Harlingen 100 – Tourism Task Force

• 8 Member Group – 4 meetings to date

• 11 tasks assigned by Harlingen 100

• Significant progress to date, thanks to CVB Exec Director and others

Harlingen 100 – Tourism Task Force

• Certified Retirement Community Status – approved, presentation of certificate to Mayor on June 26

• Branding – proposals in hand; work in progress; funding needed

Harlingen 100 – Tourism Task Force

• Website – completed - up and running…unveiling at CVB on June 12

• “Targeting” groups – working icw branding

• Hospitality Training Program – to commence June 19 w/presentation

Harlingen 100 – Tourism Task Force

• Visitors Package – working on updates

• Viral Marketing – part of brochures and website

• Tracking Models – part of website; working

Harlingen 100 – Tourism Task Force• Strategic Partnerships w/groups – working

with region and state to develop

• Sign Plan – task passed to signage committee

• Upscale Hotel – City has for action