Group 2

495242534 洪瑾瑜 Fiona

496572297 陳思穎

Catherine

496703303 賴廷柔 Raissa

UA Introductio

n

Founded

1926 (as Boeing Air Transport), became United Air Lines in 1934

Headquarters Chicago, Illinois

Fleet size 436

World range No.2 (Company size)

No.4 (Fleet size)

No.5 (64800000 passengers/year)

United Airline

United Airline

Also known as UA, unite airlines, united air, united…etc.

Operates approximately 3,300 * flights and express to more than 200 U.S. domestic and international destinations.

Connections to 1,071 destinations in 171 countries

*Based on United's forward-looking flight schedule for July 2009 to June 2010.

CEO of UA

Glenn F. Tilton

Advertisement

-UA commercial-Come fly our Friendly Skies

1982http://www.youtube.com/watch?v=AeXrMRf25U8

-UA commercial- whale

1992http://www.youtube.com/watch?v=ymFvMKtm3uU

-UA commercial- whale

1992http://www.youtube.com/watch?v=ymFvMKtm3uU

Advertisement for Economy Plus Seats

Logo & Slogan

of UA

United adopted a red, white and blue shield logo in 1936, but its use varied widely and was eventually abandoned altogether in the early 1970s. In 1974, the airline commissioned designer Saul Bass to develop a new logo. The "tulip" logo of colored stripes representing overlapping letter "U"s remains in use today with only slight modification. United's grey livery featured the words "Worldwide Service" near the front of the aircraft.

The early slogan "The Main Line Airway," emphasizing its signature New York-Chicago-San Francisco route, was replaced in 1965 with "Fly the Friendly Skies." The "friendly skies" tagline was used until 1996. The current slogan and ad campaign since 2004, is "It's time to fly”

"Come fly our Friendly Skies“ (The early ESOP years)

It’s time to fly.

Special Product

(Cabin)

Economy Plus is available on all aircraft in the domestic and international fleet. Economy Plus seats are located in the front 6-12 rows of the economy cabin and feature up to 6 inches of additional legroom. Economy Plus is available for free to all Mileage Plus Premier members. It can also be purchased at booking or check-in depending upon availability.

SWOT Analysis of

UA

WeaknessElder employee. Lack of creativity.

Lack of actively promoting ways. High costs.

Plane problems ( failures rate) Internal financial problem.

Cut some overseas routes’ free food provide.

StrengthNo booking fee Low Fare Guarantee

Worldwide hub and destination Diversified Employee

Providing many direct routes Culture Tolerance

EasyCheck-in Online® worldwide Economy Plus Seats

OpportunityAssociated with many different companies.

Star Alliance Rising.

Enter and provide many direct route to the new market- China

Threat

More and more airline company rise.

The rising of low fare airplane company

(for example Jet blue)

High oil price.

Real life in UA

The captain’s

cabin

Economy Class

Business Class

First Class

After the baggages were beeing checked , they would all being packed into this container to load onto the plane.

All the baggage container would be load in this cabin.

This is the underground fuel

pipe

UA’s biggest hub , Chicago O’hare international airport

Thank you for your listening!!

Group 2