growth ecommerce basado en emociones
TRANSCRIPT
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“Growth Ecommerce”basado en Emociones
Ricardo Carmona CózarMayo 2016
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Una idea te puede cambiar la vida“ Ingeniero, comerciante
y me pierde el aceite...
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Cambiando el modelo de negocio“
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Retail is detail“
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Vamos a “hackear” las emociones“
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SE REGISTRA
DESCUBRE
VUELVE
COMPRA
RECOMIENDA
EMBUDO EMOCIONAL
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SE REGISTRA
DESCUBRE
VUELVE
COMPRA
RECOMIENDA
EMBUDO EMOCIONAL
¡AUTOMATIZAR EL PROCESO!
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SE REGISTRA
DESCUBRE
VUELVE
COMPRA
RECOMIENDA
EMBUDO EMOCIONAL
¡AUTOMATIZAR EL PROCESO!
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Productos vs contenido: ¿intención de compra?
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Publicidad láser = HIPER-SEGMENTACIÓN
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SE REGISTRA
DESCUBRE
VUELVE
COMPRA
RECOMIENDA
EMBUDO EMOCIONAL
¡AUTOMATIZAR EL PROCESO!
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SE REGISTRA
DESCUBRE
VUELVE
COMPRA
EMBUDO EMOCIONAL
¡AUTOMATIZAR EL PROCESO!
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SE REGISTRA
DESCUBRE
VUELVE
COMPRA
EMBUDO EMOCIONAL
¡AUTOMATIZAR EL PROCESO!
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El mejor marketing son tus clientes...“
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SE REGISTRA
DESCUBRE
VUELVE
COMPRA
RECOMIENDA
EMBUDO EMOCIONAL
¡AUTOMATIZAR EL PROCESO!
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El amor es lo que queda después del sexo...“
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Cada cliente es un “influencer”“
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Descuentos por volumen → + ticket medio + ventas“
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Lean no significa ni gratis ni fácil...Lean es ágil“
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Crecimiento sostenible...
CPC
CR
MARGEN * RECURRENCIA
COSTE DE ADQUISICIÓN DEL CLIENTE VALOR DELCLIENTECPA < LTV
¡PRESUPUESTO INFINITO!
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May12Oct14
May11
Jul15
Mar13 Abr14
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SEMBRAR ES OBLIGATORIO
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Blog: carmonego.comTwitter: @carmonego
Linkedin: http://es.linkedin.com/in/ricardocarmonaEmail: [email protected]
¡GRACIAS!