hemant godrej

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    Godrej & Boyce Mfg. Co. Ltd.

    HYDERABAD

    HEMANT KUMAR

    PATANKER

    MBA-2008-2010

    Enroll.no.-MO108306

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    1. Founder of Godrej was Mr.Ardeshir Godrej.2. Godrej & Boyce Mfg co Ltd established at Lalbaug Mumbai

    on 7th May 1897.3. In the year 1918, Godrej soaps limited came into light.4. Godrej entered in FMCG sector in 1971.

    5. Godrej entered in Real State sector in 1990.6. In April 2001,Godrej consumer Products Ltd. (G.C.P.L) came

    into light.7. Godrej entered in BPO Solution & Services Space in 2003

    (Godrej Global Solution Ltd).8. Godrej has completed its 111 years.9. Annual sales of Godrej & Boyce Mfg co Ltd in Indian

    Currency is 28,896 Million (Updated 2009).

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    Mission:

    Godrej Mission is to operate in existing and new businesses

    which capitalize on the Godrej brand and corporate image of

    reliability and integrity.

    Godrej objective is to delight its customer both in India and

    abroad.

    Godrej encourages an open atmosphere, conducive to learning

    and team work

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    Contd..

    To globalize the business rapidly.

    Enriching Quality of Life Everyday Everywhere.Vision:Godrej in Every Home and Work place.

    Motto:

    We care the quality of your life.

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    Godrej & Boyce Mfg.Co.Ltd Branches (Sales and

    Service) and Retail Showrooms:

    The Company has a network of: 38 Company-owned Showrooms

    more than 2,200 Wholesale Dealers, and more than

    18,000 Retail Outlets.

    The Company has Representative Offices in Sharjah

    (UAE), Nairobi (Kenya), Colombo (Sri Lanka) and

    Riyadh (Saudi Arabia).

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    GODREJ &

    Boyce

    Mfg.Co.Ltd

    Home

    pplia e

    Fur itures

    oods

    Securit

    quipment

    ivision

    Material

    Handling

    quipment

    h sical

    Securit

    roduct

    lectronic

    Securit

    System

    Doors

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    P ysic l Security E ui ment:-

    Defender Plus S fes Record Room

    Door

    Po ul r S fes

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    Electronics Security E ui ment:-

    CCTV E L to S fe Video Door P one

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    Doors:-

    Flus Doors Moulded P nel

    oyal eak Doors

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    0

    20

    40

    60

    80

    100

    120

    140

    160

    FY 03-04 FY 04-05 FY 05-06 FY 06-07 FY 07-08

    FY 2007-08 consolidated Net Profit Increaes

    by 11% from 144 crore to 159.2 crore

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    Physical Security:- Gun Nebo India pvt Methodex Syntax

    Electronic Security:-

    Panasonic Zicom Banking automation

    Doors:- Kalsi Automatic Door Sys tem (P) Ltd

    Tasido Wooden Door Co Ltd Furntech Interiors Private Ltd Jindal Overseas

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    STRENGTHS :-

    1. The Company has got wide range of branches within thecountry.

    2. The Company has wide range of product line.

    3. Godrej is having better Sales after services.4. The Company has there respectable and believable brand

    name.5. Company is having large number of customer with higher

    satisfaction.6. The management is trained and efficient & the network of

    service centers is good in all states.

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    1. The Company does not go for advertising, which is one ofthe biggest disadvantage of Godrej.

    2. Its emphasis more on the advertising of office automation &prima division.

    3. The company is focusing many security products at a sametime.

    4. The effective selling schemes are not available like paymenton installments.

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    1. Godrej has more opportunities to grow as it has earned good

    name in security sector.

    2. Technical up gradation time to time is also one of the

    opportunities.

    3. Godrej can focus on big project like construction. Where

    there is a great demand of security equipments

    Threat:

    1. The growing competition in the security sector is threat for all

    manufacturing companies so it is also threat for Godrej to stand inthe market with the higher position.

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    The Company should advertise its Security equipment.

    Today Price based competition is skyrocketing so if it is

    possible that Company should cut down its security

    equipments price.Company should promote its security equipment through

    canopy.

    Company should do mall activities once in a week because it

    is necessary to promote the high involvement security product.

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    THANK YOU