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A career in real estate with PRDnationwide Your home of property knowledge

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A career with PRDnationwide provides an opportunity to work with one of the most respected franchise groups in Australia, plus allow entry into the real estate industry in a professional environment with industry leaders.

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A c a r e e r i n r e a l e s t a t e w i t h P R D n a t i o n w i d e

Yo u r h o m e o f p r o p e r t y k n o w l e d g e

A career in real estate with PRDnationwide

ContentsCompany Profile� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 2

The PRDnationwide difference� � � � � � � � � � � � � � � � � � � � � � � 3

Research � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 4

Training & Development� � � � � � � � � � � � � � � � � � � � � � � � � � � � 5

Branding � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 5

The Role of a Real Estate Agent � � � � � � � � � � � � � � � � � � � � � 6

Necessary Attributes for Success � � � � � � � � � � � � � � � � � � � � 6

The Role of a Property Manager � � � � � � � � � � � � � � � � � � � � � 7

Necessary Attributes for Success � � � � � � � � � � � � � � � � � � � � 7

Your First Year with PRDnationwide � � � � � � � � � � � � � � � � � � 8

Before You Start in Real Estate � � � � � � � � � � � � � � � � � � � � � � 9

Where to from here? � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 9

1

A career in real estate with PRDnationwide

PRDnationwide is a residential real estate franchise owned by Colliers International� Established originally as PRD (Property, Research and Development) on the Gold Coast in 1976 by Archie and Gordon Douglas, PRD grew to become one of Australia's biggest success stories� PRDnationwide has grown to include more than 130 franchise offices along the eastern seaboard� The past decade has seen the PRDnationwide group average gross sales revenue in excess of $6 billion�

In 2006 PRDnationwide was purchased by Colliers International, one of the largest real estate companies in the world� Colliers International supports PRDnationwide through capital investment, business networks, career opportunities and intellectual resources� A member of the PRDnationwide network can transact a real estate deal anywhere in the world with full support�

One of PRDnationwide's greatest attributes is its property research unit which has enabled the company a unique, competitive advantage through knowledge of property trends and providing reinforcement of the brand through the media� Currently the PRDnationwide Research team produces in excess of 130 reports annually - and all are readily available for use by our salespeople�

Who is PRDnationwide?

2

A career in real estate with PRDnationwide

An international referral network•

Unique in-house research department producing a wide range of reports for salespeople •to use as their own localised market research

Specialised training in general Residential Sales, Project Marketing, Property Management, •Rural Sales, Commercial Sales and Leasing, Property Research and Market Trends

Business Consultants working closely with salespeople and staff to develop and review •personal business plans, KPI's and assist in their career growth�

A sophisticated client relation management system (AgencyOne) allowing users to •manage contacts and property portfolios, monitor staff progress and performance and generate customer enquires�

A dedicated IT Help Desk with the ability to log help requests 24/7� •

Advice, templates and support in all areas of marketing and promotion with a wide range •of professionally designed artwork/campaign templates available to all members�

An ongoing relationship with Kaplan Professional offering discounted vocational training •including real estate registration courses, licensing programs and CPD training�

The PRDnationwide difference�

3

A career in real estate with PRDnationwide

No Australian franchise business can match PRDnationwide in the field of property research� With an annual corporate investment in excess of $1 million, our analysts produce comprehensive local and national market reports that aid in the listing and selling process� Our research is quoted in hundreds of publications demonstrating our market knowledge which enhances the reputation of our Franchisees and salespeople�

Our Research Reports

Property Watch Reports: Over 130 snapshots of various areas around Australia, as well as specific reports on property topics of interest such as resale growth, infrastructure planning, luxury properties and supply and demand�

Highlight Reports: Major annual reports examining the macro and micro economic information of larger catchment areas within select city, rural and coastal regions�

Quarterly Economic and Property Report: Produced quarterly to examine economic and property trends nationally�

Niche Reports: Covering topical subjects such as mixed use and transit orientated developments, marina berths, waterfront property and luxury property markets�

Suburb Profiles: Detailed demographic and sales information for statistical local areas (suburbs) in Queensland, New South Wales, Victoria and Australian Capital Territory� This Suburb Profiler program also includes a series of integrated prospecting letters

Residential Unit Reports: Quarterly reports based on primary research into the sale of new units within major metro and coastal cities identifying trends and opportunities�

Research

4

B i b I Cit U it RB i b I Cit U it RScopeThe Brisbane Inner City Unit Resales report is based on a stuall settled unit resales in Brisbane’s inner city suburbs (withinof the CBD) over a 29-year period� Resales are classified assales which occur after the initial sales of a unit wit

