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B.R. RICHARDSON TIMBER PRODUCTS ?

pro$a$* a use-u* -irst step3 8Cu##ings 5or*e, &''9, p. (?;. T"ere-ore, t"e t"ree !a#e

upon t"e agree#ent t"at graduate students /ou*d 2isit t"e p*ant -or a da /it" 0a/*er to gat"er

-urt"er in-or#ation and #a+e a presentation on t"eir -indings. Entering t"e !o#pan t"is /a

/ou*d redu!e t"e o2era** !ost, /it" t"e on* e

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B.R. RICHARDSON TIMBER PRODUCTS

#ore apparent, as /e** as "o/ to so*2e t"e#. Re*e2ant !*ients /ere de-ined $ased upon t"e issues

t"at /ere un2ei*ed /it"in t"e *a#ination p*ant.

T"e -ina* step /"en entering into an OD re*ations"ip is to #a+e sure t"at t"e rig"t OD

pra!titioner is se*e!ted. T"e OD pra!titioner #ust out*ine 1goa*s, a!tion p*ans, ro*es and

responsi$i*ities, re!o##ended inter2entions, and propose -ees and euired to !ondu!t an e--i!ient and t"oroug" e2a*uation p"ase o- t"e OD

pro!ess3 8)ones Bra66e*, &''@, p. &?9;.

In t"is !ase, 0a/*er de!ides to use graduate students in a oneda 2isit to t"e p*ant to

-urt"er gat"er in-or#ation. T"at in-or#ation /ou*d t"en $e ana*6ed $ 0a/*er and presented to

Ri!"ardson and Bo/#an. 0a/*er /ou*d $e in2o*2ed in t"e pro!ess, $ut a**o/ t"e students to

e

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B.R. RICHARDSON TIMBER PRODUCTS %

1T"e !ontra!ting steps in OD genera** addresses t"ree +e areas: setting #utua*

e

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B.R. RICHARDSON TIMBER PRODUCTS @

0a/*er see#ed to rus" into t"e pro!ess, on* *istening to Bo/#an and Ri!"ardson. I- "e /ou*d

"a2e ta*+ed to ot"er e#p*oees, "e #a "a2e $een a$*e to pinpoint !ertain pro$*e#s and $e a$*e

to -urt"er euestioned Bo/#an7s de!ision to "ire 0a/*er. Bo/#an "ired 0a/*er $ased on

/ordo-#out", and rea** did not se!ond guess "i#se*- as to /"et"er 0a/*er /as t"e $est

person -or t"e 4o$. T"is !ou*d $e e

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T"e inputs in!*ude t"e genera* en2iron#ent and t"e tas+ en2iron#ent. T"e *a#ination

p*ant at B.R. Ri!"ardson Ti#$er Produ!ts Corporation re>uires *u#$er and personne* in order to

produ!e !usto##ade *a#inated $ea#s and trusses. At t"e ti#e o- t"e !ase t"e *u#$er #ar+et

/as 2er unpredi!ta$*e, $ut !ontinuous* gro/ing as t"e e!ono# sta$i*i6ed. T"is is i#portant

to t"e en2iron#ent o- t"e !o#pan $e!ause one o- t"eir #ain goa*s /as to #a

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-rustrated $e!ause t"e are euip#ent. T"e e>uip#ent and t"e #a!"iner /ere 1anti>uated /it" !ost* and ti#e!onsu#ing

#aintenan!e3 8Cu##ings 5or*e, &''9, p. &%;.

T"ere is not enoug" spa!e -or t"e $ea#s to !ure proper*. T"e p*ant #anager eua*it3 8Cu##ings 5or*e, &''9, p.

&%;.

