grant payzant's portfolio

7/28/2019 Grant Payzant's Portfolio

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Grant Payzant

Portfolio


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Contact

Grant Payzant951.212.3906

[email protected]:@grantpayzant


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Table of Contents

BrochureLetterhead

Business CardWeb Page

LogosMontage

FlierImaging

Event Ad


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Brochure

Description: A proesional brochure that shows the combination of imaging,typograpy, as well as the incorporation of an original logo which I designed.

Course/Instructor: COMM-130 Visual Media, Eric Lybbert

Date: 3/29/13

Programs Used: Adobe Indesign, Adobe Photoshop

Objective: Create an orginal Brochure to describe a company. Incorporateimages as well as an original design to advertise the company the closest to what the

company stands for.

Process: I started with an original idea, to have a brochure that opened up tothe reader. I wanted a subtle yet powerful design on the front cover, followed bysomething to impresss the reader as they opened the brochure to its inner infor-mation. I placed nothing more than the image of the guitar and the hook on thecover. As the reader opens the brochure, a picture of the entire recording studio isrevealed. The history of the company is explained in the text as well as the overallgoals for the company. As you ip the brochure to the back, you see the logo, as wellas my contact information. I based everything out of Adobe Indesign. I created an

original idea, using the rulers and guides from Adobe Indesign to customize the nalimage.


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frontBack

Inside


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LetterheadDescription: Original letterhead designed for Hook Records.


Date: 3/2/13

Programs Used: Adobe Indesign

Objective: Create an original letterhead and watermark to be used within acompany.

Process:Hook Records is a ctional record/recording company. The Logo

represents the company because it is a record, and the arm that has the needlethat plays the record, is a hook. It also shows the catchiness of the company.Just as a hook gets a sh, Hook Records catches audiences.

I already had the name Hook, because its a name that I have always liked. Ialways wanted to work for a record company, so I just put them togther. Themore I played with the idea and the design, the better it turned out. I created therecord in indesign, by making a circle, flling it with black, and then putting anothercircle above it, and flling it in. I then drew a Hook, with the pencil, tool. I changed theont do be the 3 lines, to show the similarity o the record lines. I then took the ont

Cracked, and placed it behind the hook.


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Business Card

Description: Original business card designed for Hook Records.


Date: 3/2/13

Programs Used: Adobe Indesign

Objective: Create an original business card that can be distibuted topromote the company.

Process: I ollowed the design that I created or my watermark andletterhead and applied it to a small business card. I kept the logo intact, toshow the similarity between company stationery and business cards. Teobjective that I was aiming or was to create brand management or thecompany Hook Records.


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Web PageDescription: An original example of a webpage created for the companyHook Records


Date: 3/16/13

Programs Used: Text Wrangler, Adobe Dreamweaver,

Objective: Create a webpage writing personalized HTML and CSS code.

Process: I used a basic template for CSS I changed all of the font families to aScript and a Sans-serif combination. I also changed the colors of the page to matchthe red and Black color scheme of my logo. I rst wrote the HTML code for my web-site. The bones for this design was given to me from my professor, but I cus-tomized the text to portray what I wanted from it. I made the outline in HTML code.I then placed the CSS code, which allowed me to edit the layout of the webpage. Ichanged the colors of the page through CSS code, to match my original logo design.I also changed the fonts through CSS code, to make the webpage have a better ow,as well as stronger contrast. The screenshot didnt turn out very attractive,just because I had to take two snapshots of the web page, because I wasnt able toget a single shot of the entire web page at one time.


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LogosDescription: 3 original logo designs for Hook Incorporated


Date: 2/23/13

Program Used: Adobe Illustrator

Objective: Using Adobe Illustrator, create 3 original logo designs that can be used by aprofessional company.

Process: Hook Incorporated isnt a real business, I made it up for this project. Although if I wereto ever make a business, I would name it that. When the project explained that we needed to do 3

dierent types, I wanted to try and make sure that I made each one dierent and unique. I wanted todesign an image for one, Make one look fresh, and make one hip. For the rst image, I wrote out thename of the company, and then looked at the possible eects I could use. I found the paint splotch, andbegan to play with it. I put a Charcoal eect on Hook inside of the paint splotch. I then took the brushtool, and made a line in the back, to give contrast to the logo. For the second logo, I traced an image ofa Hook, that I found o of Google. After tracing it, I played with the coloring, and twisted the image alittle. I then chose my favorite font, the same font that I used in each of the 3 examples, and underlinedthem in red for contrast. My last logo, I edited the font, and created my own. I played with the anchorpoints of the letter, which allowed me to shape the letter how I wanted. After a lot of time, I made theletters look like a hook. I really like how they turned out.


