Harsh HorizonsHarsh Horizons

Ian Forrester – Senior Producer for BBC BackstageIan Forrester – Senior Producer for BBC Backstage

(Or how German companies need to sit up and (Or how German companies need to sit up and smell the web 2.0 coffee)smell the web 2.0 coffee)

OverviewOverview

The challenge facing the BBC The people formally known as our audience What changed? Current state of the internet What's the hot topics in the UK?

http://www.flickr.com/photos/adammcgrath/429230598/

““Get web savvy or we die...”Get web savvy or we die...”

On-line, but not part of the netOn-line, but not part of the net

Many alternatives to our contentMany alternatives to our content

The socially participatory webThe socially participatory web

Web 2.0, a phrase coined by O'Reilly Media in 2004, refers to a perceived or proposed second generation of Web-based services such as social networking sites, wikis, communication tools, and folksonomies that emphasize online collaboration and sharing among users.

http://en.wikipedia.org/wiki/Web_2.0

http://www.flickr.com/photos/oceanflynn/315385916/

Where did our audience go?Where did our audience go?

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The people formally known,The people formally known,as our audienceas our audience

http://www.flickr.com/photos/libraryman/646403383/

Have better tools that usHave better tools that us

http://www.flickr.com/photos/ericrice/1695411823/

Have more important things to doHave more important things to do

http://www.flickr.com/photos/noneck/352489401/

Want to tell their own storyWant to tell their own story

http://www.flickr.com/photos/13543974@N08/1447120293/

Expect participationExpect participation

http://www.flickr.com/photos/iconolith/145162224/

Prefer a human tonePrefer a human tone

http://www.flickr.com/photos/jazzylemon/1447957159/

Expect to time-shift everythingExpect to time-shift everything

http://www.flickr.com/photos/manu_le_manu/235186276/

Expect sharing to be implicitExpect sharing to be implicit

http://www.flickr.com/photos/mimax/319342240/

Take note of what we doTake note of what we do

Will tell us, if we are wrongWill tell us, if we are wrong

http://www.flickr.com/photos/problog/70829300/

Are not scared to explore beyondAre not scared to explore beyond

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Have great distribution methodsHave great distribution methods

http://www.flickr.com/photos/technopops/117494977

See content as never finishedSee content as never finished

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What changed?What changed? Architecture of participation Collaboration Collective intelligence Social Web as a platform Small Pieces Loosely Joined The Long tail Everything is miscellaneous

http://www.flickr.com/photos/mumbleyjoe/1565110782/

Architecture of participationArchitecture of participation

Architecture of participationArchitecture of participation

Digg.com Alternative Reality Gaming

CollaborationCollaboration

CollaborationCollaboration

Wikipedia.org Google Docs Wiki's Creative Commons ShareAlike licence

Collective intelligenceCollective intelligence

Collective intelligenceCollective intelligence

This is not Groupthink Del.ico.us Wikipedia.org Amazon Mechanical Turk Free / Open Source Software

SocialSocial

http://www.flickr.com/photos/kino-eye/402560705/http://www.flickr.com/photos/kino-eye/402560705/

SocialSocial

http://www.flickr.com/photos/kino-eye/402560705/http://www.flickr.com/photos/kino-eye/402560705/

Facebook / MySpaceFacebook / MySpace Linkedin.com / Dopplr.com Linkedin.com / Dopplr.com Google OpenSocialGoogle OpenSocial Twitter / JaikuTwitter / Jaiku BarCamp's / Meetup'sBarCamp's / Meetup's Upcoming.orgUpcoming.org Massively Multiplayer Online GamingMassively Multiplayer Online Gaming

Web as a PlatformWeb as a Platform

Web as a PlatformWeb as a Platform

API's (xml, json, yaml, php arrays, swx)API's (xml, json, yaml, php arrays, swx) RSS / Atom feedsRSS / Atom feeds Adobe Air / XUL platform (nytimes news Adobe Air / XUL platform (nytimes news

reader)reader) Google GearsGoogle Gears OpenID / OauthOpenID / Oauth MicroformatsMicroformats WidgetsWidgets Data Portability recommended stackData Portability recommended stack

Small Pieces Loosely JoinedSmall Pieces Loosely Joined

http://www.flickr.com/photos/superciliousness/1922398858/

Small Pieces Loosely JoinedSmall Pieces Loosely Joined

http://www.flickr.com/photos/superciliousness/1922398858/

Mash-up culture APIs / WebServices Google OpenSocial Amazon WebServices (ec2, s3, etc) Peer 2 Peer services OpenID / OAuth

The Long TailThe Long Tail

The Long TailThe Long Tail

Amazon.comAmazon.com Netflix.com / Lovefilm.co.ukNetflix.com / Lovefilm.co.uk The WebThe Web YouTubeYouTube BlogsBlogs PodcastsPodcasts