A!!ording to Cu##ings and 5or*e 8&''9;, t"e stru!tura* sste# design !o#ponent

des!ri$es "o/ resour!es 8/or+ and peop*e; are -o!used on a!!o#p*is"ing a tas+. T"e *a#ination

p*ant at B.R. Ri!"ardson Ti#$er Produ!ts s"o/s /or+ di2ided $ -un!tion on t"e organi6ation

!"art. Ho/e2er, #an e#p*oees and super2isors /ere doing /or+ !ross -un!tiona**. No one

see#s to +no/ /"at ea!" ot"er s"ou*d $e doing. T"ere is a spe!i-i! position -or a s!"edu*er, et

t"e p*ant #anager is a*so s!"edu*ing. T"e p*ant #anager a*so da$$*es in pur!"asing,

engineering, $idding, and sa*es. He re!ent* /or+ed on engineering dra/ings, /"i!" /as

so#et"ing usua** done $ t"e !usto#ers. T"e se!retar !reates reports t"at are repeated $ t"e

#anager or 2i!e 2ersa. T"e p*ant #anager is !onsidered a "andso-- super2isor and poor at

-o**o/ing up /it" a** o- t"e areas "e puts "is "ands into= $ut at t"e sa#e ti#e "e is /ide*

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B.R. RICHARDSON TIMBER PRODUCTS 9

re!ogni6ed as a "ard /or+er. T"e p*ant #anager is great at !o#ing up /it" pro4e!ts $ut t"ro/s

o-- ot"er e#p*oees /"en t"e see# to "a2e to -inis" "is pro4e!t= a tas+ t"e "ad not p*anned -or.

T"e p*ant o-ten *a!+s going t"roug" t"e proper !"anne*s o- *eaders"ip and super2isors on

t"e -*oor /ere re!ei2ing orders -ro# #u*tip*e peop*e. 0i+e/ise, super2isors reporting up/ard

are s+ipping past #anagers /"o need in-or#ation. T"e organi6ation !"art *ists Dir+ as t"e

s!"edu*er, et t"e -*oor super2isor, Ro*-, !a**s Dir+ t"e "ead o- -inis"ing and p*aning. Ro*-

#entions t"at t"e p*ant #anager #a+es t"e s!"edu*e and gi2es it to $ot" Dir+ and Ro*-. T"en, at

t"e end o- t"e da t"e spend a *ot o- ti#e going o2er /"at "appened and p*an a"ead.

Depart#ents are in-or#a*. T"ere see# to $e a *ot o- di--erent peop*e !rossing into ot"er

positions to -i** in /it"out rea** +no/ing "o/ to do t"e 4o$, t"ere-ore pu**ing a/a -ro# t"e 4o$

t"e s"ou*d $e doing. T"e #aintenan!e /or+ers -a** $e"ind in t"eir tas+s as t"e pit!" in on t"e

*ine. A p*aner /as !oa!"ing a -inis" "e*per and t"e ua*it Contro* #anager and ot"ers 4ust

4u#p in on t"e *ine /"en t"e are s"ort "anded, a** ite#s t"at did not see# to !ontri$ute to a

su!!ess-u* operation. ua*it !ontro* traditiona** is t"e group t"at inspe!ts a produ!t $e-ore it

goes out. T"e p*ant ua*it Contro* #anager see#s to spend #u!" o- "is ti#e on t"e *ine or

!reating reports -ro# #a!"ines.

T"e #ain o--i!e sits atop a "i** and o2er*oo+s t"e entire p*ant. 5e -ee* t"at in t"is

instan!e, in order to pro2ide $etter !o##uni!ation a** around t"e organi6ation t"at it /ou*d $e a

$etter idea to "a2e t"e #ain o--i!e situated so#e/"ere !*oser to t"e p*ant. T"is /i** a**o/

e#p*oees easier a!!ess, and /it" t"e serious a!!idents t"at "a2e "appened, it /ou*d a**o/ #ore

super2isor intera!tion and a!!ess. Anot"er *ogisti!a* !"a**enge is t"at t"e -*oor super2isor, Ro*-,

"as a des+ rig"t ne

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B.R. RICHARDSON TIMBER PRODUCTS ('

to t"e p*ant #anager. T"e des+s are *o!ated in an o--i!e o-- t"e side o- t"e se!retar7s o--i!e and

ser2e as an entran!e to t"e $ui*ding. Stru!turing t"e o--i!es in an organi6ed -as"ion #a i#pro2e

ro*e di--erentiation and !o##uni!ation.

