henkel in na2016

Henkel in North America 2016

Author 1, Author 2Location and date in 14 pt.

2

Henkel North AmericaAt a glance

51facilities acrossNorth America

Generated

$4.0 billion in sales in 2015

Brands include

Purex, Dial and Loctite

Rocky Hill, ConnecticutNorth America headquarters

May 2, 2023 Henkel in North America 2016

Approximately

6,200employees in North America

Regions include

USA, Canada and Puerto Rico

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Three Areas of CompetenceA global leader in brands and technologies


Laundry & Home Care Adhesive TechnologiesBeauty Care

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Henkel in North America Main locations


Mississauga, ONHenkel CanadaLaundry & Home CareBeauty CareAdhesives

Culver City, CAHenkel Beauty Care

Professional Hair Care

Irvine, CAAdhesives: Electronics

Scottsdale, AZHenkel Consumer Goods Inc.

Laundry & Home CareBeauty Care

Rocky Hill, CTCorporate HQAdhesives: General Industry

Madison Heights, MIAdhesives:

Transport & Metals

Westlake, OHProfessional &

Consumer Adhesives

Bay Point, CAAdhesives: Aerospace

Bridgewater, NJAdhesives: Packaging & Consumer Goods

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Henkel North America Leadership


Jens-Martin SchwaerzlerPresident, Henkel Consumer GoodsScottsdale, AZ

Jerry Perkins President, Henkel North America Head of Adhesive TechnologiesNorth America, Bridgewater, NJ

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Henkel’s Vision & Values

• Our VISION• A global leader in BRANDS and TECHNOLOGIES.

• Our VALUES• We put our CUSTOMERS at the center of what we do.• We value, challenge and reward our PEOPLE.• We drive excellent sustainable FINANCIAL performance.• We are committed to leadership in SUSTAINABILITY.• We build our future on our FAMILY business foundation.

Henkel in North America 2016May 2, 2023

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Henkel’s Global Strategy & Financial Targets 2016

Leverage potentialin categories

OutperformFocus on regions with high potential

Globalize

Drive operationalexcellence

SimplifyStrengthen our

global team

Inspire

A global leader in brands

and technologies

20 bn € Sales

10 % EPS CAGR1

May 2, 2023

1 Adjusted Earnings per Preferred Share: CAGR: Compound Annual Growth Rate.

bn €Emerging Market Sales10


8 May 2, 2023

Henkel’s Global Strategy for SustainabilitySix Focal Areas

Less energy used and less greenhouse gases

More value for our customersand more value for Henkel

Safer workplaces and better health & hygiene

Less water used and less water pollution

Less resources used and less waste generated

More social progress and better quality of life


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Henkel in North AmericaSales 2010-2015


2010 2011 2012 2013 2014 20150.0

1.5

3.0

4.5

3.63.8 3.9 3.9 3.9 4.0

U.S. Dollars Billions

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Henkel Growth in North America


StandardChemicalProducts

GeneralMills

ChemicalsInc. Adhesives

ConsultantsGroup

Manco

DexterCorporation

AdvanceResearch

Laboratories

1876 1960 1977 1980 1987 1987 1995 1997 1998 2000 2004 2008 2012 20152014

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Laundry & Home CareProduct portfolio


• Laundry detergents

• Fabric softeners & additives

• Stain removers

• Air fresheners

• Insecticides

• All-purpose cleaners

Product Categories Top Brands

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Laundry & Home CareInnovative products for 2016


Purex® plus Clorox2® detergent combines the “Bright Clean, Smart Value” formula of Purex® detergent with an extra powerful boost of Clorox2® stain fighters! The highly efficacious formula uses a special enzyme boost that works on over 100 stains.

Purex® and Clorox2® - Together for the Ultimate Clean!

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Laundry & Home CareIntroducing Persil® ProClean®


Persil® ProClean® is a new premium laundry detergent that delivers an exceptional clean. Available in three forms, Persil® ProClean® detergents with Pro-Power technology help remove tough stains and are great for everyday laundry.

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• Bar & body soap

• Hand soap & antibacterial

• Antiperspirants & deodorants

• Hair care, styling and colorants


Beauty CareProduct portfolio


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Beauty CareInnovative brands for 2016


Dial® Soothing Care Body Wash is pH balanced for skin that feels soothed, healthy and moisturized. This dermatologist-tested formula is gentle enough for sensitive skin and leaves skin feeling healthy and hydrated in just one use.

