Group 6

Member ： 蘇冠穎 程弘棋 劉庭妤Professor ：黃光渠

Background

History

Mission & Vision

Strategies

News

IFE & EFE

Contents

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Why the company named Vodafone?

Voice Data oneF

Vodafone

Background

• Vodafone is one of the world’s largest mobile companies providing a wide range of services, including voice, messaging, data and fixed broadband

• We have over 404 million customers, employ over 86,000 people and operate in over 30 countries across 5 continents

• We have over 238,000 base station sites and over 14,000 Vodafone stores around the world

Voice Nearly one trillion minutes of calls were carried over our networks last year

Message We sent over 320 billion text, picture, music and video messages last year

Data Over 216 petabytes of data were sent across our networks last year (enough data for 2.8 trillion emails)

Fixed We serve over 6 million customers across 15 markets

Other service revenue

Includes business managed services and MVNOs

Awarded UK’s first mobile license

Merger with AirTouch Communications, creating the largest mobile business in the world

Acquisition of Mannesmann AG, acquiring businesses in Germany and Italy and increasing our holding in SFR

Entered the markets abroad like India , Australia , Germany and Italy.Disposal the interests in some markets like Japan and China.

Verizon Wireless pays $10bn dividend, £2.9bn received by Vodafone

History

Misson & Vision

To enrich our customer's lives through the unique power of mobile communication

“Power to you “ is the slogan of the Vodafone.

Misson & Vision

Passion for Customers•Our customers have chosen to trust us. In return, we must strive to anticipate and understand their needs and delight them with our service.

Passion for our People•Outstanding people working together make Vodafone exceptionally successful.

Passion for Results•We are action-oriented and driven by a desire to be the best.

Passion for the World Around Us•We will help people of the world to have fuller lives – both through the services we provide and through the impact we have on the world around us.

• Mergers and acquisitions

Strategy analysis

• Vodafone established alliances with the mainly local communication companies all over the world, and providing customers international roaming services, while Vodafone’s products and services will be introduced to these countries.

EX: Cytamobile → Cytamobile-Vodafone

Expand their territory, broaden the brand and increase the revenue with little capital.

Strategy analysis

• Enlarge and Integrate the brand

• Vodafone believed that unifying the brand can greatly improve the global visibility and increase the brand value, but also maximize the overseas investment which will help Vodafone to promote the global business and increase users’ loyalty.

Change the name:Italy Omnitel → VodafoneItalyGermany D2→Vodafone Germany

• Sale the non-core assets

Strategy analysis

• Vodafone‘s business main purpose is to develop mobile communications services industry, so they sale some non-mobile business assets to reduce the company’s debt ratio, avoid financial difficulties due to the rapid expansion and the purchase of 3G licenses.

Ex : Sale the Orange to France Telecom

• AT&T could buy Europe's biggest mobile phone network (2013/11/2)

• Verizon Reaches Agreement To Acquire Vodafone's 45 Percent Stake In Verizon Wireless For $130 Billion (2013/9/1)

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IFE Analysis Strengths Weight Rating Weighted

score

Wide network coverage 0.15 4 0.6

Large customer base 0.15 4 0.6

One of the largest Telecom operator in the world 0.1 4 0.4

Continued strong growth in data and AMAP 0.1 4 0.4

High brand visibility 0.05 3 0.15

Low debt 0.1 4 0.4

Network infrastructure 0.05 3 0.15

WeaknessesNegative return on assets (ROA) 0.1 2 0.2

Declined liquidity 0.1 1 0.1

Declined Revenue 0.1 2 0.2

Total Weighted Score 3.2

Opportunities Weight Rating Weighted Score

increasing demand for mobile services in emerging markets 0.25 4 1

major advancements in mobile network technology 0.15 3 0.45

The growth of E-commerce 0.08 2 0.16

Growing demand for high speed data 0.12 2 0.24

ThreatsGlobal economic depression 0.20 1 0.2

New competitors(low or no-capital operators) 0.08 4 0.32

market saturation in developed countries 0.12 2 0.24

Total Weighted Score 2.43

EFE Analysis

• Emerging economies such as Brazil, China and India's economic growth slowed

• U.S. debt ceiling crisis threatens global economy

• Emerging economies such as Brazil, China and India's economic growth slowed

• U.S. debt ceiling crisis threatens global economy

Thank you for tour listening !