Mean/"i*e, t"e p*ant se!retar, /"o is responsi$*e -or a** o- t"e paper/or+ does not use a

!o#puter and does not "a2e a !on2enient* *o!ated !opier. One e#p*oee !o##ented t"at s"e

does t"e /or+ o- t/o peop*e. S"e a*so /or+s 2er *ong "ours and !ontinues to strugg*e

!o#p*eting "er tas+s.

Measure#ent sste#s are #et"ods o- gat"ering, assessing, and passing on in-or#ation in

t"e organi6ation. T"ere are no -or#a* #easure#ent sste#s "ere. In2oi!es are not getting sent

out ea!" da as per po*i!, t"ere is no !o##uni!ation o- !as" -*o/, and s!"edu*ing 8o- $ea#s

and #anpo/er; is not a!!urate. So#e o- t"e /ood /as re!ei2ed in e$ruar and it /asn7t unti*

Ma t"at t"e !ou*d use it, so it /as 4ust sitting around ta+ing up spa!e in an a*read s#a** p*ant.

Sa-et is a*read an issue, and t"en /"en ou "a2e #ore t"ings in t"e /a t"an ne!essar, t"ere

are going to $e #ore pro$*e#s. 5or+ers are not s!"edu*ed /e** as /e see -ro# t"e #an

/or+ers -i**ing in -or ea!" ot"er. T"e /or+ers "ad a so-t$a** tea# $ut /ere usua** una$*e to

p*a $e!ause o- t"eir e

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B.R. RICHARDSON TIMBER PRODUCTS ((

passed a*ong to t"e e#p*oees. In addition, t"e president is t"oug"t o- as se!reti2e 8*itt*e to no

!o##uni!ation -ro# "i# at a**;.

Man o- t"ose in *eaders"ip positions ga2e t"e i#pression t"at t"e don7t understand or

*i+e ea!" ot"er. or e

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B.R. RICHARDSON TIMBER PRODUCTS (&

re*ations. Managers do not "a2e input on ne/ "ires. i**ins, /"o do not re!ei2e proper training,

are "ired -or t"e /or+ers t"at go on 2a!ations. As a sa-et !on!ern, nineteen ear o*ds are

/or+ing /it" "ea2 e>uip#ent in pre g*ue. T"e !o#e in +no/ing *itt*e or not"ing at a** a$out

t"e 4o$ and /or+ s"ortter#, so t"ere is !on!ern t"at t"e do not !are a$out t"e /or+ /"i*e t"e

are t"ere.

T"e !o#pan started $ "iring -riends and -a#i* and t"e president sti** -ee*s as t"oug"

"e !an "ire /"oe2er "e /ants /it"out regard -or super2isor input. or e

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B.R. RICHARDSON TIMBER PRODUCTS (

parti!ipation seen on t"e p*ant #anager7s /a**s. Ho/e2er, t"ere is no #ention as to "o/

so#eone !an re!ei2e t"ese a/ards.

T"e !u*ture at B.R. Ri!"ardson Ti#$er Produ!ts Corporation is "ig"* deter#ined $ it7s

president. Ri!"ardson !ontri$utes to t"e o2era** pro$*e# /it" t"e !o#pan $e!ause "e s"o/s no

interest in "is e#p*oees a!!ording to t"e peop*e inter2ie/ed in t"e !ase. He is an aut"oritarian

and a*so a per-e!tionist. Ri!"ardson is 2er !onser2ati2e, so !onser2ati2e, in -a!t, t"at "e doesn7t

$e*ie2e in "o*ding #eetings on !o#pan ti#e. T"e $usiness is -a#i* o/ned and "as "ired on*

one outsider as a pro-essiona* F Bo/#an. Ri!"ardson appre!iates and re/ards *oa*t and

dedi!ation. He is in-*uen!ed #ost* $ "is se!retar, NitaF!a**ing "er at a** ti#es. He "ig"*

respe!ts 5ane, "ead o- !onstru!tion and tru!+ s"op /"o "ad pre2ious* run t"e sa/ #i**.