Dial® Silk & Magnolia Body Wash is enriched with silk protein and provides a luxurious lather to help restore your skin, leaving it touchably silky soft.

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Beauty CareInnovative brands for 2016


Right Guard® Surge-scented protection with Odor Combat Complex – our patented technology that attracts odor molecules, surrounds them and then destroys them.

Right Guard® – For The Win®.

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Beauty CareIntroducing Schwarzkopf Hair Care For You


Schwarzkopf essence ULTÎME with ULTÎME-4-Complex works in all hair structure dimensions and targets the most relevant consumer needs: Repair, Volume, Color Protection and Anti-Frizz.

Schwarzkopf styliste ULTÎME is our high performance hair styling with Micro-Fix-Technology and the ultimate solution for voluminous, shiny, curly and frizz-free styles.

Get younger looking hair in 30 minutes thanks to Schwarzkopf Keratin Color with Keratin Care Complex.

Discover Schwarzkopf color ULTÎME with Intensive Care Elixir.

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• General Industry

• Packaging & Consumer Goods

• Transport & Metals

• Electronics

• Consumer & Craftsmen


Adhesive Technologies Product portfolio


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Adhesive TechnologiesPackaging and Consumer Goods Adhesives

• Target markets: Consumer packaged goods, paper converting, hygienics, shoes, and furniture/construction

• Mostly standardized applications, non-cyclical business

• Business model: Providing solutions and expertise through customer partnerships and innovation

• Broad portfolio and global scale• Accounts for ~33% of global Adhesive sales


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Adhesive TechnologiesTransport and Metal

• Target markets: Automotive, Metal, and Aerospace industries

• Serving customers along the entire value chain• Offering innovative solutions with focus on

sustainability, lightweight and efficiency Improvements

• Partnering with customers early in the design and concept phase

• Accounts for ~21% of global Adhesive sales


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Adhesive TechnologiesGeneral Industry

• Target markets: Industrial manufacturing, machinery and equipment maintenance and repair, automotive aftermarket

• Technologies: High performance adhesives, sealants and functional coatings

• Channels: Multi-channel approach to reach all users

• Business Model: Innovative customer solutions, customer partnership to optimize manufacturing processes, reduce assembly costs, increase reliability

• Accounts for ~16% of global Adhesive sales


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Adhesive TechnologiesElectronics

• Target markets: Semiconductor and Electronic Assembly

• Global business• Focus on high growth or high margin segments• Partner of choice for innovation leaders• Accounts for ~9% of global Adhesive sales


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Adhesive TechnologiesConsumers, Craftsmen and Building

• Target markets: Repair, DIY, Building & Construction

• Adhesive & sealant solutions for consumers and professionals

• Strong global brand platforms• Focus on distribution, brand communication &

innovation• Accounts for ~21% of global Adhesive sales


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Adhesive TechnologiesFostering technology leadership with strong innovations


Loctite 60 sec Universal Glue

• 1st all-purpose glue from Loctite facilitating all kinds of household repairs in only 60 seconds

• Bonds faster and allows repositioning after application

Mobile Phone Bonding

• New total solution improves process chain and sustainability for assembling mobile phones

• Offering combines adhesives, dispensing equipment & service

Loctite GC 10 Solder Paste

• Market’s first-ever solder paste stable at room temperature

• Removal of cold storage, improved logistics, lower energy consumption and costs

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Adhesive TechnologiesInnovation Value Drivers

• Innovation portfolio closely aligned with customer and market needs

• Focusing innovation resources on a smaller set of programs with high growth potential

• Pooling research activities together to develop breakthrough value-added technologies


Structural Composites

Optical & Display Materials

Functional Coatings

Thermal Management

Materials

Elastic Sealing

Barrier Materials

Improved Health & Safety

Structural & Instant Bonding

Innovation Value

Drivers

Providing performance attributes that our customers and markets need

May 2, 2023

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Adhesive TechnologiesSustainability


• Commitment to actively leading sustainability across our industries

• Sharing expertise with customers to make their processes and products more sustainable

• Proactive approach to reducing our products’ environmental footprint along the entire life cycle

LoctiteGC 10

LoctiteGC 10

Tangit Rapid

Thank you!

henkel in na2016

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