helping farmers in business development— the role of agricultural marketing service/usda...
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HELPING FARMERS IN BUSINESS DEVELOPMENT
— THE ROLE OF
AGRICULTURAL MARKETING SERVICE/USDA
美国对农业市场的服务
AMS 的主要职能Facilitate the Strategic Marketing of
Agricultural Products in Domestic and International MarketsProducer to Consumer
从生产者到消费者
机构构成• Program Areas Organized by Commodity
• Employees 雇员 :Full-Time Federal 专职2,782Part-Time Federal 兼职1,327State 5,500(Federally Supervised)
• Cooperative Agreements 380
• Federal Offices 161
• Statutes Administered
50+
Market Facilitation 市场便利服务
• Grading and Certification Services 产品分级及认证
• Commodity Standards 产品标准
• Biotechnology 生物技术市场应用评估
• Market News 市场信息收集与发布
• Global Market Expansion 全球市场开发
• National Organic Program 国家有机农业计划
• Commodity Purchases 农产品交易
• Facilitates marketing of commodities
• Provides impartial evaluation of product quality
• Provides quality assurance and other customerrequested services
• Provides voluntary fee-supported service
Commodities Graded产品分级
• Cotton• Cottonseed Products• Dairy Products• Edible Tree Nuts
• Poultry Products• Shell Eggs• Rabbits• Domestic and Imported Tobacco• Livestock
• Fresh Fruits and Vegetables & specialty products• Peanuts• Processed Fruits and Vegetables• Meat and Meat Products
• Describes product quality attributes 产品品质描述• Provides a common language of trade for buyers
and sellers 买卖双方交流 • 598 U.S. and international standards in effect:
Cotton 棉花 Livestock and Meat 家畜及肉制品Dairy products 奶制品 Poultry and Eggs 家禽及蛋Fruits and Vegetables 水果及蔬菜 Tobacco 烟草
• Utilized in user fee grading and market news reporting
Biotechnology 生物技术市场应用评估
• Comprehensive program to facilitate marketing issues relating to biotechnology.
• Developing voluntary services:– Audited process verification program– Lab testing services for seeds and plants– Expanded property rights protection– Identity preservation programs with States– Accreditation of private labs and rapid
diagnostic kits to test seeds and plants
FY 2004 - 18 SYs
• Creates Federal/State and international reports• Generates time-sensitive information• Internet access (www.ams.usda.gov/marketnews.htm)• Covers all major agricultural products• Helps to equalize agricultural marketing opportunities• Part of the livestock and meat reporting is mandatory and everything else is voluntary
市场信息收集
Global Market Expansion全球市场开发
• Supports export marketing for agricultural products
• International Specifications Program: 国际规范– AMS serves on or heads U.S. delegations to
meetings of international food and fiber standards-setting organizations
– Involvement at design stage helps to keep international food standard from becoming trade barriers
• International Reporting: 国际市场信息发布 – AMS provides current trading information on
international markets to U.S. growers and traders for better production and sales decisions
FY 2004 - 14 Staff Years
• Develops national standards with the National Organic Standards Board
• Enhances marketing opportunities for organically produced foods
• Accredits State and private certification agents
国家有机农业计划
• Removes surplus commodities from markets 转移剩余农产品
• Purchased over $600 million in FY 2002 交易额超过 6 亿美元
• Purchased over $800 million pounds of product in FY 2002
• Purchases include: meat, fruits and vegetables, 交易农产品包括 poultry products, and fish 肉和水果等。
• Emergency/disaster relief purchases 援助受灾地区
农产品交易
Industry Self-Help 产业自助
• Research and Promotion Program 科研计划• Marketing Agreements and Orders 产品协
议及订单
Programs in Effect 有成果的项目
• Avocado 鳄梨• Cotton 棉花• Beef 牛肉• Dairy 奶制品• Egg 蛋
