Health Strategic Management Health Strategic Management and Planningand Planning

““การวิ�เคราะห์สภาพแวิดล้�อมเพ��อการวิ�เคราะห์สภาพแวิดล้�อมเพ��อก�าห์นดแผนกล้ยุ�ทธ์”ก�าห์นดแผนกล้ยุ�ทธ์”

Asst.Prof. Vorapoj PromasatayaprotAsst.Prof. Vorapoj PromasatayaprotVorapos.p@msu.ac.th

B.P.H.(Public Health Administration), B.P.H.(Public Health Administration), B.Sc.(Health Education), B.A.(Political Science), M.Sc.(Public B.Sc.(Health Education), B.A.(Political Science), M.Sc.(Public

Health), Mini MBA in HealthHealth), Mini MBA in Health

Faculty of Public Health, Faculty of Public Health, Mahasarakham University, ThailandMahasarakham University, Thailand

SWOTSWOTAnalysisAnalysis

SSituational Analysisituational AnalysisOpportunityOpportunity (O)(O)

StrengthStrength (S)(S)

WeaknessWeakness (W)(W)

Threat (T)Threat (T)

O TO T PolicyPolicy EconomicEconomic Social & demographicSocial & demographic TechnologyTechnology

5 Forces Model5 Forces Model

External FactorsExternal Factors

An Environment Schemati An Environment Schematicc

An Environment Schemati An Environment Schematicc

CompetitorsCompetitors

SocialSocialTechnologyTechnology

PolicyPolicyEconomicEconomic

BuyersBuyers

SuppliersSuppliers

SubstitutesSubstitutes

New Entrants New Entrants

General Environment General Environment

Competitive Environment Competitive Environment Competitive Environment Competitive Environment

S WS W ManMan MoneyMoney MaterialMaterial ManagementManagement ManufactureManufacture MarketingMarketing SystemSystem StructureStructure

Internal FactorsInternal Factors

Value Chain Analysis Value Chain Analysis Value Chain Analysis Value Chain Analysis

การน�าการน�าวิ�ตถุ�ด�บวิ�ตถุ�ด�บ

เข้�าส#$ก�จการเข้�าส#$ก�จการ((InboundInboundLogisticsLogistics))

การปฏิ�บ�ต�การการปฏิ�บ�ต�การ((OperationsOperations))

การจ�ดส$งการจ�ดส$งส�นค�าส�นค�า

((OutboundOutboundLogisticsLogistics))

การบร�การการบร�การ((ServicesServices))

การตล้าดการตล้าด(Marketing(Marketing

and Sales) and Sales)

โครงสร�างพ�*นฐาน โครงสร�างพ�*นฐาน ((Firm Infrastructure)Firm Infrastructure)

การพ�ฒนาเทคโนโล้ยุ- การพ�ฒนาเทคโนโล้ยุ- ((Technology DevelopmentTechnology Development))

การจ�ดห์า การจ�ดห์า ((ProcurementProcurement))

Primary Activities Primary Activities

S

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S

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Acti

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การบร�ห์ารทร�พยุากรมน�ษยุ การบร�ห์ารทร�พยุากรมน�ษยุ ((Human Resource ManagementHuman Resource Management))

ก�าไร ก�าไร ((M

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ก�าไร ก�าไร ((M

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(Michael E. P (Michael E. Porterorter::198198

5)5)

Strategic Strategic QuestionsQuestions

Who are you?Who are you? Who are our customers and Who are our customers and

suppliers?suppliers? Who are our competitors?Who are our competitors? Where are you going?Where are you going? Where are you standing?Where are you standing? How do we get there?How do we get there? How much do we have to pay?How much do we have to pay? How do we know if we are on track?How do we know if we are on track? What is our blueprint for action?What is our blueprint for action?

