helhetlig reiselivsprodukt v/kaia finne fn markedsmøte 09
TRANSCRIPT
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Et samarbeidsprosjekt mellom:
Et helhetlig reiselivsprodukt –hva er egentlig det?Kaia Finne
Innovativ Fjordturisme
14. september, 2009
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Helhetlig reiselivsutvikling!
Figur: Det heilskaplege reiselivsproduktet – etter modell frå Georg Kamfjord
Informasjonspakke
Kommersiell pakke
Natur- og kulturlandskap
Andrenæringer
og sektorer
Felles-goder
(allmenninger)
Infrastruktur
Opplevelser
Kilde: G.Kamfjord, Reiselivsproduktet
Mat
Seng
Attrak-sjon
Trans-port
M
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Ski Fjord Norway
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Ski Fjord Norway
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Visjon
Hovedmål
Kriterier
SG
Tiltak
Piloter
Budsjett
Prosjektplan
2008
Prosjektforslag
Prosjektforslag
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Ski Fjord Norway
Hike Fjord Norway Outdoor Adventure
Art and Culture
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Produkt-markedsutvikling
Identifisere driverne for temaet
Finne relevante partnere (geografisk/tematisk)
Hvem etterspør temaet?
Helhetlig produktutvikling og
markedskommunikasjon
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