Cell: +1 415 275 4899 Portfolio: www.thegsrdesign.com

GURSIMRANSINGH

User Experience Design, Mobile Interaction & Web Design, Information Architecture, Program Strategy & Project Management

CAREER AT A GLANCEExperience UX Design UI/ Visual Design

18yrs+ 10yrs+ 10yrs+

Development Strategy / User Research Lead/PM roles

7yrs+ 7yrs+ 5yrs+

o USA WORK EXPERIENCE Current: Kaiser Permanente (Healthcare), Cognizant (Agency) - Parker, Pepsi, LEVIS, GAP, Sephora, Barnes & Noble, Jarden, Walgreens

o UK WORK EXPERIENCEBritish Airways, Sky TV, O2, Ladbrokes Plc., Orange Labs, Microsoft Plc., ITV Finance, NHS (Healthcare), GAME, Specsavers and Virgin Media UK, Euromoney Plc.

o Methodologies used – Agile, User Research, Strategy, Full cycle User Centered Design (UCD) process (User Insight, Requirements, Storyboarding, User Journeys, Personas, Wireframing, Prototyping, Usability Testing, Stakeholder Interviews/Workshops) and DesignOps

o Specialize in - Interaction and visual design, creating hi/lo-fidelity prototypes, wireframes, system flows, site architecture diagrams, UX strategy and style/design guides, dashboards, web/mobile apps

o Dual Masters - MA Visual Communications with Web and Motion Graphics (UK), Masters in IT (Open University)

o Certified for various s/w and web standards - ANSI, HL7, W3C, Microsoft’s Wireless, Web 2.0, CSS 3.0 HTML 5, iOS, Windows 10, Android, Blackberry, Symbian OS, Cognitive User Research

o Lead UX/UI Designer for Award winning Mobile and Tablet based app using RFID & Wi-fi for Patient Tagging, Air Ambulances, Decision Support, Infection Control in NHS UK for Hospitals

PROFILEName: Gursimran S RajvanshNationality: British American CitizenLocation: San Ramon, CA, 94582Language: English, Punjabi, HindiStatus: Married

@simarien +1 415 275 4899 hi@thegsrdesign.com gsrajvansh@gmail.com www.thegsrdesign.com Linked-in Profile

Gursimran S Rajvansh Page 2 of 4

SKILLSUSER EXPERIENCEo Axure

o Sketch/Invision

o Zeplin

o Adobe XD

o Omnigraffle

o Also knownBalsamiq, Protoshare, UX Pin, UserTesting, JustinMind, Google Analytics, Crazyegg, UML, ClickTale, IRise

DESIGNo Adobe Photoshop

o Adobe Suite (Illustrator, Dreamweaver, After Effects)

o Wordpress

o GIMP

o Bootstrap

o Also knownExpression Blend 4.0 XAML, Silverlight, Visio, Quark Express, Corel Draw, Freehand, RWD

DEVELOPMENTo HTML/CSS

o Java Script

o XCode (iOS)

o C++/C

SKILLSo Also known

Data Science, Machine

WORK EXPERIENCEo UX DESIGN LEAD at Kaiser Permanente Pleasanton CA,

Sep ‘17 to Current*

Support KP Insight Teams spread across the regions as a Lead UX Designer. Working with team of clinical analysts, data scientists and senior business strategy consultants to create innovative applications and analytical dashboards for top-level execs (COOs, President, AFOs, AMs). Lead various design initiatives to provide predictive analytical and strategic insights that enables them to be proactive and take well informed decisions. Also, working with innovations team on conceptualizing and designing cutting edge simulation UIs and dashboards focused on improving quality of care, efficiency and marketshare.

Projects: Simulation, a realistic personalized model of Adult inpatient life cycle in the hospital based on AI and Machine Learning. Data Science Competition web design, KP Insight dashboards (Revenue Cycle, Operational Suite, Care Delivery, ETG, Census, Patient Daily rate, Membership Growth and other Clinical data analytics)

o PRINCIPAL UX ARCHITECT / A. DIRECTOR at Cognizant Technologies, San Ramon CANov ’15 – July ’17

Worked as UX and Visual Design Lead for projects at multi-national brands like - Parker, Pepsi, GAP, Barnes & Noble, Walgreens, Parker, Sephora, and others for both B2C and B2B Retail Commerce applications. Stakeholders- strategy, sales, brand, analytics, business operations. Responsibilities- RFP docs, SOWs, User Research, UCD Process, Stakeholder interviews/workshops, pitch and concept design. Manage and train on-shore/off-shore teams of visual/UX designers, junior developers & QAs.

Projects – Digital Transformation, Omni-channel and big data driven personalized UI solutions to improve e-commerce KPIs.

o USER EXPERIENCE LEAD at Virgin Media London, UK Oct ‘14 – Aug ’15

Worked with design team on acquisition focused and highly invested projects for the company at the time. I lead the user experience team for the project defining key content strategies, improving the overall customer experience for their e-commerce service portal. Responsibilities- User research, Usability testing, workshops and interviews to gather business requirements, develop principle techniques to improve business sales and reduce churn.