Ri!"ardson did not -ee* anone !ou*d e2er -i** 5ane7s s"oes, #a+ing it di--i!u*t -or anone ne/

8-our super2isors "a2e !o#e and gone;. 5ane taug"t a** Ri!"ardson +no/s a$out t"e

*a#inating p*ant /"i!" suggest t"at "e doesn7t *isten to anone e*se. He intera!ts /it" di2ision

or !o#pan #anagers on!e or t/i!e a /ee+, -inds a pro$*e#, /rites a *ist, and t"en goes o2er it

ite# $ ite# /it" t"e #anager. He uses t"e 1$ig sti!+3 approa!"= "e doesn7t 2isit t"e *a#ination

p*ant #u!" $ut /ants to te** t"e# /"at to do. His +e -o!us appears to $e pure* produ!tion= get

t"e *u#$er in, send as #an $ea#s out as possi$*e. He re#inds t"e /or+ers t"at "e !ontro*s t"e

pa !"e!+ so t"e "ad $etter produ!e t"e $ea#s. He "as e2en t"reatened to !*ose t"e p*a!e

do/n. T"e /or+ers 2ie/ "i# as 1$ad ne/s3 8Cu##ings 5or*e, &''9, p. &%; and do not

$e*ie2e t"at "e !ares a$out t"e# at a**.

As a resu*t o- t"e !urrent pra!ti!es at t"e ti#er #i**, t"e e#p*oees are not satis-ied and

#ora*e is 2er *o/. A*t"oug" t"e i#age appears -inan!ia** su!!ess-u* to t"e !o##unit t"at

doesn7t ne!essari* #ean t"at it7s a good i#age, espe!ia** /it" t"e a!!idents t"at "a2e ta+en

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B.R. RICHARDSON TIMBER PRODUCTS (%

p*a!e and t"e #ora*e o- e#p*oees $eing 2er negati2e. T"e output rate o- produ!tion is

e

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B.R. RICHARDSON TIMBER PRODUCTS (@

Ri!"ardson, t"e o/ner, /ou*d not a**o/ it. His p"i*osop" is 1/or+ *ong "ours, or ou get -ired3

8Cu##ings 5or*e, &''9, p. &;. T"ere is no$od in t"e organi6ation t"at !an de#and a

!"ange -ro# t"at traditiona*ist #enta*it. Instead, #anagers *i+e )oe e#$ra!e, or #ore -itting*,

o$e t"e p"i*osop" set -ort" $ t"e top. T"is is in star+ !ontrast to t"e #indset o- Gen L

indi2idua*s, /"o turno2er is #ost attri$uta$*e to in t"e !o#pan. 1Traditiona*ist and $oo#ers

o-ten !riti!i6e t"e ounger t/o groups -or t"eir 1*a!+ o- /or+ et"i!3, re-erring to Gen and L

and so#et"ing t"at "o*ds true in t"is !ase 8Guss and Mi**er, &'';. As a resu*t, it negati2e*

i#pa!ts t"e !u*ture. 5e $e*ie2e "iring o- oung *a$or /i** !ontinue $ased on t"e nature o- t"e

4o$, /"i!" is *o/ pa and *o/ s+i**. A !u*ture s"i-t /i** "a2e to ta+e p*a!e to !"ange and -it

$etter /it" !urrent generationa* attitudes.

