greeks and the internet a birds eye view yiannis giannarakis, lambrakis press, [email protected]
TRANSCRIPT
Greeks and the
Internet
A birds eye viewA birds eye view
Yiannis Giannarakis, Lambrakis Press, [email protected]
Power Corrupts...Power Corrupts...
Powerpoint Corrupts too!Powerpoint Corrupts too!
98%
36%
86%
10%
50%
6%
33%
0%12%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
TV Mobile Phone PC Internet Sat TV
1999
2007
The Greeks: TV, mobile phones and Internet
% population
Πηγές: IDC/ *Focus WebID A’ 2007
Still lagging behind…
58%
51%46%
42%
34% 33%
53%
0,00%
20,00%
40,00%
60,00%
80,00%
U.K.
Germany
France
Italy
Spain
Portugal
Greec
e*
Users
Buyers
Πηγές: IDC/ *Focus WebID
(% p
opula
tion [
13-7
5]
)
10,1 9,9 10,6 9,5 7,9 6,5 9,311,8 17,6 21,7 33,3 33,5
-60
-0,1
32,226,9
59,3586164,267,770
8,24,8 3,5 2,6 1,9 0,9
2000 2001 2002 2003 2004 2005 2006
Evolution of Reach and Prospect Use
Not InterestedProspect Users**Active Users* Unaware
%
Internet users increased 182% in the last 5 years
Source: Focus WEB ID, Ages: 13-70, Nationwide
* Currently active
**Possible users in the next 6 months
40,1
27,2
15,3
8,2
2000 2001 2002 2003 2004 2005 2006
Men Women
Not a men’s world anymore…
Women’s rate of increase 240%
Source: Focus WEB ID, Ages: 13-70, Nationwide
%
60,3
43,6
31,7
70,5
18,524,1
17,710,2
2000 2001 2002 2003 2004 2005
13-17 18-24 25-34 35-44
Oh very young!
Source: Focus WEB ID, Ages: 13-70, Nationwide
%
The rate of increase in the age group 13-17 is 281% !!!
Greece 200715% of Internet users replace 15% of Internet users replace
Newspaper reading with Internet Newspaper reading with Internet NewsReading.NewsReading.
(They watch less TV too...)(They watch less TV too...)
ButBut
Online advertising is still under 1% Online advertising is still under 1% of the total advertising of the total advertising
expenditureexpenditure
8180807977
69697066
57
1
545451
20
413838
3336
12131216
21
888685
77 79
1995 2000 2005 A' 2006 B́ 2006
TV (5+ minutes) Radio (2-3 minutes) Internet Sunday Newspapers Daily Newspapers Magazines
Media Readership EvolutionMedia Readership Evolution: : 13-13-3434
%
*
Source: Focus-Bari, Ages: 13-70, Nationwide
8487848278
59565750
45
1
201917
6
454543
3637
212119
2625
716868
52 53
1995 2000 2005 A' 2006 B́ 2006
TV (5+ minutes) Radio (2-3 minutes) Internet Sunday Newspapers Daily Newspapers Magazines
Media Readership EvolutionMedia Readership Evolution : : 35-7035-70
%
*
Source: Focus-Bari, Ages: 13-70, Nationwide
Greek Internet Users Profile
SexSex MenMen 59,8%59,8%WomenWomen 40,2%40,2%
AreaArea AthensAthens 50,3%50,3%SalonicaSalonica 10,6%10,6%UrbanUrban 10+ 10+ 25,8%25,8%RuralRural 13,3%13,3%
EducationEducation HighHigh 50,5%50,5%MedMed 39,4%39,4%LowerLower 10,0%10,0%
OccupationOccupation EmployedEmployed 58,4%58,4%UnemployedUnemployed 7,9%7,9%StudentsStudents 33,6%33,6%
IncomeIncome HighHigh 40,0%40,0%MidMid 46,0%46,0%Mid-LowMid-Low 14,0%14,0%
