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The Grand Prix Ball was initially conceived in 1997 to capitalise on a growing niche opportunity within the rapidly expanding Formula One environment.  By drawing on an unrivalled portfolio of key industry contacts and valuable experience in the field of event management and sports marketing programmes, Grand Prix Ball satisfies the desire for unique and stimulating hospitality options. Combining top class entertainment, celebrities / F1 personalities, gourmet food and fine wines in world-class locations, the Grand Prix Ball is considered an ideal platform for sponsors, corporate partners and discerning race-goers. As acts of the highest calibre attend the event, sports and entertainment media from around the world are in attendance and help to make the event a unique and exhilarating experience.

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Story so Far

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Abu Dhabi – October 2010

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The 2009 Grand Prix Ball Abu Dhabi – On The Red Carpet

The first official Grand Prix Ball Abu Dhabi was a huge success and has become synonymous with celebrities and the glamour of the red carpet

Janet Jackson Jeremy Irons Marisa Tomei

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Sheikh Mohammed Bin Ahmed Al Hamed

Liv Tyler Neve CampbellTara Reid

Kimberley Stewart

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Entertainment

Entertainment for the 2009 Abu Dhabi Grand Prix Ball included Latin legends The Gypsys, International Opera star Jean Luc Viala and award winning singer Peter Grant.

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Press Coverage

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Press Coverage

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Press Coverage

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Press Coverage

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Press Coverage

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Press Coverage

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Online Coverage

1. http://www.khaleejtimes.com/DisplayArticle09.asp?xfile=data/theuae/2009/November/theuae_November23.xml&section=theuae

2. http://gulfnews.com/pictures/arts-entertainment/stars-have-a-ball-in-abu-dhabi-1.521804

3. http://www.uaeinteract.com/docs/Entertainment_goes_on_after_race_ends/38254.htm

4. http://www.ahlanlive.com/15982-how-lucky-were-we-to-be-at-the-abu-dhabi-grand-prix-ball

5. http://www.timeoutabudhabi.com/gallery/11399-abu-dhabi-grand-prix-ball

6. http://atrl.net/forums/showthread.php?t=78181

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TV Coveragehttp://www.youtube.com/watch?v=tdDybGCiKOEhttp://www.youtube.com/watch?v=tdDybGCiKOE

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Previous Press

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Guest AttendanceOver 750+ V.I.P guests, celebrities and local dignitaries.

Press Attendance Over 60 international press,

photographers and TV film crews.

CoverageOver 100 print, online, radio and TV feature articles within 48 hours of the event.

Over 40 print, radio and online feature articles leading up to the event.

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Testimonials

‘Well done again ! A wonderful event and everybody is raving about it,

congratulations’ Claire - Scion . U.A.E

‘The organisation of the Grand Prix itself, the quality of the circuit, the facilities and infrastructure were simply amazing, but a highlight for me was the star studded Grand Prix Ball. The setting was stunning, the organisation flawless and the food, decor and entertainment all excellent. I had the great pleasure to speak with Marissa Tomei, Neve Campbell, Jeremy Irons and Nicky Clarke, all of whom were equally impressed with the management of the Ball. I was also amazed to see Janet Jackson attending. In all honesty, it was very impressive all round and the Abu Dhabi GP could well be the new Monaco.’

Tony Keefe –New Business Director - F1 Magazine / Haymarket Media Inc

Thank you very much for a great evening at the Grand Prix Ball Abu Dhabi. It was very well organized and we enjoyed the food, entertainment and company. We actually got to meet some of the celebrities and had a fantastic time - we congratulate you on a job very well done. Thanks, again and looking forward to next year.Best wishes

Neville Desouza – Director Live Nations

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Testimonials

‘We wanted to thank you immensely for the wonderful event on Saturday night. It was an excellent evening and all our guests enjoyed themselves thoroughly. We already have the adrenalin flowing for next year!! Well Done! Now just looking forward to having the auction car delivered..... ‘

Minal Bodani – U.A.E

‘Was a really impressive turnout , the red carpet entrance with the photographers lined up was fab – we felt like movie stars on arrival! and the drinks reception layout was super – very cool and sophisticated. The atmosphere was electric with anticipation,- the stage looked brilliant and we just loved the tenor and the Gypsy Kings. Super combo and it was great to get up and have a dance to them at the end. ‘

Jo Raybould – U.A.E

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The headline sponsor for the inaugural 2009 Abu Dhabi Grand Prix Ball was The Abu Dhabi Tourism Authority.