T"e e#p*oees t"at "a2e $een /it" Ri!"ardson a *ong ti#e are a!!usto#ed to t"e !u*ture

and "is /a o- doing $usiness. T"is "as "ad a dire!t negati2e !orre*ation on t"ree dna#i!

design !o#ponents= HR, #easure#ent and stru!tura* sste#s, a** o- /"i!" -it into "o/ peop*e,

in-or#ation, and /or+-*o/ are strategi!a** #anaged. P*ent o- in-or#ation and +no/*edge

e

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5e $e*ie2e t"is !*oud organi6ationa* pi!ture !ou*d $e t"e resu*t o- "a2ing no HR

depart#ent. ro# our standpoint, t"is is a g*aring de-i!ien!, /it" #anagers and se!retaries

"a*-in2o*2ed /it" HR -un!tions. 5it"out a -or#a*i6ed HR depart#ent, t"e !o#pan *a!+s

-or#a*i6ed, do!u#enta$*e and en-or!ea$*e personne* standards. T"e !urrent sste# pro2ides

$e*o/ standard, *oose guide*ines en-or!ed $ a *oose stru!ture o- #idd*e #anagers and

se!retaries.

Anot"er -o!us, te!"no*og, is a*so des!ri$ed in a negati2e #anner. A!!ording to one

e#p*oee, t"e #a!"iner is 1anti>uated /it" !ost* and ti#e!onsu#ing #aintenan!e3

8Cu##ings 5or*e, &''9, p. &%;. Dening te!"no*og "as !ost t"e !o#pan !ount*ess *ost

#an "ours $e!ause o- in4ur re*ated to t"is anti>uated te!"no*og. 1BR gi2es us t"e 4un+iest

stu-- to /or+ /it"3, #entioning one pie!e o- #a!"iner in parti!u*ar t"at see#s to "a2e no rea*

-un!tion 8Cu##ings 5or*e, &''9, p. &@;. It /ou*d see# natura* t"at i- t"e te!"no*og is

upgraded, it /ou*d positi2e* a--e!t produ!tion, $ot" in t"e p*ant and in t"e o--i!e, /"ere

!o#puters are not e

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Strateg a*ign#ent -its on* i- t"e -it is negati2e, /"i!" is t"e sa#e t"at !an $e said -or t"e ot"er

design !o#ponents des!ri$ed.

5"en /e t"oug"t a$out "o/ /e /ou*d present t"e in-or#ation t"at is gat"ered in t"e

!ase stud /e +ne/ /e needed to $e !are-u* deter#ining /"at /ou*d $e in!*uded in t"e

-eed$a!+. To $e e--e!ti2e, t"e -eed$a!+ /ou*d need to $e: re*e2ant, understanda$*e, des!ripti2e,

2eri-ia$*e, ti#e*, *i#ited, signi-i!ant, !o#parati2e and un-ina*i6ed 8Cu##ings 5or*e, &''9,

pp. (?9 (';. O- t"e inter2ie/s t"at /ere !ondu!ted on* a su##ar o- t"e o2era** #essage in

t"e !o##ents /ou*d $e in!*uded in t"e -eed$a!+ sin!e /e /ou*d /ant to #aintain

!on-identia*it.

To #a+e t"e in-or#ation #ore understanda$*e /e /ou*d in!*ude a ta$*e t"at i**ustrates

t"e positi2e and negati2e aspe!ts as reported $ e#p*oees, so t"at it7s eas to see /"at t"e

!o#pan is doing !orre!t* and /"ere t"ere are areas t"at need to $e addressed. In an e--ort to

$e des!ripti2e and *in+ data to $e"a2ior /e /ou*d pro2ide a !"art o- t"e a!!idents reported $

#ont" so t"at t"e statisti!s are !*ear /it" t"e o2era** pattern o- /"en t"e o!!ur #ost. To $e sure

data -eed$a!+ is 2ie/ed as 2eri-ia$*e /e /ou*d in!*ude a !"art /it" t"e -re>uen! distri$ution o-

t"e #ost !o##on* #entioned ite#s -or i#pro2e#ent.