Usage Profile changes Fast
1994-19991994-1999 Exploration Exploration
(surfing)(surfing)
20020066 InformationInformation EntertainmentEntertainment TransactionsTransactions EducationEducation Special InterestsSpecial Interests
The Greeks use the Internet for:
10,0
16,0
21,0
23,0
35,0
60,0
96,0
0 10 20 30 40 50 60 70 80 90 100
Information Retrieval
Music Downloads
Chatting
Games
Software Download
e-Shopping
Information they seek…
42,0
20,0
26,0
14,0
22,0
30,0
8,0
24,0
44,0
54,0
0 10 20 30 40 50 60
Entertainment
News
National News
International News
Financial News
Sports
Producs & Services
from Greece
from Abroad
Travel
-
Education
Professional Info
Source: Focus WebID
Greek Websites
Top 20(Daily Users 2007)
Οι 15 πιο δημοφιλείς Ελληνικοί Δικτυακοί τόποι(ημερήσια επισκεψιμότητα 2007)
0 50 100 150 200 250 300 350 400
in.gr (ΔΟΛ)
naftemporiki.gr
flash.gr
pathfinder.gr (ΔΟΛ)
ert.gr
enet.gr
cnn.com
bbc.co.uk
e-go.gr
tanea.gr* (ΔΟΛ)
ethnos.gr
megatv.gr
kathimerini.gr
tovima.gr* (ΔΟΛ)
imerrisia.gr
Most Popular Services Websites(daily users)
Source: Focus WebID
Οι πιο δημοφιλείς Δικτυακοί Τόποι ΥπηρεσιώνSearch Engines - Mail
(ημερήσια επισκεψιμότητα 2007)
0 100 200 300 400 500 600 700 800 900
google.com
yahoo.com
Yahoo mail
msn.com
hotmail.com
gmail
in.gr mail
Pathfinder mail
Lambrakis Press Brands
From Simple Connections
To Multi-channel Publishing
AρχείοAρχείο
Lambrakis Press in the digital domain
19651965 Organizes the first Congress on IT in Organizes the first Congress on IT in GreeceGreece
19961996 TO BHMA on line TO BHMA on line19919977 TA TA ΝΕΑ ΝΕΑ on line on line19991999 IndroducesIndroduces in.gr in.gr20032003 in.gr visitors hit 1.000in.gr visitors hit 1.000..000000 20052005 LP internet audience reachesLP internet audience reaches
2.000.0002.000.000 Launching of Newspaper Launching of Newspaper electronic editions.electronic editions.
20062006 Prelude into the next phasePrelude into the next phase
Internet Audience Evolution 2003-2007
Source: Nielsen//Netratings SiteCensus
in.grΕξέλιξη Επισκεψιμότητας
2003-2007
0,0
0,5
1,0
1,5
2,0
2,5
3,0
Ιαν-
05
Φεβ
-05
Μαρ
-05
Απ
ρ-0
5
Μαϊ
-05
Ιουν
-05
Ιουλ
-05
Αυγ
-05
Σεπ
-05
Οκτ
-05
Νο
ε-05
Δεκ
-05
Ιαν-
06
Φεβ
-06
Μαρ
-06
Απ
ρ-0
6
Μαϊ
-06
Ιουν
-06
Ιουλ
-06
Αυγ
-06
Σεπ
-06
Οκτ
-06
Νο
ε-06
Δεκ
-06
Ιαν-
07
0,0
0,5
1,0
1,5
2,0
2,5
3,0
Εκα
τομ
μύ
ρια
Επ
ισκέ
πτε
ς
in.gr
dolnet.gr
Συστηματικοί
Κοινό Διμήνου
Internet usage in newspaper audience
Γ2004-Α2005Interner
Users %
ΤΟ ΒΗΜΑ 50%
ΚΑΘΗΜΕΡΙΝΗ 58%
Total Morning 49%
ΤΑ ΝΕΑ 45%
ΕΛΕΥΘΕΡΟΤΥΠΙΑ 53%
ΕΘΝΟΣ 33%
Total Evening 37%
ΤΟ ΒΗΜΑ της ΚΥΡΙΑΚΗΣ 46%
ΕΛΕΥΘΕΡΟΤΥΠΙΑ 47%
ΚΑΘΗΜΕΡΙΝΗ 54%
Total Sunday 40%
Internet usage in magazines
RAM 85%
NATIONAL GEOGRAPHIC 77%
HiTECH 74%
FREE 68%
MEN 61%
ΓΑΙΟΡΑΜΑ 56%
BHMAgazino 53%
TV Guide 48%
ΤΑΧΥΔΡΟΜΟΣ 47%
BHMAdonna 46%
Vita 44%
ΔΙΑΚΟΠΕΣ 44%
Cosmopolitan 42%
Marie Claire 33%
Το ΠΑΙΔΙ ΜΟΥ και ΕΓΩ 31%