Second Tier sponsors included the office of Sheik Mohammed Bin Ahmed Al Hamed , Platinum Vision, Al Habtoor Motors and charity Fresh20.

Sponsors and associated charities 2009

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Previous Grand Prix Ball Sponsors

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Sponsorship opportunities 2010

1.Monaco

2.Istanbul

3.Montreal

4.UK

5.Singapore

6.Abu Dhabi  

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Sponsorship opportunities 2010Sponsorship of the 2010 Abu Dhabi Grand Prix Ball will be limited to the following packages:

1 x Title Sponsor for all 6 events $ 6,000,000

1 x Title Sponsor for 1 event $1,000,000

3 x Associate sponsors. $ 250,000 each

4 x Brand sponsors $150,000 or Contra partnerships

Bespoke packages for Drinks sponsor, Catering sponsor, Official transport sponsor, Exclusive media sponsor are available.

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TITLE SPONSOR

USD 1,000,000

• Naming rights - The event will be named and referred to after the title sponsor, i.e. “The ‘Title Sponsor’ Grand Prix Ball 2010”

• 5 VIP tables of 10 to entertain key clients/guests

• Sponsor logo on both giant screens either side of stage throughout the evening

• Sponsor logo on official backdrop where all the celebrities get photographed

• Branded front entrance & inside venue

• CEO/ MD/ Senior representative of the Title sponsor to deliver a welcome message / speech to all the guests and worldwide media.

• Sponsor logo on all tickets & ticket wallets, VIP tables, goody bags, event programme.

• Opportunity to donate auction prize, with introduction by auctioneer about sponsors

• Pre and Post event media campaign Screen brandings

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ASSOCIATE SPONSOR

USD 250,000

• 3 VIP tables of 10 to entertain key clients/guests

• Sponsor logo on both giant screens either side of stage throughout the evening

• Sponsor logo on official backdrop where all the celebrities get photographed

• Branded front entrance & inside venue

• CEO/ MD/ Senior representative of the Associate sponsor to introduce the charity auction to all the guests and worldwide media.

• Sponsor logo on all tickets & ticket wallets, VIP tables, goody bags, event programme.

• Opportunity to donate auction prize, with introduction by auctioneer about sponsors

• Pre and Post event media campaign Sheikh Mohammed Bin Ahmed Al Hamed on the red carpet

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BRAND SPONSOR

USD 150,000

• 1 VIP tables of 10 to entertain key clients/guests

• Product placement opportunity

• Sponsor logo on official backdrop where all the celebrities get photographed

• Branded front entrance & inside venue

• Sponsor logo on all tickets & ticket wallets, VIP tables, goody bags, event programme.

• Opportunity to donate auction prize, with introduction

by auctioneer about sponsors

• Pre and Post event media campaign

Aston Martins displayed by the red carpet

Brand PartnershipsBenefits and Target Audience

• Creates a platform whereby brand exposure is

maximised

• Society / lifestyle linked brand exposure through significant UK media coverage

• Guests are sophisticated, high spenders, decision makers, celebrities and top artists

• Offers an excellent platform for networking and client entertainment

• Attracts international guests and celebrities from our loyal clientele

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Event Overview

19:.00 Champagne & Cocktail reception 19.30 F1 Driver Experience20.15 Opening Extravaganza20.20 Gourmet Dinner 22.00 Charity Auction22.30 Main Act00.00 Nightclub Opens03.00 Carriages

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Grand Prix Ball Schedule for 2010

Monaco 14th - 16th May

Istanbul 28th - 30th May

Montreal 11th-13th June

UK 9th-11th July

Singapore 24th - 26th September

Abu Dhabi 2010 29th - 31st October