graphic design + social media
DESCRIPTION
Compelling graphics are essential to effective web marketing - and social media is by no means an exception! Facebook fanpages and Twitter feeds are increasing in popularity as a way of connecting consumers with companies. Amazing graphics will help attract new clients to your product and make your company stand out from the rest of the crowd. This webinar will cover such topics as: - The Benefits to Using Social Media - Basic Fundamentals of Marketing and Design - Where to find Images and Fonts - Incorporation of Branding and Consistency - Creating graphics using free, online alternatives to Photoshop - Implementing Your Graphics on Twitter and FacebookTRANSCRIPT
![Page 1: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/1.jpg)
![Page 2: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/2.jpg)
HELLO! • The Creative Services Designer at
Schipul • Studied Graphic Design at St.
Edward’s University• Part-time Sea Monkey Breeder• Hobbies: Illustration, Franklin the
Dog, and Etsy
![Page 3: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/3.jpg)
![Page 4: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/4.jpg)
TOPICS WE’LL COVER…
• Social Media Benefits• Design Fundamentals • Where to Find Images and Fonts• How to Create Social Media Graphics• Implementing Graphics• Linking to Social Media
![Page 5: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/5.jpg)
SOCIAL MEDIABENEFITS
![Page 6: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/6.jpg)
![Page 7: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/7.jpg)
PROS OF SOCIAL MEDIA
• Free to Use• Quick and Easy Self-Promotion• Connect with Just Your Target Audience• Engage One-On-One with Clients • Create and Build a Strong Identity• Platform for Great Feedback
![Page 8: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/8.jpg)
WHICH TO CHOSE?THERE’S SO MANY OUT THERE
![Page 9: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/9.jpg)
![Page 10: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/10.jpg)
FACEBOOK STATISTICS
![Page 11: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/11.jpg)
![Page 12: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/12.jpg)
![Page 13: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/13.jpg)
![Page 14: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/14.jpg)
TWITTER STATISTICS
![Page 15: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/15.jpg)
![Page 16: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/16.jpg)
![Page 17: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/17.jpg)
MARKETING + DESIGNFUNDAMENTALS
![Page 18: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/18.jpg)
![Page 19: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/19.jpg)
BRANDING• Perceived Emotional Corporate Image As
a Whole• The Companies' Core Values• More Than Just Colors, Typefaces, Logo
• Is the Foundation Which the Designer Builds Off From
• Clear + Consistent Message
![Page 20: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/20.jpg)
![Page 21: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/21.jpg)
IDENTITY• Visual Aspect That Forms Part of the
Overall Brand• Branding Standards Manual
• Has Set Guidelines To Apply Identity to Visual Elements
• Examples of Visual Devices• Signage• Marketing Collateral• Products + Packaging• SOCIAL MEDIA Yes!
![Page 22: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/22.jpg)
![Page 23: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/23.jpg)
LOGO• Identifies a Business in Its Simplest Form
Via the Use of a Mark of Icon• Iconic Logos are:
• Describable• Memorable• Effective Without Color• Scalable in Size• Relevant
![Page 24: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/24.jpg)
![Page 25: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/25.jpg)
AUDIENCE + MESSAGE• Who Is Your Target Demographic?
• Gender• Age• Location
• What Message Are you Communicating?• Clear• Concise • Direct
![Page 26: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/26.jpg)
EXAMPLES OF SOCIAL MEDIA DESIGN
![Page 27: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/27.jpg)
![Page 28: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/28.jpg)
![Page 29: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/29.jpg)
![Page 30: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/30.jpg)
![Page 31: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/31.jpg)
FINDING IMAGESAND FONTS
![Page 32: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/32.jpg)
IMAGES• Free– Make Sure it’s Okay to Use– Ask Artist/Photographer’s Permission– Example:
• Compfight.com• Flickr.com
• Paid– More Creative Control– Example:
• Istock.com• Shutterstock.com
![Page 33: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/33.jpg)
Http://Compfight.com
![Page 34: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/34.jpg)
Http://IStock.com
![Page 35: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/35.jpg)
![Page 36: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/36.jpg)
FONTS• Free
– Examples:• FontSquirrel.com• Google.com/WebFonts• DaFont.com
• Paid– Examples:
• Fonts.com• Houseind.com• Emigre.com
![Page 37: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/37.jpg)
Http://FontSquirrel.com
![Page 38: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/38.jpg)
Http://Emigre.com
![Page 39: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/39.jpg)
CREATINGGRAPHICS
![Page 40: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/40.jpg)
GRAPHIC DIMENSIONS
• Facebook– Ideal: 180 x 540 pixels
• Twitter– Ideal : 1024 x 768 pixels– Content Area: 41 – 108 pixels
• LinkedIn– Ideal: 400 x 180 pixels
![Page 41: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/41.jpg)
![Page 42: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/42.jpg)
![Page 43: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/43.jpg)
CONTENT FOR YOUR GRAPHIC
• Logo (A MUST!!)• Tagline• Contact Information• Location• Hours of Operation• Image Pertaining to Product• Tab Links Information
![Page 44: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/44.jpg)
ALTERNATIVES TO PHOTOSHOP
• Google “Free Alternatives to Photoshop”• My Two Favorites:
– Picnik• Picnik.com
– Photoshop Express Editor• Photoshop.com/Tools/ExpressEditor
![Page 45: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/45.jpg)
Http://Picnik.com
![Page 46: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/46.jpg)
Http://Photoshop.com/Tools/ExpressEditor
![Page 47: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/47.jpg)
LINKING TO SOCIAL MEDIA
![Page 48: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/48.jpg)
MUY IMPORTANTE
![Page 49: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/49.jpg)
![Page 50: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/50.jpg)
UPLOADING YOUR GRAPHICS
![Page 51: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/51.jpg)
![Page 52: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/52.jpg)
![Page 53: Graphic Design + Social Media](https://reader034.vdocuments.pub/reader034/viewer/2022051609/5462065db1af9f92238b4c73/html5/thumbnails/53.jpg)
DEMONSTRATIONTIME !