Projects- Responsive Checkout, 1-click ordering, Quickstart

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Learning, AI, Simulation, Tableau, PowerBI, XML, JQuery, Demandware, SAP Hybris, AWS, Azure, VB.NET, ASP.NET, SQL, PHP, Confluence, Jira, Joomla, PHP/MySQL

DELIVERABLES Wireframes Prototypes User Research Doc Storyboards Visual Design assets UI Design Kit Style guide Video Interviews CSS style sheets HTML JS Code Usability Reports

INTERPERSONAL BUSINESS SKILLSo Ability to absorb client

requirements and produce solution that exceeds expectations

o Creative approach to solving both design & project based problems

o Expert design skills and fanatical attention to detail to the pixel

o Experience of sales, marketing, account and project management

RECOGNITIONo Designed ONYX (media

browser) for Smart TV launched 2009 at CES as world’s first to support BBC iPlayer, YouTube, iTV Player, Twitter, Live Weather, Netflix

o Designed one of the first Windows 7 Super Hub app at Orange Labs with multi-touch interface

o Lead a Big Data team to discover niche customer insights using ethnography, workshops, eye tracking plus other innovative techniques/tools

RECOMMENDATIONS “Gursimran has the ability to mix

installs, Basket recovery, Dashboard App (TV & Web), Mini basket, Online product comparison are few other projects I was involved with.

USER EXPERIENCE DESIGNER at British Airways, London Heathrow UK, Jul ‘14 – Oct ‘14Lead project for BA’s common architecture team to develop brand new Visual design standards guide for Enterprise mobile (native and web) applications. Stakeholders were among 45+ different teams of BA including - Flight OPS, Flight Crew and Engagement, Staff operations, Mobile OPS, Analytics, Engineering as well as third party offshore agencies. I was able to work with a lot of their stakeholders to understand pain points and opportunities. Deliverables were user research document, hi-fidelity design assets and comprehensive design guide documents

SENIOR UX DESIGNER at Euromoney Plc., London UK, Nov ‘13 – Apr ‘14Worked as a lead UX and UI for a responsive event management website for their multi-billion-dollar global financial clients.Responsibilities- UX Design, Stakeholder management, onshore & offshore team trainings, create custom design flows for off-shore teams. Deliverables were user research reports, prototypes for fully responsive web designs, wireframes, user flows, personas, & design style guides

SENIOR + LEAD UX DESIGNER at Ladbrokes Plc. London UK

Aug ‘12 – Nov’13Started with a small UX Design team of 3 to work on one of the biggest and multi-national betting Sportsbook. I helped them grow to form team of 15+ members design team. I also worked their other channels - Games, Lotto, Bingo, Poker, esp. looking at Big Data Commerce Analytics, Banking, Finance, Registration and Personalization. I did various Infographics and Data Visualizations to convey concepts, insights based on qualitative and quantitative data. 

SENIOR DESIGNER at SKY (BSkyB), London UK Sep ‘11 – Jul ‘12Worked on Smart TV based apps like Sky+, which was an EPG based remote control application for iOS and Android market. Responsibilities - User research, Strategy, Wireframes, Prototypes and Visuals for supporting Sky’s TV EPG based Mobile Applications - Sky+ & SkyGo for Smartphones & Tablets.

UX DESIGNER at ITV London UK, Jul '11 – Sep ’11Did UX journey flows, wireframes, prototypes and design comps for one of a kind financial hub App for Windows environment within ITV’s finance teams. Designed innovative skeuomorphic UI

Gursimran S Rajvansh Page 4 of 4

creativity alongside a pragmatic approach to research and deliver some really exciting results…” - Darren WithersHead of Digital at Ladbrokes

“The most talented web designer I have worked with. Brilliant design skills!” - David MorganSurgeon and Medical Director, NHS Birmingham UK

using Expression Blend, Silverlight

UX DESIGNER at ITV Finance, London UK, Jul '11 – Sep ’11 Skeuomorphic animated UI using Expression Blend, Silverlight

SENIOR UI DESIGNER at Cogenta Sys, Windsor UK, Sep '10–Apr ’11 Ecommerce based price-match portal for top brands like Walmart, John Lewis, Tesco, M&S, NEXT, Amazon, Debenhams

UI DESIGNER at Orange Labs R&D, London UK, April '10 – Sep '10Worked in R&D labs on Mobile App UIs for iOS, Windows 7 and Android

SENIOR UI DESIGNER at Oregan Networks, London, Jun '07 - Feb '10Designed rich internet applications for Smart TV (ONYX) Micronas, YDCOME, Vodafone, O2, EZ4Media, PACE, Cisco and Marks & Spencer

DESIGN CONSULTANT at Extransys Ltd. UK, Jan '07 - Jun '07Short-term web design project for Caldyne, CallPro Call Centre Services

SR. HCI DESIGNER at Safe Patient Systems NHS UK Sep '05 - Dec '06Designed PDA & Tablet based UI for ‘Care in the Air’ system for Air ambulances. UI design for Safe Infection Control, acquired-infection surveillance software for the management and control of hospital infection alerts, e.g. MRSA and CDIF. Safe Staff System for hospital staff emergency tracking.

LONG STORY SHORTGraduation (India) Post Grad Post Grad, UK 1st Job UK Lot of great

projectsMoved to USA

Since

2000 2003 2004-5 2005-7 2011-15 2015 2017 Bachelors (Honors) with Mathematics and Computer Science, Delhi University India

Masters in IT from MAHE India

MA (UK)Web & Graphic Design at UCE, Birmingham UK

Safe Surgery Systems, NHS UK

Sky, ITV, Microsoft, British Airways, GAME, Specsavers

Cognizant Tech.CA, USA

UX Lead @ Kaiser

Permanente

PART-TIME PROJECTS3yr Diploma in S/W Engineering (NIIT) with Internship at RocSearch and clients (FT, KPMG, Accenture, MSN)

Metroart.com Website designEW Lucas CBS (Re-design website for hardware store)

Interactive 3D iPad Book @TMG

GAME Kiosk UI DesignO2 Wallet Mobile App Design