BEING BEINGSTRATEGYSTRATEGY

☞ POSITIONING POSITIONING FIT WITH STRENGTH FIT WITH STRENGTH☞ POSITIONING POSITIONING CLEARLY DIFFERENT CLEARLY DIFFERENT

THAN COMPETITORS’ POSITIONING THAN COMPETITORS’ POSITIONING☞ POSITIONING POSITIONING LINKED & BELIEVABL LINKED & BELIEVABL

E BY CUSTOMERS E BY CUSTOMERS☞ POSITIONING POSITIONING SUSTAINABLE FOR S SUSTAINABLE FOR S

OME TIME OME TIME

Competitive Competitive PositioningPositioning

VisionVision

Forward ThinkingForward Thinking The BestThe Best The MostThe Most The GreatestThe Greatest Think BigThink Big For Survive and GrowthFor Survive and Growth

Vision Vision ConsiderationConsideration

Product; clearly and Product; clearly and implementationimplementation

Market; segmentMarket; segment Aspiration; leading, successfully Aspiration; leading, successfully

and positioningand positioning Customer-OrientedCustomer-Oriented Justify why it is importantJustify why it is important Consistent in future Consistent in future

Vision’s RabobankVision’s Rabobank

To be a Knowledge driven To be a Knowledge driven corporate finance house corporate finance house offering financial solutions offering financial solutions to key international and to key international and domestic corporates in domestic corporates in the Food & Agribusiness the Food & Agribusiness SectorSector

Vision’s Asian Food Vision’s Asian Food Information Centre (AFIC)Information Centre (AFIC)

To effectively communicate To effectively communicate sound science – based sound science – based information on food safety, information on food safety, health and nutrition to media health and nutrition to media and other key audiences in and other key audiences in AsiaAsia

Vision’s Vision’s ToyotaToyota

To become a second To become a second Ford: a leader in Ford: a leader in automotive innovationautomotive innovation

Vision’s Coca-Vision’s Coca-ColaCola

To put a Cock within To put a Cock within “arm’s reach” of “arm’s reach” of every consumer in the every consumer in the WorldWorld

Vision’s CanonVision’s Canon

To “Beat Xerox”To “Beat Xerox”

Vision’s Apollo of Vision’s Apollo of NASANASA

To put a man on the To put a man on the moon before the Sovietsmoon before the Soviets

MissionMission DirectionDirection CoverCover Attack main responsibilityAttack main responsibility Fill problem gapFill problem gap Recognizable by customerRecognizable by customer To be vision successfulTo be vision successful

Mission ConsiderationMission Consideration PurposePurpose The business rationaleThe business rationale Standards and Standards and

BehaviorsBehaviors ValuesValues

Mission Statement of Mission Statement of Oracle CorporationOracle Corporation

Oracle Corporation is the world’s Oracle Corporation is the world’s second-largest software company second-largest software company and the leading provider of state-of-and the leading provider of state-of-the-art global e-business solution for the-art global e-business solution for Web-based commerce and business Web-based commerce and business practices. As a leading strategy practices. As a leading strategy partner to successful companies in partner to successful companies in nearly every industry. Oracle helps nearly every industry. Oracle helps business gain a competitive edge in business gain a competitive edge in a global marketplace.a global marketplace.

GoalGoal

The long range aims The long range aims or end point that you or end point that you or your organization or your organization want to reachwant to reach

Goal Goal ConsiderationConsideration

Public ResponsibilityPublic Responsibility Physical and FinancialPhysical and Financial InnovationInnovation Managerial Performance and Managerial Performance and

DevelopmentDevelopment ProfitabilityProfitability ProductivityProductivity Worker performance and Worker performance and

attitudeattitude Market StandingMarket Standing

Goal ConditionGoal Condition

MeasurableMeasurable PossibilityPossibility AppropriateAppropriate AcceptanceAcceptance ElasticityElasticity MotivationMotivation UnderstandingUnderstanding ParticipationParticipation

ObjectivesObjectives

SMART PrincipleSMART PrincipleSS = Sensible and Specific = Sensible and SpecificMM = Measurable Targets = Measurable TargetsA A = Attainable and Assignable= Attainable and AssignableRR = Reasonable and Realistic = Reasonable and RealisticTT = Time Available = Time Available