growing the creative economy prague: dec 2011. why the uk approach british council work in this area
TRANSCRIPT
Growing the Creative Economy
Prague: Dec 2011
Why
The UK approach
British Council work in this area
Why
• economic potential: cf KEA report 2006, EU Green paper 2010, UNCTAD Creative Economy Report 2010
• social, environmental and cultural impact
jobs / attracting and retaining talent / reviving ‘empty’ districts & buildings / improving quality of life
The UK’s approach
• public agencies: Arts Council, NESTA, Technology Strategy Board, the BFI, Creative England,
• “Access to Finance support, tax credits, VCTs, EIS and a plethora of schemes, services and agencies that mitigate the terrifying risks of being creative in a commercial space….. public money helps create an environment where we are more relaxed about dreaming, experimenting, risking, failing and therefore succeeding to a level only exceeded in the US.”Tom Harvey, Chief Executive of Northern Film & Media
• Investments: London Design Fair, Tate Modern,Ingenious Media etc
What can policy makers do?
The main role for public policy is to establish a framework for developing broad strategy. This requires data; analysis of strengths, weaknesses, opportunities and threats; consultation; and political courage. It also requires a bold but realistic vision of what might be achieved.
Martin Smith – Prague, May 2011
Some examples of policy ‘interventions’•Nextgen : a skills review of the computer games and special effects industries, commissioned by UK government
• Creative Industries Roundtable: (April 2007), in partnership with two government departments, bringing together investors, producers and creative entrepreneurs to debate policy issues – especially the issue of access to finance.
•Creative Industries’ Council: comprises about 30 people and covers the whole of the creative sector from film to crafts, advertising, design, fashion, TV, publishing and music.
•The British Council’s Approach
Sharing ideas and experienceInternational Young Creative Entrepreneurs Mapping ToolkitFuture City JobsSupport for local conferences and eventshttp://creativeconomy.britishcouncil.org/
Creating opportunity for people worldwide