• Fluid Milk 奶• Honey 蜂蜜• Mushroom 蘑菇• Popcorn 爆米花• Peanut 花生• Lamb 羔羊
• Pork 猪肉• Potato 马铃薯• Soybean 大豆• Watermelon 西瓜• Blueberry 橘
Provides Federal oversight of industry funded self-help
programs
$47.0
$1.0
$61.0
$84.2
$18.3
$110.0
$3.4 $1.9$10.0
$0.6
$48.0
$8.8
$31.9
$1.7$0.0
$20.0
$40.0
$60.0
$80.0
$100.0
$120.0
BEEF
BLUEBERRY
COTTON
DAIRY
EGG
FLUID
MIL
K
HONEY
MUSHROO
M
PEANUT
POPCORN
PORK
POTATO
SOYBEAN
WATERM
ELON
Millions ($)Millions ($)科研及促进计划
Stabilizes market conditions and improves producerincome through: 稳定市场、提高生产者收入
• Minimum prices 最低价• Quality and quantity requirements 量
、质要求• Market development and promotion 市
场发展11 Dairy
Marketing Orders
36 Fruit & Vegetable Marketing
Orders
Product Value AssessmentBillions ($) Millions ($)
0
2
4
6
8
10
12
14
16
18
F&V Market Orders Dairy Milk Market Orders0
5
10
15
20
25
30
35
40
45
50
F&V Market Orders Dairy Milk Market Admin.
产品价值 市场现价评估
Fair Trade 公平贸易• Perishable Agricultural Commodities
Act (PACA) 易变质农产品管理条例• Plant Variety Protection Act (PVP) 植物
品种保护法• Federal Seed Act 联邦种子法
• Ensures fair trading in the fresh & frozen fruit and vegetable
industry• Issues licenses to companies and individuals that buy, sell, and/or broker commercial quantities of fruits and vegetables in
interstate and foreign commerce• Suspends or revokes licenses, or assesses monetary penalties in
lieu of suspension, to firms that violate fair trading practices• Provides a forum for fruit and vegetable firms to resolve
contract disputes
易变质农产品管理条例
Provides intellectual property rights protection to developers for sexually reproduced plants:
• 25-year protection for woody
plants
• 20-year protection for other
species
植物品种保护条例
• Regulates interstate sale of seeds in cooperation with State programs• Provides truth-in-labeling of seeds - variety, vigor,
and weed content
联邦种子法
• Inspects shell egg handlers and hatcheries quarterly
• Cooperates with State departments of
agriculture
• Controls disposition of under grade and
restricted eggs
• Monitors egg storage and handling
temperature
带壳蛋的监管
Ensures that records of Federally restricted use
pesticides are:
• Maintained by certified applicators
• Available for official use
农药记录保存
Activity:• Collects statistically-based data on pesticide residues, including drinking water• Functions through cooperative programs with States• Maintains a database of residue information
Results:• Improves the quality of dietary risk assessment • Provides data for the re-registration of minor use
pesticides• Assures international customers of the
safety of sampled commodities
杀虫剂数据库
Activity: 微生物数据库• Collects statistically-based data on foodborne pathogens• Functions through cooperative programs with States• Maintains a national database
Results:• Improves the quality and wholesomeness of fresh produce • Provides data for food safety decision-making purposes• Establishes “benchmarks” to evaluate procedures
to reduce or eliminate harmfulfoodborne microorganisms
Research and Analysis 科研分析
• Wholesale Market Development 批发市场发展
• Transportation 运输• Federal-State Market Improvement
Program 联邦市场改进计划
• Improves wholesale marketing
facilities 改善批发市场条件
• Provides farmer/consumer direct
marketing 提供直接买卖场所
• Develops new technology to
reduce costs 科技创新降低成本
In cooperation with States (与政府合作) :
批发市场发展
Major Functions 主要功能 :• Conducts economic studies and analyses on distribution of agricultural products in domestic and international markets
• Assists shippers entering the export market
• Represents U.S. Agricultural interests on transportation issues before industry and governmental regulatory bodies
• Plans and implements long-term agricultural transportation strategies
运输服务运输服务