Brisbane Inner City Unit ReBrisbane Inner City Unit Re

development� Only resales that incurred a greater hold time oyear plus has been included in this report�

Inner City UnitsThe Unit Resales Cycle graph to the right indicates the numinner city unit resales and the median price achieved perFrom this graph, the trend clearly shows a gradual increa

di l i i f $240 000 i 2003 $400 0median resale unit price from $240,000 in 2003, to $400,02008� This equates to a median price growth rate of 10�8% peover the past five years�

It seems that the peak experienced in 2007 saw not only highlevels but also recorded the most unit transactions for the BrisInner City� At a time when housing and transportation costs whigh levels, the inner city offered an enticing option not onhigh levels, the inner city offered an enticing option not onyoung professionals seeking the fast paced city lifestyleinvestors as a whole� During the year ending 2007, there weapproximate 4,669 transactions and the median unit price reaan impressive $380,000�

During 2008, only seven suburbs achieved a unit resalegrowth of over 12% per annum, as shown on the Top 15 Sugraph to the right� Newmarket lead the way with 13�2% mgrowth and was closely followed by Wilston, with 13�1%�suburbs that recorded high growth per annum were New(12�8%), Greenslopes (12�7%), Coorparoo (12Woolloongabba (12�4%) and New Farm (12�3%)�

By looking at the resale market from a wider perspective, it cdetermined which precincts in the inner Brisbane Areadetermined which precincts in the inner Brisbane Areaperforming well� The line graph to the right follows the mresale price by precinct over the past ten years� While the CBusiness District (CBD) units still command the highestprice, it is worth noting that the gap between the CBD units aninner ring units, which was at its greatest in 1999, has continushrink from 2006� Existing units in the north precinct are nowonly slightly lower than CBD units, with south, east andprecinct units grouped closely on another step below�

For investors however, price growth is often of more interessale price� By examining the Average Unit Price Growth grathe right, we find that during the past year the inner north prleads the way for the biggest increase in growth� During 200CBD was the precinct to experience the lowest growth, at 1�1register 6% average unit price growth for the year The inneregister 6% average unit price growth for the year� The inneprecinct leads the way with 10�9% average unit price growth d2008, followed by the inner north, with 10�8% and the inner swith 10�7%�

Property Watch

l R tl R t May 2009

udy of4kmsthose

thin a

esales Reportesales ReportInner Brisbane Unit Resales Cycle

$400,000

3,500

4,000

4,500

5,000

$300,000

$350,000

$400,000

$450,000

Number of Unit ResalesMedian Unit Sale Price

of one

ber ofyear�

ase in000 i 0

500

1,000

1,500

2,000

2,500

3,000

$0

$50,000

$100,000

$150,000

$200,000

$250,000

Am

oun

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esal

es

Med

ian

Pric

e

000 iner year

h pricesbane

were atnly for

2008 Top 15 Suburbs for Median Resale Growth

12 4%

12.5%

12.7%

12.8%

13.1%

13.2%

WOOLLOONGABBA

COORPAROO

GREENSLOPES

NEWSTEAD

WILSTON

NEWMARKET

0$01998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Year

nly fore, butere anached

priceuburbs 10.7%

10.8%

11.0%

11.1%

11.1%

11.2%

11.3%

11.4%

12.3%

12.4%

BULIMBA

TARINGA

NORMAN PARK

ST LUCIA

HIGHGATE HILL

PADDINGTON

EAST BRISBANE

AUCHENFLOWER

NEW FARM

WOOLLOONGABBA

medianOther

wstead2�5%),

can bea are

Brisbane Median Unit Resale Price By Precinct

$250,000

$300,000

$350,000

$400,000

$450,000

$500,000

an Pric

e

CBD East West North  South

10.7%FAIRFIELD

a aremedianCentralresalend theued topriced

west Average Unit Price Growth by Precinct

$0

$50,000

$100,000

$150,000

$200,000

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Med

ia

Year

14 0%

st thanaph torecinct08, the1%, toer east

4.0%

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er eastduringsouth,

‐2.0%

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1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008Year

The PRDnationwide training calendar is packed with events and training courses to ensure PRDnationwide agents are on top of the current market trends and selling techniques� PRDnationwide provides training opportunities which encompasses many areas of real estate�

The PRDnationwide Franchise Network has a strong culture of sharing and learning to promote both personal and business growth�

We are specialised in and provide training in the following areas:

