hari 1 – sesi 2 – dilla
TRANSCRIPT
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Kampanye Sosial Media Praktik Perkawinan Anak
Fadilla Dwianti Putri
9 Juni 2015
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Tujuan
Diseminasi
kegiatan
Publikasi
hasil
penelitian/
kajian
Raise
awareness
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Medium kampanye
fanpage
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Facebook fanpage Rumah KitaB
>1.760 fans
www.facebook.com/rumahkitab
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Jenis-Jenis Konten Kampanye
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Infografik Ilustrasi visual
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Shared link
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Kawin gantung Mukti Ali, Banten
4 Februari 2015
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Summary
944 people reached
37 times liked
7 times commented
3 times shared
There was slightly negative
feedback; 2 people hid this post
from their Facebook timeline.
In general, for starter, this
campaign had successfully
reached a wide range of people.
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Hak pendidikan perempuan Roland Gunawan, Madura 17 February 2015
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Summary
2.432 people reached
(highest reach)
112 times liked
16 times commented
19 times shared
No negative feedback
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Best practice memiliki performance yang
sangat baik
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Manipulasi data
Anis Fuaddah, Lamongan, Jawa
Timur
23 Februari 2015
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Summary
682 people reached
23 times liked
1 time commented
4 times shared
No negative feedback
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Menggali data
Fadilla, Makassar, Sulawesi Selatan
11 Maret 2015
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Summary
206 people reached
(lowest)
13 times liked
0 comment
1 time shared
No negative feedback
Infografik bersifat tricky
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Peran hakim
Lies Marcoes & Fadilla,
Makassar, Sulawesi Selatan
11 Maret 2015
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Summary
473 people reached
24 times liked
1 time commented
2 times shared
No negative feedback
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“Kepanikan” Sosial
Nurhady Sirimorok, Makassar,
Sulawesi Selatan
26 Maret 2015
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Summary
483 people reached
25 times liked
3 times commented
5 times shared
No negative feedback
Tidak ada feedback
negatif = negatif
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Mengenal demografi fans
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Akun media sosial Rumah KitaB
Twitter LinkedIn
SlideShare
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Google Trends trends.google.com
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• Belum ada keyword (berbahasa Indonesia) yang langsung menunjuk isu perkawinan anak
Insight
Menggunakan keyword yang sudah beredar di
internet untuk menyebarluaskan isu
perkawinan anak; meng”hijack” keyword
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Twitter trends topsy.com
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• Traffic #EndChildMarriage cukup tinggi di Twitter
Insight
Kampanye menggunakan hashtag
#EndChildMarriage dan Bahasa Inggris
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Kesimpulan Strategi
• Tidak ada feedback negatif =
negatif
• 30% fans Rumah KitaB
menggunakan Bahasa Inggris
• Post yang terlalu metodologi
kurang mendapatkan atensi
• Kampanye ini cukup berhasil
menjangkau jaringan, baik
institusi maupun individu,
yang cukup luas.
• Memperluas audience dengan
menggunakan Facebook ads
• Menggunakan Bahasa Inggris atau
dua bahasa (Bahasa Indonesia dan
Bahasa Inggris)
• Meningkatkan post yang berkaitan
dengan best practice
• Share post dari fanpage lain yang
menaruh perhatian sama dengan
Rumah KitaB
• Melakukan riset digital
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