GSK Goal: Enhance Customer Perception

GSKsource.com is a valuable partner in positive patient outcomes Use trials, surveys, patient testimonials, relevant data

Insert tag line – “Do more, feel better, live longer” Managed Care Tools

Localized, regionalized coverage data Less cluttered Larger font, less content on home page More sophisticated home page (template is out-dated) Add KOL video/patient testimonials/interactivity