General Residential Sales•

Project Marketing•

Property Management•

Rural Sales•

Commercial Sales & Leasing•

Property Research and Market Trends•

Training and Development

A career in real estate with PRDnationwide

We continually attract high numbers of buyers and sellers through targeted direct marketing and brand building activities� PRDnationwide provides advice, templates and support to offices in all areas of marketing and promotion�

Our National Marketing Campaign was developed through extensive research in to the needs of buyers and sellers and allows agents to build their personal profile in the local area� Professionally designed artwork templates and guidelines have been produced to assist in local area marketing for offices and agents�

Marketing and Branding

5

Yo u r h o m e o f p r o p e r t y k n o w l e d g e

to deal with someone you can trust

p r d n a t i o n w i d e . c o m . a u

to find somewhere you can call home

PRDnationwide Office Location

Are you using the national marketing campaign?

There is a range of collateral already available including Notice to Residents, DL Drop cards, Bus Stop artwork and much more.For campaign terms and conditions, contact Catherine Edwards – [email protected]

Tomorrow between 9am

and 8pm I will be providingFREE MARKET OPINIONSfor the property owners

in your street.

As I am hoping to cover your street in one day I will probably be brief.

So if you have 15 minutes and would like to know the estimated price

of your property, please contact me.Call us on 3801 1888

Leave a message if calling after hours and I will promptly get back to you.p r d n a t i o n w i d e . c o m . a u / x x x x x x x x x xYo u r h o m e o f p r o p e r t y k n o w l e d g e

This opinion is totally FREE OF CHARGE and

there is absolutely NO OBLIGATION whatsoever.

PRDnationwide Shailer Park

Office Address Details, Suburb

P 0X XXXX XXXX, M 0XXX XXX XXX

E [email protected]

NOTICE TO RESIDENTS

Name Xxxxxxx - PRDnationwide Shailer Park, 0XXX XXX XXX

Yo u r h o m e o f p r o p e r t y k n o w l e d g e

to find somewhere you can call home

p r d n a t i o n w i d e . c o m . a u / x x x x x x x x x x

PRDnationwide Office Location

0X XXXX XXXX

Sat Sun Mon Tue Wed Thur Fri Sat Sun Mon Tue Wed Thur Fri Sat Sun Mon Tue Wed Thur Fri Sat Sun Mon Tue Wed Thur Fri Sat Sun Mon Tue Wed Thur Fri Sat Sun

JAN

UA

RY

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

JAN

UA

RY

New Years Day

Victoria Property

Management Session

User training for the AgencyOne management system is available for all Franchisees and for all levels of experience. Contact

AgencyOne on 02 9957 5299 to organise training for your office.

Australia Day

Victoria Sales

Training Eric Thain

Suburb Profile and Quarterly

Economic Report

FEB

RU

ARY

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

FEB

RU

ARYRoyal

Hobart Regatta

Day(TAS)

Victoria Staff

Induction Session

Tasmania Sales

Training & 1/4 Awards

Peter Gilchrist

Victoria Sales

Training & 1/4 Awards

Peter Gilchrist Vale

ntin

es

Day

Nth QLD Sales

Training & 1/4 Awards

Peter Gilchrist

Sydney Sales

Training & 1/4 Awards

Peter Gilchrist

Sth NSW Sales

Training & 1/4 Awards

Peter Gilchrist

MA

RC

H

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

MA

RC

H

Labour Day(WA)

Nth NSW Sales

Training & 1/4 Awards

Peter Gilchrist

Nth NSW Auction

Coaching Session

Central QLD Sales Training & 1/4 Awards

Peter Gilchrist

Labour Day (VIC)

Eight Hours Day

NSW Sales AcademyPeter Gilchrist - Intensive

Management Program (QLD)

Peter Gilchrist - Intensive Management Program

(NSW & VIC)

Nth NSW Property

Management Session

Amy Sanderson (Bob Walters Team)

QLD Auction

CoachingSession

Paul Cavanagh

QLD Sales AcademyVictoria Property

Management Session

APR

IL

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

APR

IL

Good Friday E

aste

r S

unda

y

Easter Monday

Victoria Auction

CoachingSession

Phil De Felegy

Sydney Property

Management Session

Amy Sanderson (Bob Walters Team)

SE QLD Property

Management Session

Amy Sanderson (Bob Walters Team)

NSW Auction

Coaching Session

Paul Cavanagh Anz

ac D

ay Anzac Day

HolidaySuburb Profile and Quarterly

Economic Report

MAY

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

MAYLabour

Day(QLD)