Everything is MiscellaneousEverything is Miscellaneous

http://www.flickr.com/photos/oberazzi/1306995840/

Everything is MiscellaneousEverything is Miscellaneous

http://www.flickr.com/photos/oberazzi/1306995840/

Amazon.com Last.FM / Musicbrainz Folksonomies Chaos / Disorder Messiness as Virtue Web of Data Preference

Examples – Panorama remixedExamples – Panorama remixed

http://www.youtube.com/watch?v=dwTDvfjcUJU

Examples – Planet Earth parodyExamples – Planet Earth parody

http://www.youtube.com/watch?v=ClCmO42_tQ0

Current state of the netCurrent state of the net

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Web of Data Semantic Web Open APIs Social Media Social Networking Life Streaming Perma-linked Media

Web of dataWeb of data

Semantic WebSemantic Web

http://www.flickr.com/photos/dullhunk/639163558/

Web 2.0: Web 2.0: The Machine is Us/ing UsThe Machine is Us/ing Us

http://youtube.com/watch?v=6gmP4nk0EOE

Open API'sOpen API's

Social MediaSocial Media

http://www.flickr.com/photos/noodlepie/341534139/

Social networkingSocial networking

Current state of social networkingCurrent state of social networking

Life streaming and flow appsLife streaming and flow apps

Perma-linked MediaPerma-linked Media

The hot topics in the UK?The hot topics in the UK?

http://www.flickr.com/photos/adammcgrath/429230598/

Our competitionOur competitionThe list of the UK's Top 10 sites, based on unique visitors from a total of 32

million UK visitors aged 15+

2. 1. Google Sites 28,345 (88.8%)

3. 2. Microsoft Sites 26,759 (83.8%)

4. 3. eBay 21,599 (67.5%)

5. 4. Yahoo! Sites 21,039 (65.9%)

6. 5. BBC Sites 18,578 (58.2%)

7. 6. Ask Network 14,815 (46.4%)

8. 7. Time Warner 14,322 (44.9%)

9. 8. Amazon Sites 13,261 (41.5%)

9. Fox Interactive 13,032 (40.8%)

10. Wikipedia Sites 11,534 (36.1%)

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Data PortabilityData Portability

Data portability from social networks is going to become a huge tech industry issue in the new year. Why? Because well known tech blogger Robert Scoble has had his Facebook account disabled after he tried to pull out his 5,000 contacts (known as a social graph) from the site. This will fire the starting gun on all the debates about who owns your data on a social network, debates which - till now - have seemed rather theoretical, and could even lead to a revolt amongst some Facebook users.

Mike Butcher, Tech Crunch UK - http://uk.techcrunch.com/2008/01/03/facebook-blocks-scoble-for-downloading-his-contacts/

Open ID providersOpen ID providers

pip.verisign.com

sxipper.com

aol.com

telegraph.co.uk

typekey.com

openid.orange.fr

smugmug.com

openid.yahoo.com

blogger.com

The slow surrender to social mediaThe slow surrender to social media

http://www.flickr.com/photos/jimmykl/2240755602/

Social media platformsSocial media platforms

Guardian Unlimited will hand some of its social media platforms development to Texas-based Pluck. Specifically, it will use its SiteLife suite, which gives comment, rating, video, forum, blogs and social profile features to readers.

The Guardian’s growing number of blogs is currently powered by Six Apart’s MovableType and some other commenting facilities have been tacked on to existing in-house systems. Now Kevin Anderson and Meg Pickard get to make one of their biggest platform changes since their appointments as head of blogging and interaction and head of communities and engagement in 2006 and 2007 respectively.

Robert Andrews, Paid Content - http://www.paidcontent.co.uk/entry/419-guardian-to-give-readers-social-platform-taps-pluck-for-the-job/

The threat of file sharing networksThe threat of file sharing networks

Playful experiences and mediaPlayful experiences and media

Co-existing with pro-amateur'sCo-existing with pro-amateur's

Emerging devices and experiencesEmerging devices and experiences

http://www.flickr.com/photos/keithwj/245183748/

Mobile opportunities Mobile opportunities

http://www.flickr.com/photos/mac_fun/2254316721

Over the AirOver the Air

Web 2.0 coffee to takeawayWeb 2.0 coffee to takeaway Up your game, be active and stop waiting Attend events like BarCamp alongside conferences Stop thinking about your audience as users Your competition isn't what you think it is Explorer what's outside your core market Open any data you can under a non-commercial licence Markets are conversations Eat your own dog food and participate elsewhere Stop making excuses, just do it

http://www.flickr.com/photos/dogseat/436402348/

Thank you, any questions?Thank you, any questions?

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Ian Forrester - ian.forrester@bbc.co.ukSenior Producer at BBC Backstage

Presentation : CC BY-NC-SA