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經濟二甲 494651295 李怡潔 (組長 )Erin經濟四乙 492652075 陳渝雯 Nana貿經四甲 492751364 呂詩婷 Red

會計四甲 492711651 謝艾倫 Ellen

資管四乙 492742038 王中英 Creasy社工二 494640569 黃珮涵 Sharon

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Discussion area

Trademark

Brand-BillieChick

Why names BillieChick that is one

woman her name is Billie and another

names Chick.

Slogan-billiechick

Their slogan is just billiechick.

Belief-

Best creative from the best

SWOT

SWOT-S

1) The great amount of capital plus the

relationship and true experience in

restaurant business of founder members.

2) Having a lot of talents who have

creativity, and turning it into cakes.

SWOT-S

3) Using the electronic system and

controlled the materials by central

system.

4) To raise the loyalty of consumers by the

quality of product, the professional service, and the member system.

SWOT-S

5) To sell with favored project, ex:

exchange ticket, discount privilege.

6) To accelerate the speed of expanding

stores by cheapening the expense of

joining an alliance.

SWOT-W

1) The influence is limited to only use

magazine advertisement, publishing

books or present at the show.

2) Customized products’ cost are higher.

SWOT-O

1) Creative cake is very popular.

2) Open the new branches in different

countries to extend the business and

international fame.

SWOT-O

3) Although young women are the main

customer, this company creates lots of

different cakes to expand the different

market, ex: “VIAGRA cake”is to attract

male consumers.

SWOT-T1) Creative cake is imitated by other

competitors.

2) Bloom of compound chain restaurants,

and there are many cakes, like 85°C.

3) New entrants threaten.

The end