Tasmania Sales

Training & 1/4 Awards

Peter Gilchrist

Victoria Sales

Training & 1/4 Awards

Peter Gilchrist

Sydney Sales

Training & 1/4 Awards

Peter Gilchrist

Nth NSW Sales

Training & 1/4 Awards

Peter Gilchrist

Victoria Staff

Induction Session

Central QLD Sales Training & 1/4 Awards

Peter Gilchrist

NSW Annual

Golf Day

Nth QLD Sales

Training & 1/4 Awards

Peter Gilchrist

SE QLD Sales

Training & 1/4 Awards

Peter Gilchrist

JUN

E

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

JUN

EQLD Project

Marketing Workshop

Nth NSW Holiday Letting

TrainingRick Wraight

Queen’s Birthday(Except WA)

QLD Commercial Sales and Leasing Training

John Highman

Victoria Property

Management Session

Sth NSW Property

Management Session

Amy Sanderson (Bob Walters Team)

JULY

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

JULY

QLD Sales Academy

“Sales Excellence” Workshop

Jim Midgley

NSW Sales Academy

Nth QLD Sales

Training & 1/4 Awards

Peter Gilchrist

SE QLD Sales

Training & 1/4 Awards

Peter Gilchrist

Suburb Profile and Quarterly

Economic Report

AU

GU

ST

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

AU

GU

STVictoria Sales

Training & 1/4 Awards

Peter Gilchrist

Central QLD Sales Training & 1/4 Awards

Peter Gilchrist

QLD Show Day(Brisbane Metro

only)

Nth NSW Sales

Training & 1/4 Awards

Peter Gilchrist

Sydney Sales

Training & 1/4 Awards

Peter Gilchrist

Sth NSW Sales

Training & 1/4 Awards

Peter Gilchrist

Victoria Staff

Induction Session

Nat

iona

l Ann

ual

Awar

ds N

ight PRDnationwide

Conference 2010Crowne Plaza Hotel Hunter Valley, NSW

SEPT

EMB

ER

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

SEPT

EMB

ER

SE QLD Property

Management Session

Amy Sanderson (Bob Walters Team)

QLD Auction

CoachingSession

Paul Cavanagh

Victoria Auction

CoachingSession

Phil De Felegy

NSW Auction

Coaching Session

Paul Cavanagh

OC

TOB

ER

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

OC

TOB

ER

Labour Day

(NSW, ACT, SA)

Peter Gilchrist - Intensive Management Program

(NSW)

Peter Gilchrist - Intensive Management Program

(QLD)NSW Sales Academy

Victoria Property

Management Session

Suburb Profile and Quarterly

Economic Report

NO

VEM

BER

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

NO

VEM

BERMelbourne

Cup Holiday(Melbourne Metro only)

Tasmania Sales

Training & 1/4 Awards

Peter Gilchrist

Victoria Sales

Training & 1/4 Awards

Peter Gilchrist

Nth QLD Sales

Training & 1/4 Awards

Peter Gilchrist

SE QLD Sales

Training & 1/4 Awards

Peter Gilchrist

Victoria Staff

Induction Session

Sydney Sales

Training & 1/4 Awards

Peter Gilchrist

Sth NSW Sales

Training & 1/4 Awards

Peter Gilchrist

Central QLD Sales Training & 1/4 Awards

Peter Gilchrist

DEC

EMB

ER

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

DEC

EMB

ER

Nth NSW Sales

Training & 1/4 Awards

Peter Gilchrist

Victoria Property

Management Session

QLD Annual

Golf Day

Chr

istm

as

Day

Box

ing

Day Christmas

Day Holiday

Boxing Day

Holiday

National Training and Events Planner 2010

QLD 2nd April - 11th April 26th June - 11th July 18th September - 3rd October Begins 11th December 2009

NSW 2nd April - 16th April 5th July - 16th July 27th September - 8th October 20th December - 26th January 2011

VIC 29th March - 11th April 28th June - 11th July 20th September - 3rd October 20th December - 31st January 2011

WA 2nd April - 18th April 3rd July - 18th July 25th September - 10th October 17th December - 1st February 2011

ACT 10th April - 26th April 3rd July - 18th July 25th September - 10th October Begins 18th December 2009

TAS 2nd April - 11th April 29th May - 14th June 4th September - 19th September Begins 17th December 2009

SA 2nd April - 18th April 3rd July - 18h July 25th September - 10th October 11th December - 29th January 2011

NT 2nd April - 11th April 21st June - 18th July 20th September - 3rd October 11th December - 25th January 2011

