simple, powerful mobility management



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3 Month Game Plan4




1. Develop a Clear Goal

5 Principles of Successful Video


2. Match the Message to the Medium



3. Flexible Distribution



4. Embed Your Video in a Branded Environment



MobilityCentral | simple, powerful mobility management



5. Establish Your Metrics



6. Supercharge Your Email with Video




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Cultivate Your Storytellers


Repurpose Existing Content


Start at the Top... and the Bottom

Company Profile

Simple How-to


WE ARE EXPERTS AT BUILDING TOP LINE REVENUE GROWTH FOR GLOBAL ENTERPRISES WITH TARGETED, COST-EFFECTIVE DIGITAL MARKETING


Thank you! We invite you to:

Get a Video Consultation• Discuss how video can further your business

objectives• Develop a Game Plan to start developing and

deploying content that yields measurable results.

Get an SEO Consultation.Learn how Search Engine Optimization can:

• Improve organic search rankings• Attract more quality prospects• Convert more leads

Request an SEO Consultation: [email protected]

Request a Video Consultation: [email protected]