Group 6

Member ：蘇冠穎 程弘棋 劉庭妤

Final Presentation

Professor : 黃光渠

Strategy 1

Strategy 2

QSPM

Contents

Strategy in India

Vodafone in India

5.6%

$11.1billion

HOW VODAFONE ENTERED INDIA?

Bharti Airtel 29.92%

Vodafone 23.89%

Idea Cellular 15.09%

Competition in Indian Market

SegmentationSegmentation

TargetingTargeting

PositioningPositioning

STP Strategy

Vodafone India revenue

Vodafone’s success in European SMB Communications

Skype Punishes Carriers on International Voice

voicemail integrated with push e-mail across mobile devices, fixed phones, and VoIP softphones

OneNet

single numbers for both fixed and mobile telephone

advanced call management

multi-ring and hunt groups

a single bill and central account management

• Desk phones, mobiles and voicemail are all connected - even across different offices

• Hunt groups allow teams of people to answer each other’s calls when business is busy

• Auto attendant lets customers select a relevant department for their enquiry

1.Simplify communication2.Simplify management3.Simplify everything

• Predictable and simple - all costs are on one bill• It's easy to get set up - we'll install the whole system

for you• Changes can be easily made through a user-friendly

online portal

• Your employees will be able to work flexibly, taking any incoming calls or messages, wherever they’re working

• Keep your existing telephone numbers and we'll transfer them over, so you won't be disrupted by the changes

• Your account manager will regularly review your business requirements

Feel the benefits across your business

QSPM

S3High brand visibility +

O1Increasing demand for mobile services in = emerging markets

S3O1With high brand visibility, We can promote 3G service in emerging market.

S1Wide network coverageS2 +Large customer base

T3New competitors(low or no-capital = operators)

S1S2T3We can offer preferential plans, like free SMS and Unlimited calling to other wireless customers with Mobile to Mobile, to compete with new rivals.

Strategies

Key factors

S1 ： Provide 3G service in emerging markets.

S2 ： We can offer preferential plan to compete with new rivals.

Key External Factors weight AS TAS AS TAS Increasing demand for mobile

services in emerging markets. Growing demand for high

speed data. New competitors. Global economic depression. Markey saturation in

developed countries.

0.120.10.050.150.05

42212

0.480.20.10.150.1

03423

00.30.20.30.15

Key Internal Factors Wide network coverage Large customer base Declined revenue Declined liquidity High brand visibility

0.150.150.120.050.06

10323

0.1500.360.10.18

44212

0.60.60.240.050.12

Total TAS 1.82 2.56

QSPM

Thank you for your listening !