Autumn Holidays Winter Holidays Spring Holidays Summer Holidays

AustralianSchool

Holidays

SE QLD Sales Training & 1/4

Awards

Victoria Property

Management

Sth NSW Sales Training & 1/4

Awards

Victoria Property

Management

Tasmania Sales Training & 1/4

Awards

Victoria Property

Management

Sydney Property

Management

Victoria Property

Management

A career in real estate with PRDnationwide

Obtain property listings through personal and agency marketing strategies•

Negotiation, discussions and promotion of services with property owners in order to •gain the property listing

Appraisals of properties to generate selling price and property sale options•

Generate maximum interest in listed properties through marketing campaigns•

Recognise buyers wants and needs in order to match them to the right property for •their situation

Successfully negotiate the sale of the property achieving the best possible price for the •current market conditions

The Role Of A Real Estate Agent

To be successful as a real estate salesperson, it is helpful to have the majority or all of the following attributes:

Self discipline;•

Motivation;•

Good communication and listening skills;•

Time management/organisation skills;•

Customer focus;•

An ability to network effectively;•

A strong interest in the type of sales you wish to specialise in;•

Necessary Attributes For Success

6

A career in real estate with PRDnationwide

Obtain a management agreement for a property through personal and agency •marketing strategies

Conduct property appraisals in order to set a realistic rental price with the owner based •on current market conditions

Manage rental payments and follow necessary procedures when payments go into •arrears

Conduct regular property inspections to ensure rental properties are being correctly •maintained by tenants�

Advertise properties in order to get tenant applications•

Successfully place tenants into properties by conducting necessary reference checks •and liaising with property owner for their approval

Liaise with various tradespeople to ensure the maintenance of each rental property•

The Role Of A Property Manager

To be successful as a property manager, it is helpful to have the majority or all of the following attributes:

Attention to detail and strong administrative skills;•

Well organised & systematic in approach;•

Customer focused;•

Good communicator and listener;•

Good time management skills;•

A strong interest in property management;•

A good local knowledge of the area you plan to operate in•

Professionalism�•

Necessary Attributes For Success

7

A career in real estate with PRDnationwide

•Sales Academy two day sales training

•30,60and90daycoachingreviewwithPrincipal/Manager

•AttendPRDnationwideannualconference

•RecognitionthroughQuarterlyand Annual Awards

•QuarterlyPeterGilchristsalestraining

•PRDnationwide'howtouseresearch'training

•CustomPRDnationwideCRMsystemtraining

•Expertauctiontraining

•CompulsoryContinuingProfessionalDevelopment training (NSW)

•Entry-levelprojectmarketingtraining

•CommercialSales&Leasingtraining

What could your first year withPRDnationwide look like?

8

A career in real estate with PRDnationwide

To work in the real estate industry in Australia you must meet the educational requirements set by the Office of Fair Trading (OFT) in each individual state�

Kaplan Professional offers a comprehensive range of quality programs for the registration, licensing and professional development of real estate professionals in Australia�

Through an ongoing relationship between Kaplan Professional and PRDnationwide, Kaplan Professional offers PRDnationwide employees a 15% discount on any real estate training program - a huge saving on your course cost�

They are committed to providing high quality and practical real estate training for Registration, Licensing and CPD which is streamlined, flexible and affordable� This means the PRDnationwide network receives a service that is second to none and technical support from industry experienced local agents�

For any further information on the real estate training provided by Kaplan Professional, contact their Client Services Coordinator on 1300 798 006�

Before you start in Real Estate

Do you want to start your career in real estate with PRDnationwide?

Fill out the enclosed application form and return to the PRDnationwide office details 1� on the form�

Enrol online to complete your real estate registration course by visiting Kaplan 2� Professional at www�kp�edu�au/enrolre and use the following promotional code:

PRDREG (for use with registration course only)

Would you like to experience what it's really like to be a real estate salesperson? Take 3� the PRDnationwide Real Estate Simulator and discover whether you have the personal characteristics to make it in the real estate industry� Simply go to www.prdnationwide.com.au, click on Careers under the Join Us tab and start your Real Estate Simulator today�

And it's as easy as that!

A career with PRDnationwide will offer you the opportunity to work with one of the most respected franchise groups in Australia, plus allow you to enter the real estate industry through a professional environment with industry leaders� Accredited trainers and successful agents who have many years of real estate experience will teach and share their winning ways with you�

For any further details, contact PRDnationwide Head Office on 07 3229 3344 or send an email to careers@prd�com�au�

Where to from here?

9

www.prdnationwide.com.au