helen-harrison & company

Analize Istrazivanja AudijencijeTV MOST

OdHelen HarrisonDecembar 2008

helen-harrison & company

Metodologija Istrazivanja

17,029 Region Mitrovice + 12,256 Region Zvecan = Total: 29,285(46,045 Odraslih Severni region Jan 2008)

Dnevnik uradjen od anketiranih

374 Odraslih dnevnik (533 Jan 2008)

• 7 dana,• Citav dan, • Segmenti od 15 min

Ponedeljak-Nedelja

helen-harrison & company

Podaci merenja audiencijeDefinicija podataka - Rating

Optimalan broj slusalaca: 30,000 Odrasli od 15god+Rating = % od mogucih slusalaca TV 15min u trazenom

vremenskom periodu (dnevno, dan u nedelji, nedeljno, mesecno itd.)

Rating 000’s = broj individua koji gleda TV 15min u trazenom vremenskom periodu

helen-harrison & company

Podaci merenja audiencijeDefinicija podataka - Rating

Optimalan broj slusalaca: 30,000Odrasli od 15god+Rating = % Rating 000’s

• Ukoliko 300 gleda TV od 9:00 – 9:15 rating je 1%

helen-harrison & company

Podaci merenja audiencijeDefinicija - Presek

Presek = % od totalnog broja TV audiencije koja gleda odredjenu stanicu u trazenom periodu (dnevno, dan u nedelji, nedeljno, mesecno itd.)

helen-harrison & company

% Presek po kanalu Odraslih 15god+ TV MOST

3.8

0.1

0.0

1.8

1.0

0.4

0.9

1.6

3.3

6.2

11.0

33.9

34.0RTS 1

TV Pink

TV Most

B92

RTS 2

Pink +

Eurosport

Other Local

DM SAT

FOX

Studio B

OBN

Other Foreign

helen-harrison & company

TV MOST Audiencija

 Total Area TV MOST

Rating 1.5

Daily Average 000's 424

Daily Reach % 29.8

Weekly Reach 000's 16,546

Weekly Reach % 59.0

ATS Minutes 39

Share 11%

helen-harrison & company

Audiencija % Profil po poluTV MOST = B92

51

49

56

44

37

63

66

34

66

34

68

32

34

66

83

17

53

47

4

96

39

61

50

0

37

63

42

58

Male Female

helen-harrison & company

Audiencija % Profil po poluRekapitulacija TV MOST

Male

Female

TV Most

helen-harrison & company

TV MOST Audiencija % Profil po Starosti

40

38

22

50

35

16

27

42

31

34

41

25

31

65

5

39

43

18

33

13

3

32

62

6

40

35

25

67

29

4

9

43

48

85

11

4

31

19

0

2

4

45

22

6

22

22

28

50

38

6

5

20

25

54

15-29yrs 30-49yrs 50+yrs

helen-harrison & company

TV MOST Rekapitulacija Audiencija % Profil po Starosti

3441

25

0

5

10

15

20

25

30

35

40

45

15-29yrs 30-49yrs 50+yrs

helen-harrison & company

TV MOST Audiencija Gledanost po 15mins

1736

helen-harrison & company

Audiencija Reach TV MOST po Danima Odraslih 15god+

helen-harrison & company

TV MOST Top 20Event  

Reach % Share No_Of_BC

1 DNEVNIK 2 RTS1 19:30-20:00 3,172 5.2 7

2 FILM 22:00-23:59 2,886 12.1 5

3 SERIAL - "KATALINA" 20:10-20:59 2,753 10.9 5

4 VESTI TV MOST 17:25-17:39 2,540 19.3 6

5 VESTI TVNS 17:00-17:24 2,408 16.4 5

6 FUDBAL 17:40-19:29 2,337 14.0 2

7 KVIZ - "SLAGALICA" 18:55-19:29 1,872 5.9 6

8 FILM U 14.00 14:00-15:39 1,834 12.1 7

9 SERIAL - "UNDRESSED" 22:30-22:54 1,715 16.1 5

10 MUZICKI PROGRAM 18:10-18:44 1,705 8.9 6

11 KOSARKA 20:45-22:34 1,566 13.3 1

12 MUZIKA 22:35-23:59 1,527 10.0 4

13 DNEVNIK 1 RTS1 12:00-12:29 1,493 9.4 7

14 SERIAL - "GORKI PLODOVI" 20:05-21:09 1,443 13.7 1

15 VESTI TV MOST 16:00-16:10 1,362 13.8 4

16 VESTI 18:45-18:59 1,086 7.8 5

17 MUZIKA 15:40-15:59 1,074 18.3 3

18 VESTI 11:55-11:59 961 12.1 7

19 VESTI 14:00-14:04 832 14.3 5

20 TENIS 16:05-17:24 788 28.0 1

helen-harrison & company

TV MOST Top 21-40Event  

Reach % Share No_Of_BC

21 JUTARNJI PROGRAM 08:25-09:14 770 9.3 5

22 FILM 20:00-21:59 756 6.0 1

23 KOCKA, KOCKA, KOCKICA 11:05-11:54 696 13.5 2

24 HEPI TV 09:50-11:54 684 8.0 5

25 VESTI 11:00-11:04 658 11.7 2

26 MUZIKA 12:35-13:59 637 11.3 3

27 ANGLUNIPE (PROGRAM NA ROMSKOM JEZIKU) 12:00-12:14 558 20.9 1

28 RADIM, GRADIM 17:40-18:09 529 10.0 1

29 INFO CULT 17:40-18:04 484 11.8 1

30 AUTO SPRINT 13:35-13:59 482 21.8 1

31 KLJUC 13:05-13:59 475 9.4 1

32 ZRNO PO ZRNO 12:35-12:59 463 18.6 1

33 MUZICKI PROGRAM 16:05-16:59 435 5.3 2

34 SERIAL : "MOJ RODJAK SA SELA" 20:05-20:59 429 7.1 1

35 DOKUMENTARNI PROGRAM 17:40-18:14 422 11.5 1

36 UPITNIK 15:45-16:59 399 9.3 1

37 MUZIKA 21:00-21:59 390 3.0 1

38 BELI LUK I PAPRICICA 09:30-09:49 377 8.6 5

39 SERIAL - "KATALINA" (R) 13:15-13:59 341 21.3 5

40 CRTANI FILM 11:05-11:59 322 10.9 1

helen-harrison & company

Helen-harrison & company ltd

• Istrazivacke sluzbe nezavisnih medija i konsultacije sirom sveta

• Ustanovljene 1993• Radjene na Kosovu sa IREX-om od 2002

helen-harrison & company

helen-harrison & company ltd

Independent market & media research services since 1993