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Montage

Description: Two Images blended using photoshop, to display an orginalpicture perfect image


Date: 2/16/13

Program Used: Adobe Photoshop

Objective: Create an original image, through the use of masks andblending in Adobe Photoshop.

Process: I brainstormed trying to gure out what kind of image I wantedto use, and made some sketches on paper, of what I wanted to include. AfterI gured out the Image that I wanted, I searched online for images of starrynight skies, as well as cities at night. I found the image of Paris, and I foundthe images on Google, and I imported them into Adobe Photoshop. After theImages were imported, I created a Mask for the image, in order to beginblending the images. After I successfully blended the images, I added the

Quote by Henry David Thoreau and nished.


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Flier

Description: Black and White Flier to promote a graduate leadership conference


Date: 1/25/13

Program used: Adobe Indesign

Objective: Create a ier for a Graduate Leadership Conference, using the providedmaterials from the company.

Process: I rst made many sketches giving me dierent drafts of ier layout options. Ithen chose the one that I thought was going to be most eective. After I applied the image,title, and body copy of the information into the Indesign program. In Indesign, I centered,aligned, and applied all the visual media principles to create my ier. I focused on contrastwith my title, having white letters on a black background. I repeated the color scheme ofblack, white, and grey which originated from the companies logo, and applied it to the entireier. I made a small body copy, and bolded the most important aspects. I maintained, acontinuous slanted ow. I used proximity, alignment, repetition, contrast, and ow to createmy ier.


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ImagingDescription: An image which I shot and edited using Adobe Photoshop.


Date: 2/8/13

Program Used: Adobe Photoshop

Objective: Practice editing an image using Adobe Photoshop, be sure to de-satu-rate an image, as well as change color tones.

Process: I rst went and had a photo shoot at Porter Park, in Rexburg, Idaho. Imade sure to go when it was overcast, so I would have the best lighting conditions. Af-ter taking various photos, I opened each individual image in Adobe Photoshop, lookingfor the best image that I could use, according to the 66 inch crop that was requiredfor the project. After choosing my image, I began to edit it in Photoshop. I used theQuick Selection tool, and selected my sweater, as well as the red bars of the junglegym. I then de-saturated the rest of the image, keeping the color in-tact. A result wasthat the color was too vibrant, so I edited the colorization, to make the colors mixbetter.


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Event Ad

Description: An Event ad, advertising an emergency Preparedness Expo.


Program Used: Microsoft Word

Date: 2/2/13

Objective: Advertise an event using nothing but Microsoft Word.

Process: I rst looked for an image, To give me an idea of what Kind of eventshould be held. When I found the glass of water, I scanned it, and placed it in Mic-rosoft word. I began to brainstorm about what kind of events would come to mindlooking at the image. While in Word, I designed the poster around the image. I triedto use similar colors to the picture. More than anything, I thought back on the post-ers that I have seen that grabbed my attention throughout my life, and applied thoseprinciples to the poster. I focused on alignment and contrast on this project.Want to Learn: About Colors. I want to learn what colors really look good together, andhow to determine i a certain warm color can lead to another color.


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Event Ad (Re-do)

Description:A street advertisement for a free concert.Course/Instructor: COMM-130 Visual Media, Eric Lybbert

Date: 4/5/13

Program Used: Adobe Illustrator

Objective: I wanted to see how well I could create an event ier, in atime period under 2 hours.

Process: I started just wanting to create an original ier, somethingthat I could place on streets, on walls, on cars, anything. I wanted tocreate something bold and original. I made sure to incorporate otherimportant aspects of my original logo design, and I tried to make it asbold and simple as possible. I wanted to have contrast, and I eel like it turneout alright.


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Free Concert!

Where:Te Glass House Pomona

When: Friday April 5, 2013

Who:Martin Solveig, DeadMau5,

David Guetta

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