Our presentation o- -eed$a!+ /ou*d $e done as soon as it is possi$*e to #eet /it"

Ri!"ardson and Bo/#an so t"at t"e -eed$a!+ is de*i2ered ti#e* and /"i*e t"e /ere sti**

#oti2ated. In an e--ort to not o2er*oad Ri!"ardson and Bo/#an /it" too #u!" in-or#ation /e

/ou*d *i#it /"at /e present to t"e #ost i#portant and re*e2ant detai*s. Sin!e sa-et /as o-ten

#entioned /e /ou*d in!*ude in-or#ation a$out t"at $e!ause it appeared to $e a signi-i!ant issue

and /ou*d #oti2ate t"e# to ta+e a!tion. During our -eed$a!+ pro!ess /e /ou*d pro2ide

in-or#ation on ot"er ti#$er !o#panies /it" parti!u*ar attention to sa-et, pa, and t"e need -or a

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B.R. RICHARDSON TIMBER PRODUCTS (9

"u#an resour!es depart#ent. T"is !o#parati2e -eed$a!+ /ou*d pro2ide t"e $en!"#ar+ data t"at

ser2es as a re-eren!e -or t"eir industr. 5e /ou*d pro2ide enoug" in-or#ation to diagnose t"e

issues, et *ea2e t"e pro!ess un-ina*i6ed as t"e organi6ation itse*- /ou*d deter#ine t"e $est

!ourse o- a!tion as a resu*t o- our -eed$a!+ pro!ess.

Sin!e t"e pro!ess $ /"i!" -eed$a!+ data is pro2ided to an organi6ation is i#portant, /e

/ou*d organi6e a #eeting /it" a** #anagers and super2isors to ensure an open sense o-

!o##uni!ation. B.R. Ri!"ardson "i#se*- /ou*d need to !a** t"e #eeting to order and s"are "is

sense o- !o##it#ent to t"e pro!ess and t"e in-or#ation t"at /i** $e s"ared at t"e #eeting. An

agenda /ou*d $e de2e*oped and "anded out prior to t"e #eeting so t"at e2erone is a$*e to !o#e

in /it" a sense o- /"at is going to "appen. T"e #eeting /ou*d need to $e identi-ied as an

i#portant and re>uired #eeting to attend during /or+ "ours. T"is /a t"ere /i** $e proper

representation o- t"e i#portant #e#$ers o- t"e organi6ation. In dis!ussing t"e -eed$a!+ data it

s"ou*d $e #ade !*ear /"i!" ite#s are under t"e !ontro* o- t"e peop*e attending t"e #eeting. It

/i** $e essentia* -or us to pro2ide group pro!ess s+i**s t"at 1"e*p #e#$ers sta -o!used on t"e

su$4e!t and i#pro2e -eed$a!+ dis!ussion, pro$*e# so*2ing, and o/ners"ip3 8Cu##ings

5or*e, &''9, p. (&;.

In su##ar, /e -ee* t"at /"i*e t"ere are #an areas t"at need to $e addressed, /it" t"e

de*i2er o- t"e diagnosis in-or#ation, B.R. Ri!"ardson Ti#$er Produ!ts Corporation !ou*d and

s"ou*d $e a$*e to #a+e t"e ne!essar !"anges -or i#pro2e#ent. No/ t"e areas o- /ea+ness

"a2e $een identi-ied, $ut it is up to #anage#ent to step up and #a+e !"anges. T"ese !"anges

!an $ring an in!rease in e--i!ien! and produ!tion. 5e -ee* t"at t"e !o#pan /i** $ene-it great*

-ro# t"e diagnosis in-or#ation /e "a2e pro2ided.

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B.R. RICHARDSON TIMBER PRODUCTS &'

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B.R. RICHARDSON TIMBER PRODUCTS &(

Re-eren!es

Cu##ings, T. G. 5or*e, C. G. 8&''9;. Organizational Development and Change, 9t"

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hank kolb

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